Essential Functions

• Develop and manage digital marketing campaigns and plans across all of Nextech’s digital channels in support of business objectives (e.g., awareness, engagement, lead generation, conversion and revenue).
• Evolve owned digital channels (e.g., website, SEO, email nurture, social) leveraging new technologies and strategies to drive engagement, interest, and conversions.
• Leverage paid digital channels (e.g., SEM, social, display, retargeting) to precisely target key audiences to drive lead generation efforts.
• Drive testing, reporting, optimization, and analysis on channel performance to identify KPIs, benchmarks and key levers that will inform new strategies to improve engagement.
• Develop personalization and optimization strategies for engaging and converting target accounts.
• Partner with Product Marketing, Events, Creatives Services, Sales, Client Success, and Product teams to translate their work into marketable digital assets.
• Manage external agencies and internal teams to oversee the design and creation of all marketing and campaign assets such as webinars, demos, blog posts, campaigns, and events.
• Work closely with the Director Demand Gen and Marketing Ops Manager to optimize our CRM capabilities and ensure lead routing rules, scoring and attribution evolve with the business.
• Work closely with the Sales organization to ensure lead flow, nurtures and follow-ups are aligned and optimized.
• Establish quarterly goals and OKRs and help lead cross functional teams to support these objectives.
• Develop an understanding and build a strategy for account segmentation and activation strategies across digital channels
• Support Nextech’s other digital initiatives that fall outside of marketing as they are prioritized within the organization
• Work with and provide direction to the Demand Generation Specialist

Minimum Requirements

• 5+ years of marketing experience in a managing multiple functional roles within Marketing such as web, digital, creative, and paid advertising.
• Advanced experience working with Google Analytics, HubSpot, Salesforce, WordPress or complimentary platforms.
• Experience conceptualizing and driving strategy, development, and execution of GTM and product launch strategies.
• Advanced understanding of marketing program management tools, processes, and reporting.
• Demonstrated success working cross-functionally with departments.
• Strong analytical skills and experience using data to drive actionable insights and decision-making.
• Ability to collaborate well with diverse partners, influence without direct authority, and build strong relationships across teams.
• Strong verbal and written communication skills to effectively communicate complex program, processes, recommendations, and data to audiences across functions, teams, and organizational levels.
• Strategic thinker, with strong program and project management skills and attention to detail.

Total Rewards

• Employee Assistance Program with free counseling sessions available
• Flexible Time Off: take time off when you need it without worrying about available hours 
• 10 paid holidays + 1 floating holiday
• Generous annual bonus opportunity
• iCREATE Employee Recognition Program
• Insurance : Choice of Medical, Dental, and Vision plans
• Wellness Program including discounts on medical premiums
• Health Savings Account
• Flexible Spending Account
• Volunteer Time Off
• 100% Company-Paid Parental leave
• 401(k) with Employer Match
• 100% Company-Paid Life Insurance and Short/Long Term Disability Insurance
• Company-Sponsored 529 College Savings Plan
• Corporate Discounts on Retail, Travel, and Entertainment
• Pet Insurance options

Working Environment/Physical Demands

• This is a remote role with potential travel to a handful of events throughout the year not to exceed 10%.
• Activities require a significant amount of sitting at office and work desks and in front of a computer monitor.
• Some walking and standing relative to interaction with other personnel.