Product Marketing Director
Posted on 4/4/2023
Self Financial

201-500 employees

Credit building card & platform
Company Overview
Self Financial's mission is to increase economic inclusion and financial resilience by helping people build credit and savings. The company is committed to helping people build credit, especially those who are new or might not have access to traditional financial products, through their Credit Builder Account, which is an installment loan that enables people to build a positive payment history while they build a savings habit.
Austin, TX, USA • Remote
Experience Level
Desired Skills
Data Analysis
  • 8+ years of experience in marketing or a related field with focus on product marketing
  • B2C and direct-to-consumer marketing experience
  • A self-starter, you have the ability to jump into an existing organization, identify the key players, and motivate yourself and others to action - we move fast!
  • Experience in developing consumer messaging, positioning, and targeting frameworks
  • You know your way around reports and dashboards to identify trends to inform marketing strategies - Excel, Tableau or other BI tools etc. (don't worry, we have an analytics team to help)
  • Exceptional communication and presentation skills - you can convey goals, and what needs to get done succinctly (not always in powerpoint)
  • A data driven mindset, you strive to develop proof of concepts, collect data, and iterate quickly to develop core go-to-market and marketing strategies
  • Develop the core positioning and marketing strategies for Self's products and features. Pull together expertise of product and marketing teams to align on audiences, channels, conversion funnels, and key marketing activities to deploy
  • Partner with product to coordinate product releases - including target audience feature set, user experience, roadmap fit, communications and the go-to-market plan
  • Build and manage a process for understanding how we stack up against our competitors, and how to leverage competitive insights to inform product and marketing strategies
  • Build processes to collect customer feedback to inform product and marketing features
  • Partner with business unit owners to develop price, promotion, and incentive testing strategies to increase revenue
  • Work with product and marketing partners to clearly define marketing needs and coordinate various parts of the marketing organization to execute against those needs (e.g.lifecycle marketing, organic & content teams, paid marketing, affiliate/partnerships etc)
  • Partner with design & copy to ensure coherent and consistent language and narrative between product and marketing messaging
Desired Qualifications
  • Experience bringing products and features to market (Financial technology and services background is a plus)