Player Lifecycle Lead @ Epic Games

Player Lifecycle Lead

Posted on 3/28/2023

INACTIVE

Locations

Morrisville, NC, USA

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Marketing

Communications

Mergers & Acquisitions (M&A)

Requirements

8-10 years of B2B and B2C marketing strategy and operations experience
Skilled in crafting integrated marketing strategies across all channels and touchpoints, including off platform campaigns, website, social, community platforms, mobile push, notification centers with exceptional knowledge on marketing strategies relevant for each channel in compliance with marketing and privacy regulations
Strong technical expertise with marketing tech - email, in client messaging, notification etc. and implementing such tools
Strong experience successfully delivering complex projects requiring strong project management skills, attention to detail, and accountability
Excellent written and interpersonal communication skills, and ability to build long-term relationships with internal and external stakeholders
A reputation for successfully driving results in dynamic environments with a high degree of ambiguity
Have a proven track record in games or entertainment

Responsibilities

Collaborate with campaign strategists and product managers / 3rd party tools to identify and manage the implementation of marketing enablement opportunities in line with compliance requirements
Identify areas of opportunity for increased user acquisition and engagement across the ecosystem; develop and partner with cross functional teams across the organization to implement strategies
Identify and execute strategies to increase trust, privacy, and compliance
Work with cross-functional teams to ensure successful project and campaign implementations
Translate business needs to functional requirements & process design, and work with campaign leads to prioritize/plan enhancement requests

WHAT MAKES US EPIC?

At the core of Epic’s success are talented, passionate people. Epic prides itself on creating a collaborative, welcoming, and creative environment. Whether it’s building award-winning games or crafting engine technology that enables others to make visually stunning interactive experiences, we’re always innovating.

Being Epic means being a part of a team that continually strives to do right by our community and users. We’re constantly innovating to raise the bar of engine and game development.

UNREAL ENGINE MARKETING

What We Do

Unreal Engine is a high-performance software development suite, created by Epic Games, that empowers today’s digital creators to craft real-time, high-fidelity interactive experiences for games, film, TV, VR, architectural visualization, product design, and manufacturing. As part of the Unreal Engine Marketing team, we help develop, manage, measure, and enhance Epic campaigns across multiple verticals and channels.

What You’ll Do

In this role, you will plan, develop, and deliver on marketing strategies to drive user engagement, optimize user flows, and increase user retention. This individual drives the business by being the intersection of internal cross functional teams (engineering, campaign strategists, marketing operations, product managers, privacy & legal etc.)

In this role, you will

Collaborate with campaign strategists and product managers / 3rd party tools to identify and manage the implementation of marketing enablement opportunities in line with compliance requirements
Identify areas of opportunity for increased user acquisition and engagement across the ecosystem; develop and partner with cross functional teams across the organization to implement strategies.
Identify and execute strategies to increase trust, privacy, and compliance.
Work with cross-functional teams to ensure successful project and campaign implementations
Translate business needs to functional requirements & process design, and work with campaign leads to prioritize/plan enhancement requests

What we’re looking for

8-10 years of B2B and B2C marketing strategy and operations experience
Skilled in crafting integrated marketing strategies across all channels and touchpoints, including off platform campaigns, website, social, community platforms, mobile push, notification centers with exceptional knowledge on marketing strategies relevant for each channel in compliance with marketing and privacy regulations
Strong technical expertise with marketing tech - email, in client messaging, notification etc. and implementing such tools.
Strong experience successfully delivering complex projects requiring strong project management skills, attention to detail, and accountability
Excellent written and interpersonal communication skills, and ability to build long-term relationships with internal and external stakeholders
A reputation for successfully driving results in dynamic environments with a high degree of ambiguity
Have a proven track record in games or entertainment

EPIC JOB + EPIC BENEFITS = EPIC LIFE

Our intent is to cover all things that are medically necessary and improve the quality of life. We pay 100% of the premiums for both you and your dependents. Our coverage includes Medical, Dental, a Vision HRA, Long Term Disability, Life Insurance & a 401k with competitive match. We also offer a robust mental well-being program through Modern Health, which provides free therapy and coaching for employees & dependents.

Throughout the year we celebrate our employees with events and company-wide paid breaks. We offer unlimited PTO and sick time and recognize individuals for 7 years of employment with a paid sabbatical.

ABOUT US

Epic Games spans across 19 countries with 55 studios and 4,500+ employees globally. For over 25 years, we’ve been making award-winning games and engine technology that empowers others to make visually stunning games and 3D content that bring environments to life like never before. Epic’s award-winning Unreal Engine technology not only provides game developers the ability to build high-fidelity, interactive experiences for PC, console, mobile, and VR, it is also a tool being embraced by content creators across a variety of industries such as media and entertainment, automotive, and architectural design. As we continue to build our Engine technology and develop remarkable games, we strive to build teams of world-class talent.

Like what you hear? Come be a part of something Epic!

Epic Games deeply values diverse teams and an inclusive work culture, and we are proud to be an Equal Opportunity employer. Learn more about our Equal Employment Opportunity (EEO) Policy here.

Note to Recruitment Agencies: Epic does not accept any unsolicited resumes or approaches from any unauthorized third party (including recruitment or placement agencies) (i.e., a third party with whom we do not have a negotiated and validly executed agreement). We will not pay any fees to any unauthorized third party. Further details on these matters can be found here.

1,001-5,000 employees

Website

Video game developer (makers of Fortnight)

Company Overview

Epic is a leading interactive entertainment company and provider of 3D engine technology. Epic operates Fortnite, one of the world’s largest games with over 350 million accounts. Epic also develops Unreal Engine, which powers the world’s leading games and is also adopted across industries such as film and television, architecture, automotive, manufacturing, and simulation. Through Unreal Engine, Epic Games Store, and Epic Online Services, Epic provides an end-to-end digital ecosystem for developers and creators to build, distribute, and operate games and other content.

Benefits

Health coverage - 100% of the premiums for both you and your dependents. Our coverage includes Medical, Dental, a Vision HRA, Long Term Disability, Life Insurance & a 401k with competitive match and profit share
Robust mental well-being programs & free therapy and coaching for employees & dependents
Unlimited PTO & sick time
Paid sabbatical