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Full-Time

Product Marketing Manager

HR

Confirmed live in the last 24 hours

Pigment

Pigment

201-500 employees

SaaS platform for financial reporting and forecasting

Enterprise Software
Fintech

Mid, Senior

London, UK

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • You have experience as a Product Marketer selling into HR or Finance teams, Enterprise SaaS experience is a plus
  • You have a native level of English proficiency and, while not a copywriter, are comfortable developing visually-compelling written communications for different audiences (internal and external)
  • You have strong interpersonal skills and excellent verbal communication which you adapt based on your audience - you are able to build credibility with stakeholders and execs
  • You have an analytical mind and are comfortable using numbers to tell a story, provide recommendations and show results
  • You are comfortable with ambiguity and change, able to adapt to changing business priorities
  • You are scrappy and able to produce results with imperfect information and limited resources
Responsibilities
  • Ensure Product and go-to-market teams have a clear understanding of Pigment’s positioning when selling to HR teams, by evolving our messaging, content, and sales collateral
  • Influence marketing campaigns, working with our marketing and GTM teams to recommend tactics and channels to prioritise, ensuring they resonate with finance teams
  • Partner with Product during the development of key functionality and new feature releases and through to its launch, being the voice of the customer with our product teams, and the voice of Pigment in the market
  • Successfully help bring new features to market, working with Marketing to promote and position new features, owning the creation of sales collateral and provide pricing and packaging recommendations
  • Create product marketing collateral (including data sheets, presentations, and one-pagers) to articulate the value of Pigment at different stages of the sales and renewals cycle, to maximize adoption of Pigment and open up-sell/cross-sell opportunities
  • Partner with enablement to understand product content needs from field teams, developing top priorities and ensuring this content is adopted and valued
  • Collaborate to quantify the value perceived by customers and guide in the creation of case studies which capture this and help prospect conversion and customer expansion & renewals
  • Participate in select pre-sales and client success strategic initiatives (e.g. Customer Advisory Board, roadmap presentations, etc.)
  • Provide guidance on market opportunities, identifying areas for Pigment to grow, based on the market opportunity and our ability to satisfy unmet needs

Pigment offers a financial planning and analysis platform that simplifies complex financial reporting and forecasting for businesses of all sizes. The platform operates on a software-as-a-service (SaaS) model, where clients subscribe and pay a recurring fee. Pigment's key features include connectivity, processing power, and collaboration tools, all presented in a user-friendly interface. This allows businesses to create detailed financial models covering aspects like human resources, revenue, expenses, and cash flow, which traditional spreadsheets often cannot handle effectively. By automating these processes, Pigment enables companies to save time and focus on analyzing their financial data. The goal of Pigment is to provide advanced financial solutions that enhance the decision-making capabilities of its clients.

Company Stage

Series D

Total Funding

$404.2M

Headquarters

Paris, France

Founded

2019

Growth & Insights
Headcount

6 month growth

22%

1 year growth

59%

2 year growth

164%
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Simplify's Take

What believers are saying

  • Pigment's recent $145 million Series D funding round indicates strong investor confidence and potential for rapid growth.
  • Strategic partnerships with industry leaders like Deloitte and Webhelp enhance Pigment's credibility and market reach.
  • The launch of Pigment AI demonstrates the company's commitment to innovation and providing smarter business insights.

What critics are saying

  • The competitive landscape of financial planning tools is intense, with established players like Excel and emerging startups vying for market share.
  • Rapid expansion, such as opening new offices in Canada, could strain resources and affect service quality.

What makes Pigment unique

  • Pigment's user-friendly interface and design make it more accessible compared to traditional financial planning tools like Excel.
  • The platform's ability to create detailed financial models with high granularity sets it apart from competitors relying on traditional spreadsheets.
  • Pigment's SaaS model ensures continuous updates and improvements, providing clients with the latest features and security measures.