Full-Time

Marketing Campaign Manager

Updated on 1/10/2025

GEHA

GEHA

1,001-5,000 employees

Financial Services
Healthcare

Compensation Overview

$73k - $103kAnnually

Mid, Senior

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Data Analysis
Requirements
  • Bachelor’s degree in business, Marketing, or related field.
  • 4+ years of acquisition marketing campaign planning and execution, including marketing, asset development, go-to-market, and/or sales experience for a Healthcare Payor or similar from an agency side.
  • Healthcare Payor experience required, in-depth and acute understanding of acquisition/growth marketing, go-to-market planning, and consumer behavior in Healthcare Payor space, specifically direct to consumer direct response acquisition and brand campaigns, to elicit and drive specific consumer outcomes to attract, retain, and engage members and prospects.
  • Demonstrated ability to manage multiple projects simultaneously, with a proven record of meeting deadlines and managing priorities.
  • Process-oriented professional, with the ability to thrive in ambiguous, fast-changing market and environment.
  • Strong business acumen and mastery of data / insights to develop segments, value proposition(s), and overall growth strategy.
  • Purposeful with keen sense of urgency to deliver results.
  • Focus on outcomes and process – attention on delivering the right results, the right way.
  • Strong written, verbal, and visual communication skills, across marketing and business areas, ability to establish rapport across all levels of an organization and stakeholders.
Responsibilities
  • Operational owner of tactical project plan across full calendar year for product line(s), highly collaborative matrix team player with ability to engage peers across organization from Product, Data and Analytics, Sales, and other functions.
  • Responsible for tactical planning and execution across all communication channels, lead cross-functional team in creating and executing multi-channel acquisition, brand and engagement campaigns across direct mail, web, telephonic, digital/social, field-marketing, and other channels, and mediums.
  • Work closely with Planning, Performance Marketing, and Sales team to develop insight-driven input briefs (creative briefs, strategy briefs, media briefs) to guide projects across internal teams and external vendor teams.
  • Be the internal Subject Mater Expert on development, delivery and deployment of all activations, initiatives, and programs supporting assigned product line(s).
  • Collaborate closely with external agency partners and internal work teams to develop campaigns, campaign assets, and other go-to-market deliverables, including planning timeline and calendars.
  • Run cross-functional planning meetings and workstreams, ensuring campaigns and initiatives are delivered on-time and within resource constraints.
  • Expertise in planning segment-specific, micro-targeting, channel mix and go-to-market strategy.
  • Other duties as assigned.

Company Stage

N/A

Total Funding

N/A

Headquarters

Festus, Missouri

Founded

N/A

Simplify Jobs

Simplify's Take

What believers are saying

  • Focus on mental health services aligns with industry trends, enhancing member satisfaction.
  • Personalized health plans can attract a broader member base for GEHA.
  • Integration of wearable tech can improve health monitoring and member engagement.

What critics are saying

  • Increased competition may affect GEHA's market share in the health insurance sector.
  • Rising healthcare costs could lead to higher premiums and customer attrition.
  • Potential regulatory changes could impact GEHA's offerings and pricing strategies.

What makes GEHA unique

  • GEHA partners with YMCA for swim lessons, enhancing community engagement.
  • Collaborates with Baltimore Ravens for water safety, boosting brand visibility.
  • Offers rehab coverage at JourneyPure, expanding mental health service offerings.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Hybrid Work Options

Tuition Assistance Program