Creative Lead

Overview

About the Role - We are excited to welcome a Creative Lead, Direct & Growth Marketing to Instacart’s award-winning in-house creative team. You'll be instrumental in crafting high-performance creative initiatives that propel Instacart’s growth. Reporting to the Executive Creative Director, you’ll lead efforts in developing performance marketing and direct-to-consumer creative strategies and executions that resonate with Instacart’s mission and values. Your creative work will touch millions, enhancing the way families engage with their food, and embodying our commitment to serving generously, solving creatively, and going far together.

About the Team - You’ll help to build out and lead a best-in-class direct & growth marketing creative team that currently consists of copywriters and designers. This team is pivotal, driving campaigns that connect with diverse audiences and pushing the boundaries of creativity across platforms.

About the Job 

• Team Leadership: Inspire and lead a creative team, cultivating a culture of collaboration and high performance.
• Creative Operating Model: Establish scalable processes for creating, testing, and optimizing performance marketing assets.
• Creative Strategy: Formulate and execute data-driven creative strategies that align with brand values and drive growth.
• Creative Briefing: Oversee the briefing process to ensure alignment with campaign objectives and brand messaging.
• Creative Execution: Lead and develop performance-focused creative across various media, ensuring resonance with target audiences.
• Performance Measurement: Partner with analytics teams to define KPIs and assess creative impact.
• Cross-Functional Collaboration: Work with Brand Marketing, Integrated Communications, and Lifecycle teams for cohesive customer journey strategies.
• Brand Consistency: Ensure brand integrity while adapting creative content for various channels and audiences.
• Innovation & Trends: Integrate cutting-edge platforms and storytelling techniques to enhance creative outputs. A deep understanding and curiosity for generative AI creative optimizations is a must.
  
  

About You

Minimum Qualifications

• Bachelor’s degree
• 10+ years of job experience with 3+ years of creative leadership experience in performance marketing
• Strong leadership skills with a proven track record of inspiring creative teams and delivering results-oriented content.
• Deep understanding of both online and offline marketing channels and their creative best practices.
• Proficient in harnessing AI tools for content generation, performance analysis, and workflow optimization.
• Analytical mindset with experience in data-informed creative strategy.
• Exceptional project management skills, adept at juggling multiple priorities in a dynamic environment.
• Superior communication skills focused on empathy, transparency, and audience adaptability.

Preferred Qualifications

• Creative leadership experience in performance marketing in both in-house and agency roles