Marketing Enhancements Intern

Position Summary

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We’ve grown into one of THE most recognized global brands. We consider ourselves “relentless pioneers” that push boundaries and defy barriers. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA’s ENERGY STAR® Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations.

Role and Responsibilities

App Optimization Project:

• A lot of Android Apps are optimized for phones and applied to Tablets. This Intern would be expected to analyze app usage & prioritize key apps, download them on our latest Tablet and propose areas of opportunities to optimize those apps for Tablet usage.

Marketing Enhancements Project:

• CRN: Review post purchase emails/push notifications for consumers with regard to Tablets. Analyze (1) how often are Tablets included in standalone emails vs HHP, Eco Products, (2) how often are we included within another product email (3) What is the CTR and Purchase Impact of both types of emails (standalone, ecosystem emails) (4) What is the ideal time to send out CRN – i.e. At time of purchase, 30 days post purchase, 60 days post purchase.

• Channel Marketing: Review Banner/Online Ads across our online retailers: i.e. Amazon, Best Buy, Target, Costco. How do we show our products in comparison to competition - do we focus on price points, features, use cases? What is the traffic toward those ads? Are our competitors tailoring their ads for key seasonal drive times, i.e. BTS or Father's Day?

• Premium Marketing: Across Channel and Brand Marketing, CRN, how are we driving premium products in our Marketing vs Competition? Are we sufficiently educating our consumers on our product differentiation features & AI?

• Search Engine Optimization: Analysis of Keywords that we drove in 2024, 2025 1H, tracking return on investment, for both general and branded key words.

Channel Expansion Opportunities:

• Analyze market opportunities: Where do we play that we are under indexed? Untapped Channel Expansion Opportunities? Samsung vs Competition. Tailor growth opportunities by product: which products would fit into those markets.

Skills and Qualifications

Requirements and Qualifications:

• Academic Major Preferred (Undergrad and Masters) Undergrad and or Bachelor's of Science

• Comprehensive expertise advanced excel (Macros, PivotTables, Advanced Functions/Lookups) and key industry databases to perform competitor dynamics assessments and create actionable insights from large data sets

• Data analysis to identify strategic opportunities to create quantifiable, actionable and executable business upsides

• Data Pulls from Key Industry Data Bases

• Advanced Excel Analytics & PowerPoint

• Experience presenting/communications

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At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and  provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.