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Product Marketing Manager
Confirmed live in the last 24 hours
Locations
Remote • New York, NY, USA • Dorchester, Boston, MA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Marketing
Market Research
Sales
Communications
Requirements
  • Bachelor's degree in marketing or a related field
  • Minimum of 3+ years of experience in product marketing or a related field
  • Experience engaging with healthcare professionals and other key stakeholders
  • Experience developing messaging and positioning for healthcare technology products
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
  • Experience with market research and go-to-market planning
  • Self-starter with the ability to work independently and manage multiple projects simultaneously
  • Strong problem-solving skills and attention to detail
  • Experience creating content and collateral for product marketing efforts
  • Ability to conduct market and competitor analysis
  • Experience working with cross-functional teams
  • Strong analytical skills, with experience using data to inform marketing strategy and decision-making
Responsibilities
  • Conduct market research to identify buyer needs, competitive landscape, and market trends, and use these insights to inform messaging and positioning strategies and marketing plans
  • Develop go-to-market plans for new product launches and product updates, including messaging, positioning, and promotional activities
  • Create content and collateral to support product launches and ongoing marketing efforts, including case studies, webinars, and sales enablement materials
  • Collaborate with cross-functional teams, including product management, sales, and marketing, to ensure that product messaging and positioning are consistent and effectively communicated to target customers
  • Measure and report on the performance of product marketing initiatives, including through the use of analytics tools and market research
  • Stay up-to-date on industry trends and best practices in product marketing, and apply this knowledge to continuously improve our product marketing efforts
  • Engage with physicians and other key stakeholders through speaking engagements, trade shows, and other events
  • Manage budgets and resources effectively to ensure that product marketing initiatives are delivered on time and within budget
Pearl Health

51-200 employees