Email Marketing Strategist

COMPANY OVERVIEW

ThreatLocker® is a leader in endpoint protection technologies, providing enterprise-level cybersecurity tools to improve the security of servers and endpoints. The ThreatLocker® platform with Application Allowlisting, Ringfencing™, Storage Control, Elevation Control, Endpoint Network Control, Configuration Management, and Operational Alert solutions are leading the cybersecurity market toward a more secure approach of blocking the exploits of application vulnerabilities.

POSITION OVERVIEW

As the Email Marketing Strategist, you will be instrumental in designing, executing, and optimizing email campaigns with the primary goal of generating qualified leads, developing nurturing campaigns, and leveraging automation to streamline communication. With expertise in HubSpot, A/B testing, segmentation, and vertical campaign management, you’ll develop high-impact email strategies that align with our brand and business objectives.

JOB SCOPE

ThreatLocker’s Email Marketing Specialist is responsible for, but not limited to:

• Lead Generation & Nurturing Campaigns: Design and implement email campaigns focused on lead generation and nurturing, strategically moving prospects through the funnel with personalized, targeted messaging.
• Campaign Automation: Utilize HubSpot’s automation tools to create and manage workflows, drip campaigns, and lifecycle marketing efforts that engage and convert leads consistently and effectively.
• Optimization & A/B Testing: Lead A/B testing initiatives to refine subject lines, content, CTAs, send times, and layouts, ensuring continuous improvement in open rates, click-throughs, and conversions.
• Segmentation & Personalization: Develop and implement sophisticated segmentation strategies, leveraging customer data and behavioral insights to deliver relevant content to specific audience segments.
• Data Analysis & Reporting: Analyze campaign performance metrics, providing actionable insights and regular reports to refine strategies and improve KPIs related to lead generation and engagement.
• Cross-Functional Collaboration: Work closely with design, content, and product marketing teams to ensure that email campaigns align with brand voice and contribute to overall marketing objectives.
• Compliance & Deliverability: Ensure emails comply with regulations (e.g., CAN-SPAM, GDPR) and follow best practices to maintain high deliverability rates.

REQUIRED QUALIFICATIONS

• Experience: 5+ years in email marketing strategy with a proven track record in lead generation, nurturing campaigns, and campaign automation.
• Technical Expertise: Proficient in HubSpot or similar marketing automation platforms, with hands-on experience in segmentation, automation, and A/B testing.
  
• Analytical Skills: Strong ability to interpret data and derive actionable insights to drive campaign optimization and improve lead generation outcomes.
• Communication Skills: Exceptional written and verbal communication skills, with a knack for creating engaging, conversion-focused email content.
• Project Management: Excellent organizational skills, with a demonstrated ability to manage multiple projects, prioritize tasks, and meet deadlines.

WORKING CONDITIONS

The duties described below are representative of those encountered while performing the essential functions of this position. If necessary, reasonable accommodation may be requested and will be evaluated for its relationship to the essential functions that must be performed.

• Job will generally be performed in an office environment but may require travel to visit company offices and/or property locations.
• While performing duties of this job, would occasionally require to stand, walk, sit, reach with hands and arms, climb or balance, stoop or kneel, talk and hear, and use fingers and hands to feel objects and tools.
• Must occasionally lift and/or move up to 25 pounds.
• Specific vision abilities required include close vision, distance vision, depth perceptions, and the ability to adjust focus.