Full-Time

Associate Director

Product Marketing

Posted on 11/8/2024

Credit Karma

Credit Karma

1,001-5,000 employees

Provides free credit scores and financial tools

Fintech
Cybersecurity
Financial Services

Compensation Overview

$260k - $284kAnnually

+ Equity + Benefits

Expert

Oakland, CA, USA

Category
Product Marketing
Product
Requirements
  • BA/BS with 10+ years of experience in product marketing at a consumer technology company; MBA highly preferred
  • 3+ years of experience of managing and coaching high-performing teams with experience applying consumer insights to improve the product and marketing experience
  • Strong experience in product marketing fundamentals: audience insights, competitive intelligence, segmentation, targeting, personas, positioning, messaging, acquisition and engagement marketing plan development, product discovery, and product launches
  • Analytical and strategic: deep analytical skills, demonstrated ability to think strategically about complex issues and strong ability to develop insights and turn those into actions and initiatives that drive results
  • Proven experience as an driver as well as a collaborator/influencer across strategic and tactical initiatives: able to think big but also to drive business outcomes
Responsibilities
  • Lead a team of product marketing managers, managing their performance and coaching them to excellence
  • Develop marketing strategies and launch plans to drive member adoption and business growth. This includes (but is not limited to) opportunity sizing, customer research, market analysis, competitive analysis, segmentation, targeting, positioning, messaging framework, and channel strategies
  • Drive complex growth initiatives across the portfolio - develop business cases, evaluate opportunities, analyze business performance and customer data, identify priorities, and push and execute for progress through Credit Karma teams
  • Collaborate with growth marketing, product, brand, and creative strategy teams to build and deliver on GTM plans that deliver on company goals and KPIs
  • Collaborate with product and research teams to influence product strategy and roadmap development
  • Work with product and marketing teams to execute strategies and programs. Inspire action through data-driven insights (market research, testing plans, etc)

Credit Karma provides financial tools and resources to help over 130 million members in the U.S., Canada, and the U.K. track their credit scores and manage their financial health. The platform offers free credit scores, credit monitoring, and personalized recommendations for credit cards and loans, including options for cars, homes, and personal financing. Unlike many competitors, Credit Karma operates on a freemium model, allowing users to access these services at no cost while earning revenue through partnerships with financial institutions. The company's goal is to empower individuals to achieve their financial goals by providing accessible and helpful financial information and support.

Company Stage

Acquired

Total Funding

$358M

Headquarters

Oakland, California

Founded

2007

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Credit Karma's acquisition of Zendrive enhances its mobility risk intelligence offerings.
  • AI-driven financial assistants could inspire Credit Karma to develop personalized financial tools.
  • Growing digital solutions adoption by SMBs presents expansion opportunities for Credit Karma.

What critics are saying

  • Increased competition from Walmart-backed FinTech One could challenge Credit Karma's market share.
  • Integration challenges from Zendrive acquisition may distract from Credit Karma's core objectives.
  • Intuit's AI advancements could overshadow Credit Karma's financial tools and services.

What makes Credit Karma unique

  • Credit Karma pioneered free credit scores, setting it apart in personal finance.
  • The company offers a comprehensive suite of free financial tools and recommendations.
  • Credit Karma's freemium model generates revenue through partnerships with financial institutions.

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Benefits

Health Insurance

Dental Insurance

401(k) Retirement Plan

Commuter Benefits

Wellness Program

Paid Vacation

Paid Sick Leave

Education Perks

INACTIVE