Full-Time
Sales Representative/Account Manager
Geelong Region
Crown Equipment Corporation
5,001-10,000 employees
Designs and manufactures forklifts and automation
No salary listed
Truganina, Australia
In Person
Territory coverage includes the Geelong region.
 Sales & Account Management (1) |
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- A minimum of 3 years of experience in a sales-focused role.
- Strong capability in sales planning and forecasting.
- Proven ability to build and maintain key customer relationships.
- Ability to influence, negotiate, and close opportunities.
- Strong organisational and time-management skills.
- Manage a defined territory and customer base around Geelong.
- Identify and secure new rental and sales opportunities.
- Conduct regular product demonstrations.
- Provide prompt, professional responses to customer enquiries.
- Maintain consistent face-to-face customer engagement.
- Achieve monthly order intake, revenue, and gross profit targets.
- Manage existing customers while actively developing new business opportunities across materials handling and warehouse solutions.
- Build strong customer relationships.
- Identify and convert new opportunities.
- Deliver tailored solutions that create measurable value.
- Excellent communication and interpersonal skills.
- Collaborative mindset with a focus on team success.
Crown Equipment Corporation designs, engineers, and manufactures lift trucks and material-handling systems used in warehouses, manufacturing facilities, and distribution centers. Its products include a full line of forklifts, automation technologies, and fleet-management tools that move, stack, and manage materials, combining rugged hardware with digital features. Crown differentiates itself through a global manufacturing footprint, an integrated portfolio of hardware and software, and an engineering-focused approach that aims for reliable performance and lower operating costs. Its goal is to help businesses boost warehouse productivity, reduce costs, and move materials safely at scale.
Company Size
5,001-10,000
Company Stage
N/A
Total Funding
N/A
Headquarters
New Bremen, Ohio
Founded
1945
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Simplify's Take
What believers are saying
- Smart-Grab on August 19, 2026 targets 40% less pallet damage and 15% faster cycles.
- Mixed-fleet InfoLink, launched July 6, 2026, expands Crown software onto competitors' forklifts.
- LogiMAT 2026 drove strong interest in WJ 50, GPC lift, and ProximityAssist technologies.
What critics are saying
- Hanshaw v. Crown, decided February 24, 2026, affirmed forklift design-defect allegations after injury claims.
- Dragseth v. Crown in Texas, July 14, 2026, keeps product-liability discovery and legal costs alive.
- OTTO and Toyota are automating warehouses faster; Crown's forklift core weakens if autonomous adoption accelerates.
What makes Crown Equipment Corporation unique
- Crown vertically integrates design, manufacturing, distribution, and service across 80 countries.
- LogiMAT 2026 highlighted proprietary InfoLink, ProximityAssist, and V-Force lithium-ion systems.
- Build My Truck, launched September 9, 2025, shortens configuration-to-quote cycles online.
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Benefits
Health Insurance
Wellness Program
Mental Health Support
Employee Discounts
Company News
Crown Equipment unveils "Smart-Grab" Fork auto-alignment for FC 4500 series. Aug 19, 2026. Crown Equipment Corporation has introduced the "Smart-Grab" automated fork alignment system for its FC 4500 series heavy-duty electric forklifts. In distribution centers, drivers often misalign forks when entering pallets, causing pallet damage or unstable loads. Traditional side-shift requires the operator to manually "feel" the alignment. The Smart-Grab system mounts a "3D Depth Camera" on the fork carriage. As the operator approaches a pallet, the camera scans the pallet stringer gaps. The engineering innovation is the "Active Side-Shift Logic." The system calculates the exact lateral offset between the forks and the pallet pockets. It then automatically commands the proportional side-shift solenoid to move the forks into perfect alignment, within a 5mm tolerance. Crucially, the system features a "Load Center Optimization" module. As the forks enter the pallet, load cells on the fork heels measure the weight distribution. If the load is heavier on one side (asymmetric load), the system automatically adjusts the mast tilt to ensure the center of gravity is directly over the drive axle before lifting. This prevents the forklift from becoming dynamically unstable when the load is raised. This automation reduces pallet damage by 40% and increases picking/put-away cycle speed by 15%. No Information
Crown Equipment unveils "Entry-Bar" Assist for narrow-aisle reach trucks. Aug 01, 2026. Crown Equipment has introduced the "Entry-Bar" Assist system for its RM 6000 series reach trucks. In narrow-aisle warehouses (aisles less than 10 feet wide), forklift operators must navigate the truck into the rack bay with millimeter precision. A slight steering error can cause the fork tips to scrape against the rack uprights, damaging the structural integrity of the racking and destroying the pallet. The Entry-Bar system uses two ultrasonic sensors mounted on the fork carriage. These sensors measure the distance to the rack uprights on both the left and right sides. When the truck enters the rack aisle, the system creates a "Virtual Rail." If the sensors detect that the truck is drifting closer than 15 cm to a rack upright, the system triggers a "Auto-Straightening" command on the rear steer axle motor, gently nudging the truck back to center. Crucially, the system features "End-of-Aisle Speed Limiting." When the truck is deep inside the racking system (where clearances are tightest), the system automatically limits the maximum travel speed to 2 km/h. This gives the operator more reaction time. If the operator attempts to turn the forks while the truck is still inside the rack slot (which would cause the pallet to crush the rack), the system detects the proximity of the rack beam and temporarily disables the sideshift function. This active safety layer prevents expensive structural accidents and allows new operators to work confidently in complex, high-bay environments immediately. No Information
