Full-Time
Posted on 2/3/2026
Retail intelligence and e-commerce advertising platform
$135k - $200k/yr
Seattle, WA, USA
In Person
Stackline provides a software platform that helps brands manage their retail performance by aggregating market data and shopper insights. The platform works by allowing users to track competitor activity, automate advertising on sites like Amazon and Walmart, and manage customer reviews and loyalty programs from a single dashboard. Unlike competitors that focus on isolated tools, Stackline combines market intelligence with direct advertising execution to show brands exactly how their marketing spend impacts their market share. The company’s goal is to give brands total visibility into the retail ecosystem so they can predict shopper behavior and increase customer lifetime value.
Company Size
201-500
Company Stage
Series B
Total Funding
$180M
Headquarters
Seattle, Washington
Founded
2014
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Competitive Salaries
Insurance
Catered Lunches
Paid Parental Leave
Snack Stocked Kitchen
Fun Downtown Location
Stock Options
Vacation and Flex Time
Summer Fridays
401K Retirement Plan
The VP Finance who stopped building spreadsheets for investors. Meet today's guest: Stackline Labs Apr 4, 2026 The business... David Okonkwo joined Stackline Labs as VP Finance when the company was at $4M ARR and growing fast. Stackline builds developer tooling for API infrastructure - $8M ARR now, 65 employees, Series A closed eight months ago with two tier-one VCs on the cap table who expect monthly reporting with zero tolerance for lateness or inaccuracy. The product is usage-based. Every customer pays based on API calls, data throughput, and active seats - a billing model that is enormously flexible for customers and enormously painful for finance. Sales Tools: Hubspot Enterprise Accounting: Netsuite Analytics: Baremetrics / Looker Team Size: 65 "I was the single point of failure for a billing model that invoiced $700K a month. That is not a finance function. That is a risk." The problem. Usage-based billing sounds simple. Customers pay for what they use. In practice it means David's finance team was pulling usage data from Snowflake every month, running it through a calculation model in spreadsheets, cross-referencing against contract terms in HubSpot, checking against what Metronome had already invoiced, reconciling the difference in NetSuite, and then - only then - generating the investor reporting pack. Six days. Every month. For a Series A company whose investors expected reporting on the 5th. The calculation model had grown organically as the product added new pricing tiers. Three people understood it. One of them had given notice. The month David realised he was the last person who fully understood how the model worked was the month he decided something had to change. Investor reporting was always six days late. Billing disputes from customers who questioned their usage calculations were taking two weeks to resolve. And every month the spreadsheet got slightly more complicated and slightly more fragile. What Carapace did... Carapace connected HubSpot, NetSuite, Stripe, Metronome, and Snowflake and rebuilt the entire usage-based billing and reporting layer automatically. Usage data flows from Snowflake into Carapace continuously. Every customer's consumption is calculated against their contract terms in HubSpot - automatically, in real time. Metronome invoices are cross-referenced against the calculation. Discrepancies are flagged before invoices go out. NetSuite is updated automatically when invoices are issued and when payments clear. Investor reporting is generated automatically on the 1st of every month. MRR, ARR, net revenue retention, churn, expansion - all pulled from the connected sources, calculated against Stackline's defined metrics, and delivered to David and the board simultaneously. No manual assembly. No waiting. Billing disputes went from two weeks to same-day - because every calculation is now documented and traceable back to the source data. Streamft were a Series A company sending investor reports six days late because one person understood its billing model. Carapace automated the entire thing. Reporting is same-day now. I actually sleep on the 1st of the month. Same day delivery. Investor reporting went from six days late to same-day delivery. Usage-based billing is fully automated across 400+ customers. David is no longer the single point of failure for a $700K monthly billing operation. Most coverage tells you what happened. Fintech Takes is the free newsletter that tells you why it matters. Each week, I break down the trends, deals, and regulatory shifts shaping the industry - minus the spin. Clear analysis, smart context, and a little humor so you actually enjoy reading it. Subscribe free.
Seattle-based Stackline, which provides retail intelligence and data-driven commerce solutions, has partnered with data management company Redslim to offer global CPG and CHC brands with 'a high fidelity, 360-degree view of category performance'.
The partnership brings omnichannel intelligence to CPG brands with unmatched market visibility, product insights, and growth optimization.CHICAGO, Feb. 25, 2025 /PRNewswire/ -- SPINS, the leading provider of data and intelligence for the natural products industry, has announced a strategic partnership with Stackline, the leading retail intelligence and commerce technology platform. The collaboration will equip brands with an integrated view of online and in-store market measurement, delivering a more comprehensive view of product (and attribute) performance, driving smarter decisions and strategic growth in today's dynamic marketplace.Over the past five years, grocery shopping has rapidly become an omnichannel activity; shoppers increasingly purchase both online and in-store for a variety of categories. This behavior has raised the bar for measuring performance and assessing opportunity - and has made a consolidated view both increasingly complex, and increasingly mandatory. Brands selling across multiple channels often face critical blind spots—particularly on platforms like Amazon—where competitive benchmarking, product hierarchy, and attribution data are frequently fragmented, inconsistent, or incomplete.The SPINS-Stackline partnership is designed to eliminate these gaps, providing brands with a unified, omnichannel perspective to confidently navigate the changing retail landscape."For many brands ecommerce is an increasingly essential channel, but it comes with numerous complexities," said Jay Margolis, CEO of SPINS. "SPINS has long been a leader in market intelligence, and our partnership with Stackline strengthens our commitment to provide the most comprehensive, actionable insights to brands about their portfolio
Harvest Group partners with Stackline to launch advanced Amazon analytics capabilities.
SEATTLE-(BUSINESS WIRE)-In partnership with Amazon, Stackline, the leading AI-enabled retail intelligence and activation platform, has launched a leading-edge Multi-Retailer Attribution solution.