Full-Time

Marketing Technology Manager

Posted on 9/3/2024

OpenTable

OpenTable

1,001-5,000 employees

Online restaurant reservation and management service

Food & Agriculture
Consumer Goods

Compensation Overview

CA$80k - CA$100kAnnually

+ Bonus

Senior

Remote in Canada

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Lead Generation
Salesforce
Data Analysis
Zapier
Google Analytics
Requirements
  • Bachelor’s degree, or equivalent experience, and a minimum of 6 years of marketing operations experience, including technical project management and marketing campaign management
  • Experience with Marketo and Salesforce sales and marketing products is a requirement
  • Knowledge of digital ad operations; hands-on experience a plus (ie. experience with Google Analytics and Google Tag Manager)
  • Knowledge of marketing technology operation trends and standard processes
  • Expert level organization and planning skills required
  • Excellent verbal and written communication skills
  • Advanced Excel skills and a mind for analytics
  • Ability to manage multiple priorities and meet deadlines
Responsibilities
  • Oversee and optimize the marketing technology stack, including Marketo and Salesforce, to support marketing campaigns and lead generation efforts.
  • Use APIs and tools like Zapier to connect different marketing and lead generation partners, ensuring seamless data flow and process automation across systems.
  • Develop and implement lead generation strategies that apply the marketing tech stack to attract, nurture, and convert leads into qualified opportunities for the sales team.
  • Ensure the accuracy and integrity of marketing data in all systems. Analyze data to measure the effectiveness of marketing campaigns and provide insights for improvement.
  • Collaborate with the marketing team to implement campaigns, track performance, and report on metrics. Provide recommendations for optimizing campaigns based on data analysis.
  • Find opportunities for process improvements within marketing operations and lead management to implement standard processes to enhance efficiency and scalability.
  • Work closely with cross-functional teams, including sales, IT, and product, to ensure alignment and drive marketing initiatives forward.
  • Own the email marketing strategy and execution in Marketo, including customer database segmentation, behavior-based triggers, and managing automated email workflows to drive customer engagement and lead nurturing.

OpenTable connects diners with a variety of restaurants through its online reservation service. Users can browse different dining options, read reviews, view menus, and make reservations easily. The platform is free for diners, allowing them to find and book tables at their favorite restaurants. Restaurants benefit from OpenTable by paying a subscription fee to be listed and may incur additional charges based on the number of reservations made. This dual revenue model helps OpenTable maintain a steady income while providing valuable tools for restaurants to manage bookings and optimize seating. OpenTable's goal is to enhance the dining experience for users and support restaurants in growing their business.

Company Stage

Acquired

Total Funding

$46.9M

Headquarters

San Francisco, California

Founded

1998

Growth & Insights
Headcount

6 month growth

0%

1 year growth

4%

2 year growth

6%
Simplify Jobs

Simplify's Take

What believers are saying

  • Collaborations with chains like Bar Louie increase visibility and user base.
  • Exclusive dining experiences can attract high-end diners to OpenTable.
  • Integration with 'connected trip' experiences enhances user engagement.

What critics are saying

  • Competition from platforms like Resy could draw diners away from OpenTable.
  • Rising dining costs may reduce reservation volumes on OpenTable.
  • Reliance on Booking Holdings' infrastructure poses strategic risks.

What makes OpenTable unique

  • OpenTable offers a comprehensive platform for restaurant discovery and reservations.
  • The platform provides valuable tools for restaurants to manage and grow their business.
  • OpenTable's integration with AI-driven tools enhances reservation support and customer satisfaction.

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