Brand Strategy and Marketing

• Develop and execute comprehensive brand and marketing strategies aligned with organizational goals, ensuring consistent messaging across all channels.
• Lead the Marketing and Communications Team in crafting innovative campaigns to enhance the brand image and achieve strategic objectives.
• Collaborate with cross-functional teams, federated chapters, and external partners to integrate brand strategy into all facets of the organization.
• Provide oversight to marketing initiatives, including sponsor campaigns, donor stewardship, and event promotions.
• Work with the Business Development Team to enhance and grow all marketing and promotion of a Gala.
• Work with the Business Development Team to enhance and grow sponsor in store and other campaigns.

Communications and Public Relations

• Develop and implement integrated communications and PR strategies to amplify the organization’s mission and enhance its reputation.
• Cultivate relationships with media outlets to secure positive coverage and position the organization as a trusted voice in relevant issues.
• Oversee the creation of compelling content, including speeches, press releases, and digital media, to effectively engage stakeholders.
• Create broadcast content, including PSA’s, for use by broadcast partners and other outlets.
• Develop and execute a public relations plan, including a national media relations plan, to grow awareness of the organization inclusive of all sports programs, partner driven campaigns and other events and initiatives.
• Oversee the work of the Associate Director to collaborate with and support the Sport Department on communications collateral and awareness strategies for Sport programs including: National Team for World Games, National Games, National Awards Program, Healthy Athletes, Athlete Leadership.

Digital Media

• Direct digital media efforts, including website management, social media strategy, and content creation.
• Create digital marketing collateral for the organization’s departments, including donor stewardship and prospecting, sponsor campaigns, major fundraising and sport events.
• Manage the organization’s websites including development of content and support to chapters.

Planning, Monitoring, and Support

• Manage budgets and allocate resources to maximize impact and achieve strategic priorities.
• Analyze campaign effectiveness and adapt strategies based on performance metrics and industry trends.
• Provide leadership and mentorship to the Marketing & Communications Team, fostering a culture of excellence and collaboration.
• Contribute to organizational leadership decisions and the development of strategic plans.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Minimum of 15 years of experience in brand management, advertising, public relations, and communications.
• Strong leadership and managerial skills, with a focus on client service and team development.
• Proven track record in developing and implementing national communications programs to advance organizational goals.
• Excellent written and verbal communication skills, with the ability to craft a wide range of materials.
• Strategic thinker with the ability to thrive in a complex, fast-paced environment.
• Passion for the transformative power of sport and a commitment to the organization’s mission.
• Bilingualism is an asset.

Responsibility and Supervision

• Lead and manage the Marketing & Communications Team, including 3 direct reports.
• Oversee volunteer supervision and vendor relationships.
• Develop and monitor budgets to ensure financial efficiency.

Working Conditions & Physical Effort

• Hybrid work environment with required office attendance in Toronto.
• Occasional travel and weekend work may be necessary.
• Minimal physical effort, occasional lifting may be required.