Product Manager
Growth
Posted on 3/2/2023
INACTIVE
Earnest

201-500 employees

FinTech lender specializing in affordable education finance
Company Overview
Earnest is a fintech lender that stands out for its commitment to making higher education affordable, offering lending products that help individuals manage and reduce student debt. The company's remote-first culture is dynamic and value-driven, focusing on customer satisfaction, continuous improvement, speed, passion for challenges, and teamwork. In addition to a diverse and inclusive work environment, Earnest provides competitive incentives such as a $1,000 travel perk, a generous PTO policy, an annual office stipend, and more, making it an attractive place to work.
Financial Services

Company Stage

N/A

Total Funding

$696.3M

Founded

2013

Headquarters

San Francisco, California

Growth & Insights
Headcount

6 month growth

1%

1 year growth

7%

2 year growth

7%
Locations
Remote
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
UI/UX Design
Communications
SQL
Segment
Marketing
Data Analysis
Requirements
  • Build products that simplify the lending process
  • Personalize loans to suit the needs of our customers
  • Engage with our customers through more human experiences
  • 5+ years working in strategic consulting, product, or marketing roles, with responsibility for meeting growth/business targets for a B2C (consumer) product
  • Experience with A/B testing and conversion rate optimization, ideally in-product (i.e. not just for acquisition, but for engagement/retention/monetization) and across devices (e.g. both web app + mobile app)
  • Data-driven, with analytics and SQL/Excel skills
  • Experience managing digital projects involving multiple stakeholders and implementers
  • Experience managing/leading a team (even if not directly, e.g. many PMs don't have direct reports)
  • Understanding of UX principles / best practices
  • Strong writing skills
Responsibilities
  • Test new features/ideas to increase engagement/revenue (e.g. webinars, quizzes, chatbots) by developing MVPs- and then work with PMs to “productize” winning tests
  • Iterate on existing products via A/B testing, to improve conversion rates
  • Work with Lifecycle Manager to optimize communications/touch-points (e.g. notifications, emails, SMS, content cards) to improve engagement- and then recommend ways to automate what works
  • Work with Acquisition Growth Manager to encourage acquisition of high-quality registrations (who are more likely to engage/convert)
  • Build out a “higher-touch” experience for likely high-value user segments, funneling them to monetization streams relevant to their needs
  • Improve our ability to understand and segment users, via events tracking, reporting dashboards, etc
  • Improve/extend our testing software/processes, to enable constant user testing without over-sampling/cross-contaminating
  • Develop parallel streams of more personalized product/marketing experiences, in line with their user needs and our business objectives
  • Create Community Content: Strategize, develop, and manage content that helps build engagement with our product/brand, particularly via educational resources for counselors, students, and parents