Job Description:
Associate Director, Marketing Data Science & Measurement
Dow Jones, New York
About Our Organization:
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
About the Role:
Reporting to the Vice President of Marketing Analytics & Planning, this role will be responsible for executing on Dow Jones’ next-gen approach to marketing data science, analytics and technology, in support of our direct to consumer propositions. This data science professional will be responsible for building and driving data driven strategies utilizing advanced analytics and insights, establishing robust measurement approaches for all acquisition, engagement & retention campaigns and driving the test & learn agenda for these areas.
You Will:
Responsibilities:
Strategic Leadership: Execute a strategic vision for marketing data science, aligning it with the overall direct to consumer business objectives.
Designs of experiments & Measurement: Build designs of experiments to test price sensitivities and channel preference to measure customer behavior, such as churn, lifetime value, price sensitivity and purchase propensity to fuel all Acquisition, Engagement and Retention campaigns. Establish robust media attribution and measurement methodologies for these programs.
Data Infrastructure and Technology: Collaborate with data engineering teams to establish and maintain robust data infrastructure, ensuring data quality, accessibility, and security. Evaluate and implement appropriate data science tools, platforms, and technologies to streamline processes and enhance data-driven marketing and Automated Pricing capabilities.
Data-driven Marketing Strategies: Utilize advanced analytics techniques to analyze large volumes of customer data, including demographic information, transactional data, online behavior, and social media data. Derive actionable insights to optimize marketing strategies, improve customer targeting, and personalize marketing campaigns.
Stakeholder Collaboration: Work closely with cross-functional teams, including marketing, sales, product, and finance, to understand their business needs and translate them into data-driven solutions. Present insights and recommendations to senior executives and stakeholders in a clear and compelling manner.
Industry Trends and Best Practices: Stay up-to-date with the latest advancements in marketing analytics, data science methodologies, AI and data software solutions. Identify opportunities for innovation and continuous improvement within the marketing data science function and build out next-gen capabilities.
You Have:
5+ years experience in Data Science, Marketing Analytics fields
Degree in a quantitative field such as Data Science, Statistics, Mathematics, or related disciplines.
Experience of working in a Consumer analytics domain and Media industry is a plus.
Strong expertise in advanced analytics, data mining, forecasting, and predictive analytics.
Proficiency in programming languages such as Python, R, or SQL, along with experience in working with large-scale databases and data manipulation.
Deep understanding of marketing principles, campaign measurement, and digital marketing channels.
Strong business acumen and the ability to effectively communicate complex concepts to non-technical stakeholders.
Experience with data visualization and reporting tools, such as Tableau or Power BI.
Familiarity with marketing automation platforms, CRM systems, and digital analytics tools is a plus
Our Benefits
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Learn more about all our US benefits
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at [email protected]. Please put Reasonable Accommodation in the subject line. This inbox will not be monitored for application status updates.
Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at
[email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area:
Dow Jones - CMO - Marketing
Job Category:
Data Analytics/Warehousing & Business Intelligence
Union Status:
Non-Union rolePay Range: $65,000 - $200,000We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate’s experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..
