Invitae (NYSE: NVTA) is a leading medical genetics company trusted by millions of patients and their providers to deliver timely genetic information using digital technology. We aim to provide accurate and actionable answers to strengthen medical decision-making for individuals and their families. Invitae’s genetics experts apply a rigorous approach to data and research, serving as the foundation of their mission to bring comprehensive genetic information into mainstream medicine to improve healthcare for billions of people.

To help realize our mission, Invitae is looking for a CRM Marketing Manager who will play a key role on the Marketing team. This role requires expert-level skills in marketing automation software (Salesforce, Salesforce Marketing Cloud, Hubspot, etc) and email marketing platforms, knows how to build effective marketing campaigns, and understands the full funnel of marketing strategy to grow the business.

We are a highly collaborative environment where you’ll work alongside seriously hard-working problem solvers who believe genetics can change the world. You’ll fit right in if you’re deeply curious and love to problem-solve. Rolling up your sleeves comes naturally. You thrive in a fast-paced environment and are passionate about taking on tough challenges in a highly mission-driven company. You value transparency, collaboration and are solution-focused. Most importantly, you have a passion for improving patients’ lives.

What you’ll do: 

• Design, write, build, and deploy email marketing campaigns, landing pages and forms to attract and nurture sales leads, convert and retain customers through our marketing automation system.
• Build workflows, templates and processes to run email & SMS campaigns efficiently within Salesforce Marketing Cloud. Develop and test email and SMS content for dynamic content and personalization based on data and audience attributes.
• Own the scheduling and deployment of all email requests across multiple businesses and audiences and provide recommendations to prevent email fatigue.
• Work with marketing teammates to develop, document, and implement journeys using Journey Builder and Automation Studio to sync data between Salesforce Service/Sales Cloud and Marketing Cloud.
• Function as the institutional expert on the Salesforce Marketing Cloud platform for various functions and departments.
• Lead totality of the Salesforce Marketing Cloud ecosystem from overall account management and implementation of new features to support end-users to ensure high adoption levels of functionality and features.
• Set up dashboards and campaign reporting, supervise campaign success, recommend strategies & tactics to optimize conversion rates, and implement testing practices.
• Ensure email templates are accurately developed and in compliance with all branding requirements.
• Adopt a test-and-learn demeanor, and dig for useful insight within data by applying response analysis, A/B testing, and best practices to optimize all aspects of the email program.
• Ensures all program assets and data management programs adhere to legal compliance including CANSPAM, General Data Protection Regulation (GDPR), etc.

What you bring:

• Bachelor’s degree in Marketing or related field and a minimum of 5 years experience with marketing automation and marketing software tools including Marketing Cloud and HubSpot.
• Salesforce superuser (Certification a plus) 2-3+ years working with Marketing Cloud.
• Ability to lead content management resources both internal and external, as well as web development resources as needed.
• Strong analytical skills with experience in reporting and data analysis
• Experience coding and editing utilizing HTML/CSS and working knowledge and use of SQL
• Able to work with colleagues at all levels to develop marketing goals and evaluate results.
• Strong writing skills are a plus, especially in crafting communications that persuade prospects to engage and act.
• Experience handling relationships with external partners, including budgets, overall account management, etc.
• Experience working collaboratively and being an outstanding partner with cross-functional teams
• Preferred but not required: Experience working in healthcare, life sciences, or biotech
• You have the ability to say: I don’t know but am eager to figure it out/try!

Please apply even if you don’t meet all of the “What you bring” requirements noted. It’s rare that someone checks every single item, it’s ok, we encourage you to apply anyways.

Join us!

At Invitae, we value diversity and provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

We truly believe a diverse workplace is crucial to our company’s success and to better serve our diverse patients. Your input is especially valuable. We’d greatly appreciate it if you can take a quick moment to make your selection(s) below. Submissions will be anonymous.

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