OneMain is currently seeking a dynamic and experienced Managing Director of Marketing Analytics to oversee our largest marketing channel—Digital Marketing. This role demands a strategic leader with expertise in analytics, technology, and customer-centric design.

The Managing Director of Marketing will be responsible for the comprehensive management and strategic direction of our digital marketing channels. This position requires a deep understanding of data analytics, technology, and customer-focused marketing strategies. The ideal candidate will excel in leading and developing cross-functional teams comprised of marketing and analytics professionals, as well as partner closely with product management and technology functions .

In this role, you will lead, develop and design an industry leading new (and former) customer acquisition strategy.

Strategic Planning and Execution:

Develop and implement comprehensive digital marketing strategies aligned with OneMain’s business objectives.
Identify and capitalize on growth opportunities within the digital channels to drive customer acquisition and revenue.
Team Leadership and Development: Recruit, mentor, and develop a high-performing team of marketing and analytics associates.
Foster a collaborative environment that encourages innovation and continuous improvement.

Stakeholder Collaboration:

Work closely with internal stakeholders, including sales, product development, and customer service teams, to align marketing strategies with overall business goals.
Build and maintain strong relationships with digital partners to foster collaboration and drive mutual success.

Qualifications:

Bachelor’s degree in Marketing, Business Administration, or a quantitative field
10-12 years of experience in analytics or marketing management.
Proven experience in leading and developing cross-functional teams.
Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
Deep understanding of marketing technologies and platforms, including digital marketing.
Exceptional communication and interpersonal skills, with the ability to influence and collaborate effectively at all levels
Demonstrated ability to manage budgets and optimize marketing spend for maximum impact.
Customer-focused mindset with a passion for delivering innovative marketing solutions.

Location:(hybrid)Wilmington, DE | Charlotte, NC | Baltimore, MD | New York, NY

Who we Are

OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we’ve looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future.

Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, we’re committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There’s never been a better time to shine with OneMain.

Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. That’s why we’ve packed our comprehensive benefits package for full- and some part-timers with:

Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances
Up to 4% matching 401(k)  
Employee Stock Purchase Plan (10% share discount)  
Tuition reimbursement  
Paid time off (15 days’ vacation per year, plus 2 personal days, prorated based on start date)
Paid sick leave as determined by state or local ordinance, prorated based on start date
Paid holidays (7 days per year, based on start date)
Paid volunteer time (3 days per year, prorated based on start date)

OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship status, color, creed, culture, disability, ethnicity, gender, gender identity or expression, genetic information or history, marital status, military status, national origin, nationality, pregnancy, race, religion, sex, sexual orientation, socioeconomic status, transgender or on any other basis protected by law.

Baltimore/New York Target base salary range is $180K - $230K, which is based on various factors including skills and work experience. In addition to base salary, this role is eligible for a competitive compensation program that is based on individual and company performance.

VP/MD – Marketing Analytics

OneMain Financial

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