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Director – Integrated Campaigns
Posted on 11/13/2022
INACTIVE
Locations
Remote
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Hubspot
Marketing
Sales
Salesforce
Tableau
Requirements
  • 10+ years of experience developing and executing strategic B2B demand generation programs that drive bottom-line business impact
  • Deep understanding of marketing funnel tactics and metrics by stage, and a proven history of improving funnel conversion
  • Demonstrated experience working in, with, and across key marketing functions to ensure holistic campaign assembly - AR, PR, Product and Solution Marketing, Customer Marketing, Field Marketing, Digital Marketing, Ops, etc
  • Expert understanding of partnering with sales to create, refine, and measure campaign success
  • Hands-on experience with marketing tools (ex. Hubspot, PathFactory, Salesforce, Tableau, AppCues)
  • Strong writing skills, with the ability to translate complex concepts into simple messages
Responsibilities
  • Create a campaign strategy, supporting campaign plans (content and channels), and ensure high-quality campaign delivery
  • Maintain the overarching Marketing cadence, bringing together industry milestones, thought leadership, product launches, events, etc. into a harmonious, thoughtfully-scheduled plan
  • Develop reporting tools and schedules, and share out campaign impact, learnings, and customer insights
  • Make data-driven recommendations and drive cross-functional improvements and regularly improve campaign efficacy
  • Create scalable, repeatable campaign playbooks, with the ability to customize by geo/customer
  • Manage a small team of individual contributors and agencies
  • See around corners, and take a proactive, partnered approach to overcoming barriers/roadblocks
LeafLink

201-500 employees

Unified wholesale cannabis platform
Company Overview
Leaflink's mission is to provide growing cannabis businesses with the tools they need to manage their businesses more effectively and accelerate growth. By virtualizing the supply chain, the company is defining the way thousands of cannabis brands, distributors, and retailers do business.
Benefits
  • Comprehensive health coverage
  • 401k plan
  • Company equity
  • Team outings + events
  • Flexible PTO + holidays
  • Employee volunteer days
Company Core Values
  • We build as one
  • We deliver
  • We say it straight
  • We cultivate a better community