Paid Media Manager @ New Western Acquisitions

About New Western

New Western is on a mission to ease the affordable housing shortage by reviving distressed homes across the country. In the meantime it has become one of the largest and fastest-growing real estate investment marketplaces in the nation, and buys a home every 13 minutes. Recognized as a Glassdoor Best Place to Work, you’ll have a chance to make a real and visible impact — you’d be joining a lean, nimble, close-knit team of professionals where your contributions can make a difference from day one, and have some fun along the way.

Summary

As the Manager of Paid Media, you will be responsible for overseeing day-to-day management of paid advertising campaigns for all New Western’s suite of brands (newwestern.com, homego.com, shermanbridge.com). Working closely with the Director of Performance Marketing, the Paid Media Manager will define the paid media strategy and work across internal teams and external vendors to execute, ensuring campaigns are profitable and meeting defined KPIs. This role will be responsible for deploying campaigns through a myriad of demand generation and brand awareness channels, including but not limited to direct mail, paid search, display, social, CTV, job boards and podcasts. This role is integral to the growth and success of the marketing team and company. The right individual for this role will have the perfect blend of creativity and analytical skills, a growth marketer at heart.

This is a unique opportunity to get in on the ground floor of a high growth business that has been in stealth mode and now has the desire and means to scale nationally and build a household name. This is a career changing opportunity for the right person.

You’ll spend your early days understanding the New Western business and current demand generation marketing channels, making recommendations for optimizations and further crafting different strategies that fit the needs of the business. You will be empowered to focus on execution rather than putting presentations together. We are building the best team in real estate investment, will you be one of our team leaders?

We are headquartered in Dallas, Texas. We’d prefer that you be based in Dallas, however it can be a fully remote role for the right individual.

As Our Manager of Paid Media, You Will:

Develop and drive paid media strategy across all New Western brands.
Collaborate with internal and external teams to execute upon paid media strategy.
Campaign manage all paid activity through several ad platforms. Ensuring profitability and meeting defined business KPIs.
Own paid media performance trends, insights, reporting, and budget management.
Monitor, analyze, report, and optimize performance of marketing campaigns. Determine insights and go-forward plans.
Analyze performance data in intuitive ways that go beyond surface level reporting.
Support the Direct Mail program, ensuring proper setup, tracking, and execution of continuous mail drops.
Conduct rigorous experiments and A/B tests to improve effectiveness and efficiency.
Articulate strategies and performance to leadership and internal partners in a way that is easily understood.
Support the Talent Acquisition team through management of paid media channels on the recruitment side, building strategies and campaigns to meet internal recruitment KPIs and help drive growth for the real estate operation.
Collaborate with the overall marketing team (partnerships, SEO, operations, PR, social) to facilitate learning and determine growth opportunities.
Stay on top of industry trends and methodologies, leveraging new capabilities as applicable to the business.

We are Looking For a Teammate that Has:

Bachelor’s degree in business, marketing, or a quantitative discipline.
3+ years demonstrated experience developing paid media strategies and managing successful campaigns. Recruitment marketing experience is a plus.
2+ years proven experience driving growth and efficiency via paid marketing programs
Possesses intellectual curiosity and drive to continue to push the boundaries of performance.
Deep knowledge and mastery of search engine marketing, display, social, CTV, native marketing and direct mail. Familiarity with Google Ads, Meta Ads, TikTok, etc…
Exceptional quantitative and data analysis skills. Experience with Microsoft Excel, Google Sheets, SQL or other data analytics tools preferred.
Ideal blend of right and left brain with enough detail to understand and articulate the story told by data, yet creative enough to develop landing page and advertising concepts.
Effective communication and presentation skills.
Solid attention to detail, collaborative, can multi-task and adapt quickly in a fast-paced environment.
Incredibly organized and can orchestrate internal and external resources effectively to complete projects timely.

We Offer The Following Benefits & Perks:

No Cost Insurance - You’re Covered with company paid medical, dental and mental health + options for vision, disability and more!
401K Plan - Save for retirement with up to a 3.5% company match.
Flexible PTO policy - Be at your best by taking the time you need, when you need.

As Our Manager of Paid Media, You Will:

We are Looking For a Teammate that Has:

We Offer The Following Benefits & Perks:

6 month growth

1 year growth

2 year growth