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Full-Time

Senior Product Marketing Manager

Confirmed live in the last 24 hours

Credit Karma

Credit Karma

1,001-5,000 employees

Provides free credit monitoring and financial tools

Data & Analytics
Consulting
Fintech
Financial Services

Compensation Overview

$150k - $177kAnnually

+ Equity + Benefits

Senior, Expert

Charlotte, NC, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Market Research
Marketing
Data Analysis
Requirements
  • 8+ years of experience in Product Marketing at a consumer technology company
  • 3+ years of experience of managing and coaching high-performing teams with experience applying consumer insights to improve the product and marketing experience
  • Strong experience in product marketing fundamentals: positioning, messaging, user personas, product launches, competitive intelligence, segmentation and product discovery
  • Bachelor's Degree from an accredited college or university, or at least 5 years of related business experience and a track record of continuous professional development
Responsibilities
  • Develop and refine positioning, segmentation strategy, competitive analysis and messaging framework to communicate the value of providing our members with a holistic view of their finances beyond credit data to drive our connected account goals
  • Partner with key stakeholders (eg product, growth marketing, brand & creative, research, analytics, etc) across Financial Assistant, Financial Monitoring & Discovery, and Credit Cards teams to create a center of excellence for connected accounts, synthesizing qual/quant member insights (e.g. NPS, member support, qualtrics, and other voice-of-customer inputs) with performance best practices and competitive research, and establishing ongoing feedback loops across vertical and horizontal teams to accelerate strategies that work, while learning from mistakes along the way
  • Inspire action through data-driven insights (market research, testing plans, etc)
  • Provide world-class deliverables to differentiate the offerings in the market, including product positioning and messaging across the portfolio, website/app content; product naming; and competitive positioning
  • Establish rituals, processes, and transparent communications to uplift and empower all cross-functional teams building and marketing connected accounts benefits for members

Credit Karma offers financial products and services, including credit monitoring, personalized recommendations, and relief roadmap, utilizing credit profiling, approval odds assessment, and personalized debt relief options. The company also provides tools for credit and identity monitoring, credit card recommendations, and shopping for loans, all for free.

Company Stage

M&A

Total Funding

$868M

Headquarters

Oakland, California

Founded

2007

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

2%
Simplify Jobs

Simplify's Take

What believers are saying

  • The acquisition of Zendrive's technology could lead to innovative new features and services, enhancing Credit Karma's market position.
  • Credit Karma's integration within Intuit's ecosystem provides employees with opportunities to work on a diverse range of financial products and services.
  • The company's focus on AI and advanced technologies offers employees the chance to be at the forefront of fintech innovation.

What critics are saying

  • The integration of Zendrive's technology and assets may present challenges in terms of alignment and seamless incorporation into Credit Karma's existing systems.
  • Credit Karma operates in a highly competitive fintech market, where rapid technological advancements by competitors could pose a threat.

What makes Credit Karma unique

  • Credit Karma's acquisition of Zendrive's technology and assets enhances its mobility risk intelligence capabilities, setting it apart from other financial technology platforms.
  • Credit Karma's integration with Intuit's suite of products, including TurboTax and QuickBooks, offers a comprehensive financial ecosystem that competitors lack.
  • The use of generative AI in Intuit Assist for TurboTax customers demonstrates Credit Karma's commitment to leveraging advanced technologies for superior customer experience.