Crown Equipment launches "InfoLink" Fleet management for mixed fleets. Jul 06, 2026. Crown Equipment has launched a new generation of its InfoLink fleet management system designed to operate on a "mixed-fleet" basis. In large distribution centers, it is common to have multiple brands of forklifts-Diesel for the yard, Electric for the warehouse, and Reach Trucks for racking. Historically, each manufacturer required its own proprietary telematics box, creating data silos. Crown's new universal hardware unit can be installed on any forklift brand, regardless of age or power source. The system utilizes a G-force sensor and a built-in camera to monitor impacts. When a significant impact is detected, the system captures video footage 10 seconds before and after the event. This allows managers to determine if the impact was caused by operator error or a facility issue (like a pothole). A key innovation is the "Compliance Interlock" feature. The system integrates with the forklift's ignition circuit. Before the shift starts, the operator must complete a digital checklist on the touchscreen. If a critical fault is logged (e.g., "Forks cracked"), the machine will not start until a supervisor overrides the lockout with a digital key. This ensures that safety checks are not just paperwork, but enforced operational steps, reducing accident liability across the entire fleet. No Information
Crown Equipment debuts "Laser-Line" Fork positioning system for open trailers. Jun 24, 2026. Crown Equipment has launched a new operator-assist technology for its FC 5000 series cushion tire forklifts aimed at reducing product damage during trailer unloading. In busy distribution centers, operators often drive into dark, partially empty semi-trailers where visibility is poor. Without clear sightlines, they frequently misjudge the fork spread, accidentally puncturing the sides of palletized goods or scraping the trailer walls. Crown's new Laser-Line system projects a bright, horizontal laser guide onto the floor of the trailer to solve this issue. The system consists of two high-intensity laser diodes mounted on the underside of the fork carriage. When the operator enters a trailer, a proximity sensor triggers the lasers to project a distinct red line across the floor, exactly matching the current width of the forks. This allows the operator to instantly see if their forks are aligned with the pallet entry points before they even reach the load. To adjust the spread, the operator uses a joystick to hydraulically move the forks apart or together. As the forks move, the laser lines move in sync, providing continuous real-time feedback. This visual cue drastically reduces the cognitive load on the operator, who no longer has to crane their neck to estimate fork width in the dark. Crown's engineering team overcame significant challenges in heat dissipation and vibration isolation to ensure the lasers remained focused in the harsh environment of a loading dock. During beta testing, the Laser-Line system reduced puncture damage claims by 60% and increased unloading speeds by allowing operators to confidently enter trailers at higher travel speeds. This represents a low-cost, high-impact solution to a persistent logistics bottleneck. No Information
LogiMAT 2026: Crown welcomes trade visitors with its exhibition stand. 10 April 2026, 10:30 by CROWN (Europe) * Crown showcased its extensive material handling portfolio at LogiMAT 2026, including forklifts, warehouse solutions, and V-Force Energy Solutions. * The WJ Series powered pallet truck, recognized with an iF Design Award, and the new platform lift for the GPC Series were key highlights demonstrating compact design and productivity enhancements. * Advanced technologies such as InfoLink fleet management and the LiDAR-based ProximityAssist System were presented to improve operational safety and efficiency. * Crown's presence attracted strong international interest, facilitating valuable industry discussions and reinforcing its commitment to dependable, efficient intralogistics solutions. Crown, one of the world's largest material handling solutions companies, reports many positive outcomes from its participation in the LogiMAT international trade fair, which took place in Stuttgart from 24 to 26 March 2026. At its stand, visitors had the opportunity to experience Crown's broad product portfolio first hand, including forklifts, Warehouse Solutions and V-Force Energy Solutions. One of the highlights at the Crown stand was the WJ Series powered pallet truck, recently recognised with an iF Design Award, which stood out for its compact design, exceptional manoeuvrability and energy efficiency. Another highlight was the new platform lift and travel option for the GPC Series, which can significantly boost warehouse productivity, particularly for frequent second-level order picking. Visitors to the Crown stand also had the opportunity to see the advanced InfoLink fleet management technology and the new ProximityAssist System in action. This LiDAR-based technology actively limits travel speed as the forklift approaches a detected object, further enabling the operator to take appropriate action. Visitors also gained insights into Crown's comprehensive customer service offering, as well as its tailored automation and energy solutions, including high-performance V-Force lithium-ion battery technology for the efficient operation of forklift fleets. Crown's brand promise was a consistent theme throughout its entire trade fair presence: When every minute matters, customers can count on Crown to keep their businesses moving. Positive visitor feedback and valuable takeaways. Crown's exhibition stand attracted strong interest from trade visitors from Germany and abroad. In many productive conversations with customers and industry experts, Crown discussed current trends and the evolving requirements shaping the future of intralogistics. "LogiMAT once again decisively demonstrated that it is one of the most important international trade fairs for the material handling industry. Our constructive discussions with customers and trade visitors confirmed strong demand for durable, efficient solutions and underscored the importance of in-person interactions as a key platform for exchange and networking," said Ken Dufford, Vice President Europe at Crown.