Senior Campaign & Digital Merchandising Manager

The Campaign & Digital Merchandising Manager is a diverse and exciting role, that influences various teams to implement integrated marketing activations globally. This role is responsible for end-to-end campaign management and merchandising implementation across web and app for Skyscanner, in a small but mighty Campaign and Merchandising team.

This role requires a mix of e-commerce knowledge, digital marketing expertise, and data-driven decision-making to ensure the campaign and merchandising activations align with overall strategy and business goals.

Campaign management 

• Implement and coordinate end-to-end campaign activities based on strategies developed by the Campaign Strategist and the Country/Region Marketing leads 
• Create roadmap to represent phasing of agreed activities with the marketing teams and establish the campaign roadmap execution from planning through analysis 
• Establish and manage milestones and timelines for on-time delivery, as well as identify and proactively mitigate risks and roadblocks for efficiency
• Collate and consolidate overview of measurements, results and optimisations of active campaigns, as well as suggesting improvements and solutions for future campaigns.
• Overall overview and reporting of impact on business KPI’s to drive improvement

Digital Merchandising messaging

• Responsible for the online first impression of our site and optimising the digital storefront to improve customer experience and trust, ensuring that the right services and products are featured to the right audience.
• Implement and coordinate merchandising placements on site as well as app, based on strategies developed by the Campaign Strategist and the Country/Region Marketing leads 
• Oversee roadmap to represent agreed activities with the marketing teams, and implement phases and optimisation accordingly
• Establish and manage milestones and timelines for on-time delivery and visibility across teams.
• Collate and consolidate overview of measurements, results and optimisations of running digital merchandising, as well as suggesting improvements and solutions for future placements.
• Help develop overall governance of Marketing merchandising opportunities and execution to develop overview of best practice merchandising playbook, based on measurement and results.

Cross-Functional communication and stakeholder management

• Communicate campaign progress and/or merchandising progress, results and needs proactively in key forums
• Influence stakeholders at all levels to gain input, alignment and buy-in 
• Serve as primary contact for campaign activations and/or merchandising opportunities and overview  
• Collaborate with marketing, product and commercial for integration with business goals 

Localisation

• Together with the Geo Growth team, responsible for defining and refining global to local messaging across campaigns, as well as onsite placements, to execute the local strategies.
• Optimise campaign and merchandising messaging locally towards seasonal and culturally appropriate moments, focusing on local needs and drive resonance

Tools and Processes 

• Implement optimal systems and tools for transparency and tracking where applicable
• Define gaps and opportunities of current tool system to improve on.
• Partner with ProdEng to build out and deliver innovation roadmap to enhance capabilities for the merchandising placements

What skills do you need?