Full-Time
Head of Customer Marketing
Updated on 12/2/2024
Superside
501-1,000 employees
On-demand design services for businesses
Senior
Remote in Canada
- 8+ years of experience in B2B customer marketing, growth, or lifecycle marketing roles
- Proven success in developing customer growth strategies in a subscription-based business model
- Analytical and data-driven, with the ability to balance instincts and creativity to solve challenges
- Comfortable with ambiguity and highly adaptable in a fast-paced environment
- A hands-on, self-starter mentality, with experience creating scalable processes in a growing company
- Self-motivated and proactive, always seeking out ways to enhance reach and efficiency
- Excellent communication skills (verbal and written), with experience presenting and discussing ideas in large groups
- Gain a deep understanding of the entire customer journey, from engagement and onboarding to renewal and expansion
- Lead and execute customer marketing campaigns (email, events, in-product communications), continuously assessing program performance and effectiveness
- Collaborate with content, services, and customer success teams to create campaigns that drive retention and expansion
- Partner with the product team to experiment with in-product user experiences that drive retention, growth, and expansion (e.g., in-app prompts, notifications, etc.)
- Serve as a customer champion, celebrating customer wins and advocating for their success both internally and externally
- Bring creative ideas to the table to help meet revenue goals and uncover new opportunities for growth
- Own, optimize, and scale Superside’s customer advocacy program
Superside provides on-demand design services tailored for businesses, focusing on graphic design, illustration, motion design, and branding. It primarily caters to marketing, creative, and product design teams within medium to large enterprises that require high-quality design work but may not have the resources for a full-time in-house team. Superside operates on a subscription-based model, where clients pay a monthly fee to access a dedicated team of designers, allowing them to choose plans based on their specific needs and budget. This model not only offers predictable costs but also ensures a steady revenue stream for the company. Superside stands out from competitors by emphasizing high reliability, boasting a 99.99% uptime, which assures clients of uninterrupted service. The goal of Superside is to provide an efficient and dependable design solution for businesses, enabling them to manage their creative needs without the overhead of maintaining an in-house team.
Company Stage
Series A
Total Funding
$34.2M
Headquarters
Wilmington, Delaware
Founded
2015
6 month growth
↑ 2%1 year growth
↑ 11%2 year growth
↑ 10%
Simplify's Take
What believers are saying
- Growing demand for remote design services aligns with Superside's remote-first approach.
- Partnerships like ADPList expand Superside's influence in the global design community.
- Product-led growth strategies in SaaS can be leveraged for scalable design solutions.
What critics are saying
- Increased competition from AI-driven design tools threatens Superside's market share.
- Freelance platforms offering lower-cost services may attract price-sensitive clients.
What makes Superside unique
- Superside offers a subscription model for predictable budgeting in design services.
- The company maintains a 99.99% uptime, ensuring high reliability for clients.
- Superside's AI-powered Superads tool provides unique creative insights for performance marketers.
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