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Full-Time

Marketing Technology Manager

Confirmed live in the last 24 hours

OpenTable

OpenTable

1,001-5,000 employees

Online restaurant reservation and management platform

Consumer Goods
Food & Agriculture

Compensation Overview

$80k - $100kAnnually

+ Bonus

Senior

Remote in Canada

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Management
Lead Generation
Salesforce
Marketing
Data Analysis
Zapier
Google Analytics
Requirements
  • Bachelor’s degree, or equivalent experience, and a minimum of 6 years of marketing operations experience, including technical project management and marketing campaign management
  • Experience with Marketo and Salesforce sales and marketing products is a requirement
  • Knowledge of digital ad operations; hands-on experience a plus (ie. experience with Google Analytics and Google Tag Manager)
  • Knowledge of marketing technology operation trends and standard processes
  • Expert level organization and planning skills required
  • Excellent verbal and written communication skills
  • Advanced Excel skills and a mind for analytics
  • Ability to manage multiple priorities and meet deadlines
Responsibilities
  • Oversee and optimize the marketing technology stack, including Marketo and Salesforce, to support marketing campaigns and lead generation efforts.
  • Use APIs and tools like Zapier to connect different marketing and lead generation partners, ensuring seamless data flow and process automation across systems.
  • Develop and implement lead generation strategies that apply the marketing tech stack to attract, nurture, and convert leads into qualified opportunities for the sales team.
  • Ensure the accuracy and integrity of marketing data in all systems. Analyze data to measure the effectiveness of marketing campaigns and provide insights for improvement.
  • Collaborate with the marketing team to implement campaigns, track performance, and report on metrics. Provide recommendations for optimizing campaigns based on data analysis.
  • Find opportunities for process improvements within marketing operations and lead management to implement standard processes to enhance efficiency and scalability.
  • Work closely with cross-functional teams, including sales, IT, and product, to ensure alignment and drive marketing initiatives forward.
  • Own the email marketing strategy and execution in Marketo, including customer database segmentation, behavior-based triggers, and managing automated email workflows to drive customer engagement and lead nurturing.

OpenTable connects diners with a variety of restaurants through its online reservation service. Users can browse restaurants, read reviews, view menus, and make reservations easily on the platform. Diners can access this service for free, while restaurants pay a subscription fee to be listed and may incur additional charges based on reservations made through OpenTable. This model allows OpenTable to generate revenue from both subscription fees and per-reservation charges. Unlike many competitors, OpenTable not only facilitates reservations but also provides restaurants with tools to manage bookings and optimize seating. The goal of OpenTable is to enhance the dining experience for users while helping restaurants grow their business.

Company Stage

M&A

Total Funding

$50.9M

Headquarters

San Francisco, California

Founded

1998

Growth & Insights
Headcount

6 month growth

1%

1 year growth

4%

2 year growth

7%
Simplify Jobs

Simplify's Take

What believers are saying

  • The partnership with Visa can drive significant new customer traffic to restaurants, benefiting both diners and restaurant owners.
  • The 'Icons' feature can attract high-end diners looking for premium dining experiences, potentially increasing reservation volumes.
  • OpenTable's continuous innovation, such as tools to avoid long lines, demonstrates its commitment to improving user experience and staying ahead of market trends.

What critics are saying

  • The competitive landscape in online restaurant reservations is intense, with new entrants and existing players constantly innovating.
  • Reliance on partnerships, like the one with Visa, may pose risks if these collaborations do not yield expected results.

What makes OpenTable unique

  • OpenTable's integration with Visa offers exclusive dining experiences for cardholders, setting it apart from other reservation platforms.
  • The launch of 'Icons' provides a curated, city-specific list of top restaurants, enhancing user experience and discovery.
  • Being part of Booking Holdings gives OpenTable a robust infrastructure and extensive market reach, unlike many standalone competitors.