Head of Marketing Operations

Salary Range: 117000 to 150000 (Currency: USD) (Pay period: per-year-salary)

Duties/Responsibilities:

• Marketing Technology Strategy: Develop and execute a comprehensive marketing technology strategy to support the company's goals and objectives for marketing, sales, and service. Ensure that our end-to-end processes, which include both direct to consumer sales and B2B sales, are instrumented so that we can analyze and optimize our business effectiveness. 
• Website Management: Oversee the development, maintenance, and optimization of our website to enhance user experience, SEO, and overall web performance.
• Marketing and Service Automation Administration: Manage our marketing and service automation platform, ensuring effective lead capture, lead management, email marketing, service request processes, and customer relationship management.
• Integration and Automation: Implement, integrate, and maintain various marketing tools and systems to streamline marketing processes and data flow.
• Reporting and Data Analysis: Analyze marketing and sales data to identify insights and trends, providing actionable recommendations to enhance campaign and sales performance. Develop and execute reports that can be used by executive, marketing, and sales management to improve business performance. 
• Marketing Strategy: Collaborate with cross-functional teams to ensure alignment on marketing initiatives and goals.
• Team Leadership: Build and lead a team of marketing operations professionals, guiding them in executing marketing technology initiatives.
• Vendor Management: Oversee relationships with external technology vendors and agencies, ensuring alignment with business goals.
• Budget Management: Manage the marketing technology budget effectively and report on expenditures and ROI.
• Compliance and Security: Ensure that marketing technology operations are compliant with relevant regulations and maintain data security and privacy standards.
• Training and Development: Provide training and resources to the marketing team to maximize their use of marketing technology tools.

Required Skills/Abilities:

• Proven experience building, maintaining, and improving the marketing technology stack for a SaaS business.
• Strong understanding of the technology needed to operate an efficient SaaS business with a direct-to-consumer sales model.
• Experience managing ecommerce websites. 
• Proficiency in a wide variety of digital marketing tools and platforms, including social media management, email marketing, SMS marketing, content marketing, ecommerce CRMs, and analytic tools. Experience with Facebook, Instagram, X/Twitter, Hootsuite, Sprout Social, HubSpot, Salesforce, and Google Analytics is a plus.
• Strong analytical skills to interpret data, report on marketing performance metrics, and generate insights for optimizing campaigns and strategies.
• Strong leadership skills, with the ability to lead and mentor a team of marketing specialists.
• Ability to work independently and as part of a team.

Education and Experience:

• Bachelor's degree in Marketing, Digital Media, Website/Graphic Design, Communications, or related field. 
• At least 3-5 years or relevant experience, with at least 1 year in a leadership role.