Full-Time
Head of Customer Marketing
Confirmed live in the last 24 hours
Superside
501-1,000 employees
On-demand design services for businesses
Senior
Remote in Canada
- 8+ years of experience in B2B customer marketing, growth, or lifecycle marketing roles
- Proven success in developing customer growth strategies in a subscription-based business model
- Analytical and data-driven, with the ability to balance instincts and creativity to solve challenges
- Comfortable with ambiguity and highly adaptable in a fast-paced environment
- A hands-on, self-starter mentality, with experience creating scalable processes in a growing company
- Self-motivated and proactive, always seeking out ways to enhance reach and efficiency
- Excellent communication skills (verbal and written), with experience presenting and discussing ideas in large groups
- Gain a deep understanding of the entire customer journey, from engagement and onboarding to renewal and expansion
- Lead and execute customer marketing campaigns (email, events, in-product communications), continuously assessing program performance and effectiveness
- Collaborate with content, services, and customer success teams to create campaigns that drive retention and expansion
- Partner with the product team to experiment with in-product user experiences that drive retention, growth, and expansion (e.g., in-app prompts, notifications, etc.)
- Serve as a customer champion, celebrating customer wins and advocating for their success both internally and externally
- Bring creative ideas to the table to help meet revenue goals and uncover new opportunities for growth
- Own, optimize, and scale Superside’s customer advocacy program
Superside provides on-demand design services tailored for businesses, focusing on graphic design, illustration, motion design, and branding. It primarily caters to marketing, creative, and product design teams within medium to large enterprises that require high-quality design work but may not have the resources for a full-time in-house team. Superside operates on a subscription model, where clients pay a monthly fee to access a dedicated team of designers, allowing them to choose plans based on their specific needs and budget. This model not only offers predictable costs but also ensures a steady revenue stream for the company. Superside stands out from competitors by emphasizing high reliability, boasting a 99.99% uptime, which assures clients of uninterrupted service. The goal of Superside is to provide an efficient and dependable design solution for businesses, enabling them to manage their creative needs effectively without the overhead of maintaining an in-house team.
Company Stage
Series A
Total Funding
$34.2M
Headquarters
Wilmington, Delaware
Founded
2015
6 month growth
↑ 2%1 year growth
↑ 12%2 year growth
↑ 9%
Simplify's Take
What believers are saying
- Superside's recent $30 million Series A funding round from Prosus Ventures provides substantial capital for expansion and innovation.
- The launch of Airstart, Superside's design academy, demonstrates the company's commitment to nurturing talent and maintaining a high standard of design quality.
- Recognition in the Remote Excellence Awards highlights Superside's effective remote work culture, which can attract top-tier talent and clients.
What critics are saying
- The competitive landscape of on-demand design services is crowded, requiring Superside to continuously innovate to maintain its market position.
- Reliance on a subscription model may limit flexibility for clients who prefer project-based pricing, potentially reducing the customer base.
What makes Superside unique
- Superside's subscription-based model offers predictable costs and dedicated design teams, unlike traditional freelance marketplaces that often have variable pricing and availability.
- The company maintains a high reliability with a 99.99% uptime, ensuring clients can depend on their services without interruption, which is a significant advantage over competitors with less reliable service.
- Superside's focus on medium to large enterprises with significant marketing and creative needs sets it apart from smaller-scale design service providers.
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