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Full-Time

Publisher Development Director

Confirmed live in the last 24 hours

Publica

Publica

11-50 employees

CTV ad server with OTT header bidding

Data & Analytics
AI & Machine Learning

Compensation Overview

$116.9k - $200.4kAnnually

Senior, Expert

New York, NY, USA

Category
Strategy Development
Business Development
Business & Strategy
Required Skills
Communications
Customer Service
Requirements
  • Experience managing a global team across numerous timezones
  • Cross functional and collaborative communication between different departments, stakeholders, and their executives.
  • Proven track record of hitting revenue driven team goals and driving publisher adoption of new features
  • Knowledge of video ad serving, openRTB, SSAI, header bidding, and programmatic advertising.
  • Experience working with high touch clients, preferably publishing partners
  • Experience with ad tech user interfaces (ie ad servers, SSP platforms, DSP platforms, etc).
  • Experience working with clients to understand their needs and working with different teams to resolve issues
  • Able to deliver insights by way of data, reports, and/or presentations
  • History of driving projects forward and identifying areas for improvements
Responsibilities
  • Act as the link between different projects and ensure excellent customer service and driving growth and adoption for customers.
  • Build up and lead a global team to hit established goals.
  • Formulate a strong and clear execution playbook to help the team hit targets.
  • Establish clear go to market strategies to achieve client adoption of new features.
  • Lead the team with clear goal setting and accountability.

Publica is a demand-agnostic CTV Ad Server that utilizes OTT header bidding, audience targeting, campaign management, server-side ad insertion, ad pod automation, and advanced analytics to deliver true TV-like experiences to streaming audiences, powering ad pod construction, SSAI, and unified auctions for CTV broadcasters.

Company Stage

Acquired

Total Funding

N/A

Headquarters

Palo Alto, California

Founded

2016

Simplify Jobs

Simplify's Take

What believers are saying

  • Publica's strategic partnerships with industry giants like Vevo and Samsung Ads can drive significant growth and revenue opportunities.
  • The appointment of experienced executives from companies like Freewheel and the expansion into global markets with new leadership positions indicate strong growth potential.
  • Recognition as the 'Best Video Ad Server' by AdWeek Readers Choice Awards underscores Publica's industry leadership and credibility.

What critics are saying

  • The rapidly evolving CTV advertising market requires continuous innovation to stay ahead of competitors.
  • Dependence on high-profile partnerships means that any disruption in these relationships could impact revenue and growth.

What makes Publica unique

  • Publica's focus on CTV ad serving with advanced features like unified auctions and pod bidding sets it apart from traditional ad servers.
  • Their partnerships with major players like Vevo and Samsung Ads highlight their capability to enhance traditional TV-like viewing experiences in the CTV space.
  • Publica's involvement in developing industry standards like OpenRTB 2.6 and ads.cert 2.0 showcases their leadership in security and targeting for streaming ad breaks.