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CRM Marketing Manager
Confirmed live in the last 24 hours
Remote • United States
Experience Level
Desired Skills
Data Analysis
Web Development
  • Bachelor's degree in Marketing or related field and a minimum of 5 years experience with marketing automation and marketing software tools including Marketing Cloud and HubSpot
  • Salesforce superuser (Certification a plus) 2-3+ years working with Marketing Cloud
  • Ability to lead content management resources both internal and external, as well as web development resources as needed
  • Strong analytical skills with experience in reporting and data analysis
  • Experience coding and editing utilizing HTML/CSS and working knowledge and use of SQL
  • Able to work with colleagues at all levels to develop marketing goals and evaluate results
  • Strong writing skills are a plus, especially in crafting communications that persuade prospects to engage and act
  • Experience handling relationships with external partners, including budgets, overall account management, etc
  • Experience working collaboratively and being an outstanding partner with cross-functional teams
  • Preferred but not required: Experience working in healthcare, life sciences, or biotech
  • You have the ability to say: I don't know but am eager to figure it out/try!
  • Design, write, build, and deploy email marketing campaigns, landing pages and forms to attract and nurture sales leads, convert and retain customers through our marketing automation system
  • Build workflows, templates and processes to run email & SMS campaigns efficiently within Salesforce Marketing Cloud. Develop and test email and SMS content for dynamic content and personalization based on data and audience attributes
  • Own the scheduling and deployment of all email requests across multiple businesses and audiences and provide recommendations to prevent email fatigue
  • Work with marketing teammates to develop, document, and implement journeys using Journey Builder and Automation Studio to sync data between Salesforce Service/Sales Cloud and Marketing Cloud
  • Function as the institutional expert on the Salesforce Marketing Cloud platform for various functions and departments
  • Lead totality of the Salesforce Marketing Cloud ecosystem from overall account management and implementation of new features to support end-users to ensure high adoption levels of functionality and features
  • Set up dashboards and campaign reporting, supervise campaign success, recommend strategies & tactics to optimize conversion rates, and implement testing practices
  • Ensure email templates are accurately developed and in compliance with all branding requirements
  • Adopt a test-and-learn demeanor, and dig for useful insight within data by applying response analysis, A/B testing, and best practices to optimize all aspects of the email program
  • Ensures all program assets and data management programs adhere to legal compliance including CANSPAM, General Data Protection Regulation (GDPR), etc

1,001-5,000 employees

Genetic testing medical care company
Company Overview
Invitae believes that good health is possible—and that genetic information has the ability to transform the way medicine is practiced, making what once seemed impossible possible, as they empower people to make decisions about their health through the power of genetics.
  • Competitive salary
  • Health, dental, & vision
  • Generous vacation days
  • Family leave
  • Flexible working hours
  • Work from home
Company Core Values
  • Team above the individual
  • Radically honest communication
  • Freedom with accountability
  • Transparency and data-informed action
  • A sense of urgency