Digital Media Specialist
Posted on 3/24/2024
Flipp

201-500 employees

Digital platform connecting retailers and shoppers for savings
Company Overview
Flipp, a retail technology company, is transforming the shopping experience by digitally connecting North America's top retailers and CPG manufacturers with millions of shoppers weekly, providing them with savings and deals to make life more affordable. Their award-winning app, used by millions each week, aids in making informed purchase decisions, demonstrating their industry leadership. The company's culture of redefining shopping in a digital world, coupled with its competitive advantage of having partnerships with the largest retailers, brands, and digital publishers, makes it an attractive workplace.
Consumer Software
Data & Analytics

Company Stage

Pre-seed

Total Funding

$495K

Founded

2007

Headquarters

Toronto, Canada

Growth & Insights
Headcount

6 month growth

4%

1 year growth

25%

2 year growth

32%
Locations
Remote
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Google AdWords
Data Analysis
CategoriesNew
Social Media
Social Media Analytics
Social Media Marketing
Social Media Strategy
Requirements
  • 1-2 years working in a relevant industry/position (i.e. digital, agency or news media company) or equivalent practical experience
  • Strong analytical skills to interpret data and market trends, informing strategic decisions for digital media campaigns
  • Effective problem-solving skills in a fast-paced environment
  • Nice to have: Google Ads certification
Responsibilities
  • Develop Media Plans based on campaign strategy with high accuracy
  • Execute campaigns with efficiency on 3rd party platforms
  • Monitor and measure performance and deliver actionable insights to optimize campaigns
  • Evaluate market trends and develop new best practices to improve overall performance
  • Coordinate efforts across the creative, content, sales, product and analytics teams to drive business results and effectiveness
  • Manage partners’ budgets and ensure effective campaign pacing and delivery according to objectives/KPIs
  • Create and analyze campaign reporting, including verifying data points and creating a story with data. Identifying opportunities for future improvement and providing recommendations
  • Campaign troubleshooting, identifying any campaign issues and working with the team and cross-functionally on providing solutions
  • Help with process and systems improvement to create effectiveness across campaign execution and other day-to-day tasks
  • Provide deeper context and facilitate discussion to help the team overcome issues
  • Cross-collaboration between media science, creative, content, sales, product and analytics teams to identify opportunities for improvement and troubleshoot problems on campaign performance or inefficiencies