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Full-Time

Head of Marketing

Posted on 6/27/2024

Adaptive

Adaptive

11-50 employees

AI-driven finance automation for builders

AI & Machine Learning
Real Estate

Senior, Expert

New York, NY, USA

Category
Brand & Creative Marketing
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Market Research
Sales
Marketing
Requirements
  • At least 5 years of B2B product marketing experience
  • Strong written, verbal, and presentation skills
  • Persuasive and actionable storytelling
  • Excellent project management abilities
  • Fluency with qualitative and quantitative insights
  • Passion for many hats
  • Proven builder
Responsibilities
  • Extend and evolve Adaptive positioning and messaging
  • Rigorously test messaging and channels
  • Partner cross-functionally to keep sales, product, CX, and marketing aligned
  • Run launches and campaigns
  • Produce case studies, testimonials, web content, social media, and other collateral
  • Conduct audience, competitor, and market research
  • Set up metrics to understand the funnel
  • Partner with sales to share visibility of the user journey

Adaptive specializes in finance automation solutions tailored for builders and remodelers. This company integrates cutting-edge technologies like artificial intelligence and automated receipt capture with popular accounting software, such as QuickBooks. Its focus on streamlining complex financial transactions and processes such as bookkeeping, budgeting, and bill payment makes it a standout place to work for individuals eager to engage with advanced tech and improve finance management practices in the construction industry.

Company Stage

Series A

Total Funding

$23.5M

Headquarters

New York, New York

Founded

2022

Growth & Insights
Headcount

6 month growth

21%

1 year growth

27%

2 year growth

109%

Benefits

Equity compensation

401k match