Lead Member Growth Marketing Manager
Payer & Channel Partners
Updated on 9/16/2023
Spring Health

501-1,000 employees

Personalized mental healthcare
Company Overview
Spring Health's mission is to eliminate barriers to mental health.
Experience Level
Desired Skills
Data Analysis
Google Analytics
Growth & Marketing
  • Excellent writing, communication, and presentation skills
  • A strong data and analytics background; experience with marketing analytics tools (e.g. Looker, Google Analytics, Salesforce) a plus
  • Ability to work autonomously; comfortable building end-to-end growth campaigns/assets in standard MarTech (e.g. Iterable/Braze, Wordpress, etc)
  • Strategic and innovative mindset with demonstrated ability to develop and execute on full funnel, omni-channel campaignsExceptional project management skills, particularly in driving campaign and content production
  • A passion for mental health with a key focus on always putting our members first
  • Flexibility and adaptability when faced with ambiguity or change
  • Exploratory mindset with passion for testing and learning to better enable marketing performance growth
  • An ability to apply strong business judgment in high-stakes situations
  • An obsession with detail
  • A strong collaborator, ready to make an immediate impact
  • Humble, hungry, and honest
  • You get to be surrounded by some of the brightest minds in the field
  • You get to learn and grow at an extremely accelerated pace
  • You will experience transparency, integrity, & humility from leadership
  • You will be empowered to constantly challenge the status quo
  • You get the space to experiment & innovate
  • You get to make a transformational impact for the company, mental health, and for real human lives - and you will see that impact quickly
  • You will become more resourceful and resilient
  • You get to be part of a winning team that opens doors in the future
  • Flexible work arrangements: 60% of Spring Health team members work fully remote while 40% work in a hybrid model from our New York City offices
  • Focus Fridays: no meetings, no distractions, just time for you to get work done
  • Focus Weeks: In Spring 2023, we held our first ever Focus Week, we canceled all non-essential meetings, minimized distractions, and you, our team members, to dive into the key work that gets chopped up or deprioritized during the regular day-to-day. We saw a 36% jump in the average energized score after those five days of flow state work and are finalizing a plan for quarterly Focus Weeks for team members
  • Up to $1,000 Professional Development Reimbursement per calendar year
  • $200 per year donation matching to support your favorite causes
  • Be a growth driver by collaborating with customer success, strategic account managers, and our health plan customers to drive enrollment, and ongoing utilization within each distinct customer account
  • Lead marketing discussions with our customers, including health plan customer partners, to co-develop ROI-positive marketing plans tailored to their unique populations
  • Partners with Sales & Customer Success to provide sales enablement and ongoing support to key external stakeholders (health plan partners) who work with us to increase our reach, engagement and overall utilization among various populations
  • Evangelize the Spring Health brand among our strategic partners, working to steadfastly protect the integrity of our value proposition to potential members
  • Drive a thoughtful, measurable marketing experimentation roadmap; be bold, creative and unafraid to test new strategies (creative, targeting, channels, etc.) that drive accelerated positive outcomes for our members and Spring Health
  • Analyze and report out on results and recommendations for use across the team
  • Work cross-functionally to develop and scale best-in-class member marketing materials and campaign assets that build awareness and drive measurable engagement for company wide initiatives, new products/services, and key customer campaigns (asset examples: emails, landing pages, paid media ads, flyers, direct mail,and member testimonials)
  • Measure and report on impact of marketing initiatives across your book of business on a routine basis; sharing winning strategies and enabling scale across the broader team
  • Tackle big projects - build processes, playbooks and mechanisms - that benefit the rest of the marketing and customer success teams, raising our collective Marketing bar
Desired Qualifications
  • 8+ years of marketing experience; experience in healthcare and/or employer benefits is a plus
  • Experience directly working in or with Payer/Health Plans is a plus