Full-Time

Growth Marketing Manager

Posted on 7/22/2024

SmartBear

SmartBear

501-1,000 employees

Tools for web and API testing

Data & Analytics
Enterprise Software

Mid, Senior

Cambridge, MA, USA

Candidate must be local to Somerville MA.

Category
Growth Marketing
Growth & Marketing
Required Skills
Sales
Lead Generation
Google AdWords
Marketing
Data Analysis
Requirements
  • 4+ years of experience planning and executing multi-channel lead generation programs for a B2B product
  • Ability to review marketing analytics (traffic, leads, conversions), report results to the business, and come up with data-driven action items, based on the results
  • Experience in using (or exposure to) contact management systems, CRM, marketing automation platforms, and/or marketing databases
  • Experience creating and implementing proven successful demand creation, lead nurturing and pipeline acceleration programs
  • Demonstrated ability to multi-task and manage expectations in a fast-paced environment
  • Creative, passionate marketer with desire to innovate and transform marketing practices and strategy
  • High attention to detail and focus on quality output necessary
  • Self-starter with proven ability to deliver results
  • Candidate must be local to Somerville MA
Responsibilities
  • Define, build, and execute demand generation strategies and campaigns focused on driving highly-qualified leads to sales
  • Coordinate with sales team to optimize lead volume and quality with the goal of generating high-value opportunities
  • Find new channels for promoting SmartBear products through organic and paid marketing tactics
  • Build and optimize nurture programs for prospect, leads, and trial users
  • Develop content marketing strategy and work with internal and external writers to build out a library of compelling resources to grow inbound leads and build market awareness
  • Partner with ABX team to drive demand in key accounts and with product team and other marketers on PLG efforts.
  • Track marketing budget for product(s) and measure ROI of marketing spend
  • Work with digital marketing team to define advertising strategy through Google AdWords, LinkedIn, Twitter, and other developer-focused ad platforms
  • Work with digital team to conduct A/B tests around increasing the efficiency and effectiveness of all marketing channels and then inform sales and product teams on the key learnings of each of these tests

SmartBear provides a suite of tools for web and API testing, performance monitoring, and test management aimed at improving the quality and performance of software applications. Their products help developers and testers ensure that applications are reliable, secure, and perform well. SmartBear's tools support various testing types, including functional testing and continuous testing, and integrate with popular development environments like Jira and CI/CD pipelines. Unlike many competitors, SmartBear focuses on a comprehensive approach that caters to modern development practices such as Agile and DevOps, making it easier for teams to deliver high-quality software efficiently. The company's goal is to be a trusted partner in the software development community, helping over 6 million users and 22,000 companies worldwide achieve their software quality objectives.

Company Stage

Growth Equity (Venture Capital)

Total Funding

$21.5M

Headquarters

Somerville, Massachusetts

Founded

2003

Growth & Insights
Headcount

6 month growth

8%

1 year growth

8%

2 year growth

8%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for AI-driven testing solutions boosts SmartBear's market potential.
  • Integration with CI/CD pipelines enhances automation and efficiency for SmartBear's clients.
  • Recognition as a leader in API management strengthens SmartBear's industry position.

What critics are saying

  • Rapid AI integration may lead to technical challenges or customer dissatisfaction.
  • QMetry acquisition could disrupt services or delay new product rollouts.
  • New CEO may cause strategic shifts, unsettling customer relationships or operations.

What makes SmartBear unique

  • SmartBear integrates AI-driven testing solutions, enhancing automation in software development.
  • The company offers comprehensive tools for web, API, and performance testing.
  • SmartBear's products support Agile and DevOps, ensuring efficient software delivery.

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Benefits

Flexible Work Hours

Paid Vacation

Professional Development Budget

INACTIVE