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Full-Time

Growth Marketing Manager

Confirmed live in the last 24 hours

SmartBear

SmartBear

501-1,000 employees

Tools for web and API testing

Enterprise Software
Data & Analytics

Mid, Senior

Cambridge, MA, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Sales
Lead Generation
Google AdWords
Marketing
Data Analysis
Requirements
  • 4+ years of experience planning and executing multi-channel lead generation programs for a B2B product
  • Ability to review marketing analytics (traffic, leads, conversions), report results to the business, and come up with data-driven action items, based on the results
  • Experience in using (or exposure to) contact management systems, CRM, marketing automation platforms, and/or marketing databases
  • Experience creating and implementing proven successful demand creation, lead nurturing and pipeline acceleration programs
  • Demonstrated ability to multi-task and manage expectations in a fast-paced environment
  • Creative, passionate marketer with desire to innovate and transform marketing practices and strategy
  • High attention to detail and focus on quality output necessary
  • Self-starter with proven ability to deliver results
  • Candidate must be local to Somerville MA
Responsibilities
  • Define, build, and execute demand generation strategies and campaigns focused on driving highly-qualified leads to sales
  • Coordinate with sales team to optimize lead volume and quality with the goal of generating high-value opportunities
  • Find new channels for promoting SmartBear products through organic and paid marketing tactics
  • Build and optimize nurture programs for prospect, leads, and trial users
  • Develop content marketing strategy and work with internal and external writers to build out a library of compelling resources to grow inbound leads and build market awareness
  • Partner with ABX team to drive demand in key accounts and with product team and other marketers on PLG efforts.
  • Track marketing budget for product(s) and measure ROI of marketing spend
  • Work with digital marketing team to define advertising strategy through Google AdWords, LinkedIn, Twitter, and other developer-focused ad platforms
  • Work with digital team to conduct A/B tests around increasing the efficiency and effectiveness of all marketing channels and then inform sales and product teams on the key learnings of each of these tests

SmartBear provides a suite of tools for web and API testing, performance monitoring, and test management aimed at improving software quality and performance. Their products help developers and testers ensure applications are reliable, secure, and efficient. These tools integrate with popular development environments and workflows, such as Jira and CI/CD pipelines, making it easier for teams to adopt modern development practices like Agile and DevOps. Unlike many competitors, SmartBear offers a comprehensive range of solutions that cater to various testing needs, from functional to performance testing. The company's goal is to support software professionals in delivering high-quality applications quickly and effectively, with over 6 million users and 22,000 companies in 194 countries relying on their tools.

Company Stage

Private

Total Funding

$22.1M

Headquarters

Somerville, Massachusetts

Founded

2003

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Simplify's Take

What believers are saying

  • The introduction of HaloAI positions SmartBear at the forefront of AI-driven software development, potentially leading to significant productivity gains for development teams.
  • With over 6 million users and 22,000 companies relying on its tools, SmartBear's established market presence provides a stable and growing environment for employees.
  • Strategic acquisitions, such as Stoplight and Reflect, enhance SmartBear's product offerings and market reach, fostering innovation and growth.

What critics are saying

  • The rapid integration of AI technologies like HaloAI may face resistance from traditional development teams, potentially slowing adoption.
  • The competitive landscape in software development tools is intense, with major players like Atlassian and Microsoft posing significant threats to market share.

What makes SmartBear unique

  • SmartBear's comprehensive suite of tools for web and API testing, performance monitoring, and test management sets it apart from competitors who may focus on only one or two of these areas.
  • The integration of AI-driven technology, such as HaloAI, across its product portfolio enhances productivity and innovation, providing a significant edge over traditional testing tools.
  • SmartBear's seamless integration with popular development environments like Jira and CI/CD pipelines ensures that its tools fit naturally into existing workflows, unlike some competitors who require more disruptive changes.