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Internship

Intern – Demand Generation

Posted on 7/23/2024

Workato

Workato

501-1,000 employees

Cloud-based automation and integration platform

Data & Analytics
Consulting
Enterprise Software
AI & Machine Learning

Compensation Overview

$19Hourly

Mountain View, CA, USA

Category
General Marketing
Growth & Marketing
Required Skills
Sales
Management
Salesforce
Marketing
Requirements
  • A Bachelor’s degree or currently pursuing a Bachelor’s degree in Marketing, Business, Information Systems or relevant experience
  • Excellent copywriting and presentation skills
  • Familiar with marketing automation and CRM systems, preferably Marketo and Salesforce, Demandbase
  • Strong attention to detail, project management, and time management skills
  • Able to work independently with exceptional attention to detail and follow-through
  • Excellent interpersonal skills, high energy, and enthusiasm, team-oriented, strong cross-group collaborator
Responsibilities
  • Supporting the Director of Demand Generation with ad hoc acquisition and nurture programs and tactics
  • Creating email newsletters, nurture, and Outreach content
  • Supporting advertising and integrated campaign management
  • Supporting event execution, ranging from driving registrations to event logistics to making sure that leads are being followed up on
  • Collaborating with cross-functional teams (Product Marketing, Design, Sales) to launch campaigns that drive measurable pipeline results and increase engagement
  • Maintaining marketing systems such as Demandbase, Marketo
  • Curating creative and effective messaging, landing pages, and marketing collaterals that support campaign creation
  • Defining key metrics, evaluating performance, and converting them into actionable improvements

Workato provides a cloud-based platform for automating and integrating business processes using artificial intelligence. The platform helps organizations improve efficiency by unifying integration and automation, which reduces the complexity of using multiple tools and enhances productivity. Workato's features include automated ticket escalation, threat detection, compliance management, and support for remote work, all designed to streamline operations. A key aspect of Workato is its AI@Work feature, which allows users to create intelligent systems that simplify the building of integrations and automations, making technology accessible to a broader audience. The company operates on a subscription model, ensuring a consistent revenue stream while allowing for scalability. Workato's goal is to lower operational costs and accelerate business transformation by providing a flexible platform that adapts to changing business needs.

Company Stage

Series E

Total Funding

$421.2M

Headquarters

Mountain View, California

Founded

2013

Growth & Insights
Headcount

6 month growth

8%

1 year growth

12%

2 year growth

5%
Simplify Jobs

Simplify's Take

What believers are saying

  • Workato's inclusion in prestigious lists like the Redpoint InfraRed 100 and the Forbes Cloud 100 underscores its industry leadership and growth potential.
  • The company's strong partner ecosystem and global strategic collaborations, such as with AWS, offer extensive networking and growth opportunities.
  • Workato's consistent recognition as a Great Place to Work highlights its commitment to employee satisfaction and a positive workplace culture.

What critics are saying

  • The rapidly evolving market of business process automation could lead to increased competition, challenging Workato to continuously innovate.
  • Dependence on strategic partnerships, like the one with AWS, may pose risks if these relationships change or dissolve.

What makes Workato unique

  • Workato's AI@Work feature uniquely democratizes technology by enabling both technical and non-technical users to build integrations and automations, setting it apart from competitors.
  • The platform's low-code/no-code approach combined with AI-driven automation offers unparalleled speed and flexibility in business process integration.
  • Workato's strategic collaboration with AWS enhances its global reach and interoperability, providing a significant competitive edge.

Benefits

Flexible working arrangements

EAP

Health insurance

Stock options

Professional development

PTO

Company events & recreation time

INACTIVE