Ad Operations Specialist

About the Role

We are seeking a highly motivated and detail-oriented Ad Operations Specialist to join our growing team. In this role, you will play a crucial part in ensuring the smooth and efficient operation of our advertising platform. You will be responsible for a wide range of tasks, including advertiser verification, ad quality control, user feedback monitoring, fraud prevention, and technical support.

Responsibilities

Advertiser Verification:

• Review advertiser applications and verify their business information using internal tools and third-party databases.
• Communicate with advertisers to gather additional information or clarify discrepancies.
• Make informed decisions on advertiser approvals based on platform policies and risk assessment.

Ad Quality Control:

• Review user feedback and monitor ad performance to identify and address any policy violations or content that negatively impacts user experience.
• Proactively identify and stop fraudulent advertisers and campaigns.
• Communicate with advertisers to resolve issues and provide guidance on ad quality and compliance.

User Feedback and Ad Review:

• Monitor user feedback channels to identify and address concerns related to ad content or experience.
• Participate in the ad review process, ensuring that all ads meet platform policies and quality standards.
• Escalate critical issues to relevant teams and provide timely updates to users and advertisers.

Fraud Prevention:

• Implement and maintain fraud detection mechanisms to identify and prevent malicious activities.
• Analyze campaign data and user behavior patterns to identify suspicious activity.
• Collaborate with internal teams to develop and improve fraud prevention strategies.

Requirements

• Bachelor’s degree in a related field or equivalent practical experience.
• 2+ years of experience in ad operations, digital marketing, or a related role.
• Strong understanding of online advertising ecosystems and technologies.
• Familiarity with ad serving platforms, tracking tools, and measurement methodologies.
• Excellent analytical and problem-solving skills.
• Meticulous attention to detail and ability to manage multiple tasks efficiently.
• Strong communication and interpersonal skills, with the ability to build relationships with advertisers and internal stakeholders.
• Proactive and results-oriented approach with a strong work ethic.

Bonus Points

• Experience with SQL or other data analysis tools.
• Familiarity with fraud detection and prevention techniques.
• Knowledge of privacy regulations and industry best practices.

Benefits

We offer competitive benefits package:

• Health, dental, and vision care for you and your family
• Top-tier 401(K) plan with company matching
• Paid time off and paid holidays
• Paid parental leave
• FSA and commuter benefits programs
• Team activity budget