Full-Time

Growth Marketing Manager

Posted on 7/22/2024

SmartBear

SmartBear

501-1,000 employees

Tools for web and API testing

No salary listed

Mid, Senior

Cambridge, MA, USA

Candidate must be local to Somerville MA.

Category
Growth Marketing
Growth & Marketing
Required Skills
Sales
Lead Generation
Google AdWords
Marketing
Data Analysis
Requirements
  • 4+ years of experience planning and executing multi-channel lead generation programs for a B2B product
  • Ability to review marketing analytics (traffic, leads, conversions), report results to the business, and come up with data-driven action items, based on the results
  • Experience in using (or exposure to) contact management systems, CRM, marketing automation platforms, and/or marketing databases
  • Experience creating and implementing proven successful demand creation, lead nurturing and pipeline acceleration programs
  • Demonstrated ability to multi-task and manage expectations in a fast-paced environment
  • Creative, passionate marketer with desire to innovate and transform marketing practices and strategy
  • High attention to detail and focus on quality output necessary
  • Self-starter with proven ability to deliver results
  • Candidate must be local to Somerville MA
Responsibilities
  • Define, build, and execute demand generation strategies and campaigns focused on driving highly-qualified leads to sales
  • Coordinate with sales team to optimize lead volume and quality with the goal of generating high-value opportunities
  • Find new channels for promoting SmartBear products through organic and paid marketing tactics
  • Build and optimize nurture programs for prospect, leads, and trial users
  • Develop content marketing strategy and work with internal and external writers to build out a library of compelling resources to grow inbound leads and build market awareness
  • Partner with ABX team to drive demand in key accounts and with product team and other marketers on PLG efforts.
  • Track marketing budget for product(s) and measure ROI of marketing spend
  • Work with digital marketing team to define advertising strategy through Google AdWords, LinkedIn, Twitter, and other developer-focused ad platforms
  • Work with digital team to conduct A/B tests around increasing the efficiency and effectiveness of all marketing channels and then inform sales and product teams on the key learnings of each of these tests

SmartBear provides a suite of tools for web and API testing, performance monitoring, and test management, aimed at improving the quality and performance of software applications. Their products help developers and testers ensure that applications are reliable, secure, and perform well. SmartBear's tools support various testing types, including functional testing and continuous testing, and integrate with popular development environments like Jira and CI/CD pipelines. Unlike many competitors, SmartBear focuses on a comprehensive approach that caters to modern development practices such as Agile and DevOps, making it easier for teams to deliver high-quality software efficiently. The company's goal is to be a trusted partner in the software development community, helping over 6 million users and 22,000 companies worldwide achieve their software quality objectives.

Company Size

501-1,000

Company Stage

Growth Equity (Venture Capital)

Total Funding

$22.1M

Headquarters

Somerville, Massachusetts

Founded

2003

Simplify Jobs

Simplify's Take

What believers are saying

  • SmartBear's Zephyr platform enhances test management for continuous integration and delivery.
  • The rise of microservices architecture increases demand for SmartBear's API testing solutions.
  • SmartBear's expansion in the APAC region strengthens its global market presence.

What critics are saying

  • Emerging low-cost software testing tools could impact SmartBear's market share.
  • Rapid AI advancements may require SmartBear to invest heavily in R&D.
  • Open-source testing tools gaining popularity pose a threat to SmartBear's proprietary solutions.

What makes SmartBear unique

  • SmartBear offers a comprehensive suite of tools for web and API testing.
  • The company integrates seamlessly with popular development environments like Jira and CI/CD pipelines.
  • SmartBear supports modern development practices like Agile and DevOps for efficient software delivery.

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Benefits

Flexible Work Hours

Paid Vacation

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

8%

1 year growth

8%

2 year growth

8%
SmartBear
Apr 3rd, 2025
SmartBear Launches Unified Zephyr Platform at Atlassian Team '25

SmartBear launches unified Zephyr platform at Atlassian Team '25.

SmartBear
Mar 31st, 2025
itag Customer Success Forum in Galway Hosted by SmartBear

SmartBear also shortlisted in multiple categories in 2025 itag Excellence Awards, including Enterprise of the Year

Business News Week
Mar 25th, 2025
SmartBear Announced as Finalist for Atlassian Partner of the Year 2024 - 2025 World Class Software Development Apps

SOMERVILLE, Mass. - Mar. 25, 2025 - SmartBear, a leading provider of software quality and visibility solutions, has been named a finalist for the Atlassian Partner of the Year 2024 - 2025 in the World Class Software Development Apps category.

Silicon Canals
Mar 10th, 2025
Smartbear Wins 2 Stevie(R) Awards In 2025 Stevie Awards For Sales & Customer Service

SmartBear Customer Care team and Solutions Architect Joe Joyce earn global honors for customer service and supportSOMERVILLE, Mass. & GALWAY, Ireland–(BUSINESS WIRE)–#AI—SmartBear, a leading provider of software quality and visibility solutions, is the winner of two Stevie Awards in the 19th annual Stevie Awards for Sales & Customer Service. Based in Galway, Ireland, Joe Joyce, Solutions Architect, earned a Gold Award for Sales Engineer of the Year. The SmartBear Customer Care team earned a Bronze Award for Customer Service Department of the Year. More than 2,100 nominations from organizations of all sizes and in virtually every industry, in 45 nations and territories, were considered in this year’s competition.“The outstanding scores awarded to this year’s Stevie winners reflect the exceptional levels of achievement they demonstrate,” Stevie Awards President Maggie Miller stated. “We proudly join the judges and the entire Stevie Awards community in congratulating and celebrating the winners on their accomplishments.”Joe Joyce has been an integral part of SmartBear’s success over the past six years

The Industrial
Mar 10th, 2025
SmartBear Wins 2 Stevie(R) Awards in 2025 Stevie Awards for Sales & Customer Service

The SmartBear Customer Care team earned a Bronze Award for Customer Service Department of the Year.

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