Full-Time

Senior Marketing Operations Manager

Cognex

Cognex

1,001-5,000 employees

Provides machine vision systems and OCR

Compensation Overview

$120k - $220k/yr

+ Annual Bonus + Sales Incentive Plan

Framingham, MA, USA

Hybrid

Three days on-site per week.

Category
Growth & Marketing (2)
,
Required Skills
Salesforce
Data Analysis
Requirements
  • Bachelor’s degree in Marketing, Business, Information Technology, or a related field, or equivalent work experience.
  • 8+ years of experience in a highly technical marketing operations or marketing analyst role, as part of a B2B organization.
  • Admin experience with Marketing Automation platforms required, preferably Salesforce’s Account Engagement (Pardot), including experience with marketing automation workflows and best practices.
  • Hands-on experience using AI for B2B Marketing use cases, creating native workflows or using purpose-built workflow tools, and building agents within CRM or marketing platforms.
  • Strong analytical skills for data interpretation, analysis, and insights. Ability to create and provide recommendations and next steps based on analysis.
  • Ability to manage complex, cross-functional projects in a B2B environment with a wide range of stakeholders.
  • Effective communication and collaboration skills for working with international and cross-functional teams.
Responsibilities
  • Develop and execute a strategy to leverage AI for experimentation, innovation, efficiency, automation, and performance within the Marketing function.
  • Develop a repeatable approach to identify AI tools and/or AI capabilities that can automate tasks such as lead scoring, data cleansing, data enrichment, data segmentation and analysis, and campaign personalization and optimization. Test tools and capabilities and present findings along with recommendations to stakeholders.
  • Develop new use cases to infuse AI prompts and workflows into our daily processes to enable the Marketing team to be more efficient. Train Marketers on to use new tools or capabilities within existing tools.
  • Research new use cases and tools to expand and/or enrich our tech stack and processes. Stay on top of industry trends and surface ideas to keep up with global best practices.
  • Manage, analyze and optimize the MarTech stack, including Salesforce Account Engagement (Pardot), Knak, ZoomInfo, Ringlead, TransPerfect, Vonage, HVS, and Qualified Chat. Ensure data flows between tools are accurate and workflows within the tools are running properly.
  • Plan and integrate 3rd party tools with Salesforce CRM or Salesforce Account Engagement (Pardot). Handle requirements gathering, submit IT requests, be the marketing point-of-contact, conduct user testing, provide status updates to stakeholders and drive implementation through to completion. Ensure end-users are properly notified and trained on new tools and processes. Gather end-user feedback and request enhancements post-launch, as needed.
  • Collaborate with other teams (Sales, IT, Sales Operations, Sales Enablement, Demand Generation, Digital Marketing) to optimize existing tools to ensure our current tech stack meets the business needs. Manage enhancement requests from concept to completion including end-user training.
  • Evaluate and experiment with new tools to improve capabilities and streamline operations. Conduct vendor demos with IT to evaluate new solutions as needed.
  • Audit our existing marketing data set to identify gaps and inconsistencies. Recommend new workflow builds, process changes, or data remediation to have consistent and reliable data.
  • Analyze monthly KPI data to uncover actionable insights, identifying trends and opportunities for lead to revenue optimization. Present these findings at weekly meetings with stakeholders.
  • Work with finance to create models that measure ROI to inform project prioritization, budget requirements, and resource allocation. Work with finance throughout the project to ensure ROI is captured and tracked as modeled.
Desired Qualifications
  • Experience with Salesforce CRM, Qualified Chat, Knak, Monday.com, TransPerfect, ZoomInfo, Ringlead or similar technology strongly preferred.

Cognex designs and supplies machine vision systems that help factories

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Natick, Massachusetts

Founded

1981

Simplify Jobs

Simplify's Take

What believers are saying

  • In-Sight 3900 launched May 5, 2026, delivering four-times faster edge inspections.
  • OneVision cut deployment from months to days for over 100 customers.
  • Management targets 60,000 customers within five years, expanding recurring software opportunities.

What critics are saying

  • Keyence and rivals pressure Cognex pricing as embedded AI commoditizes vision.
  • Dependence on Qualcomm and NVIDIA exposes shipments to external roadmap disruptions.
  • Automotive and electronics capex cycles delay orders whenever customers defer line upgrades.

What makes Cognex unique

  • Cognex invented DataMan, the first industrial OCR system, in 1982.
  • Its 1986 Search software enabled precise pattern matching on low-cost hardware.
  • OneVision and embedded AI systems unify cloud training with real-time edge inspection.

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People at Cognex who can refer or advise you

Benefits

Remote Work Options

Flexible Work Hours

Company News

Yahoo Finance
Apr 14th, 2026
Goldman Sachs raises Cognex target to $70, citing $35-40M cost cuts yet to be priced in

Goldman Sachs maintained a Buy rating on Cognex Corp., raising its price target from $68 to $70, representing over 31% upside potential. The firm highlighted the company's plan to reduce annual operating costs by $35-$40 million, noting the market has not yet priced in this financial impact. Cognex, the global leader in industrial machine vision technology, reported $994 million in revenue for fiscal year 2025. At the Raymond James Institutional Investor Conference, CEO Matt Moschner outlined three strategic initiatives: leading in AI technology for industrial machine vision, enhancing customer experience, and expanding its client base from 30,000 to 60,000 within five years. The company sells machine vision devices that automate production through visual data analysis.

PR Newswire
Apr 6th, 2026
Cognex completes sale of Japan trading business for $11.9M

Cognex Corporation has completed the divestiture of its Japan-focused trading business, which it acquired through the Moritex acquisition in October 2023. The transaction closed on 1 April 2026, earlier than the company's expected second-quarter timeline. The business generated approximately $16 million in revenue in 2025 and was sold for $11.9 million, including related inventories. The sale price fell within the previously announced target range of $10 million to $12 million. Cognex stated the divestiture does not represent a strategic shift and is not expected to materially affect ongoing operations or financial results. The company specialises in machine vision technology for manufacturing and distribution automation, serving over 30,000 customers worldwide across industries including automotive, consumer electronics and packaged goods.

Yahoo Finance
Mar 15th, 2026
Cognex reports 10% Q4 revenue growth to $252M, announces $500M buyback

Cognex Corporation has raised $120 million in a Series C round, though the article primarily focuses on its Q4 2025 financial results rather than a funding announcement. Revenue rose 10% year-over-year to $252 million in Q4, with full-year revenue reaching $994 million, up 9%. Adjusted diluted earnings per share grew 35% in Q4 to $0.27 and 38% annually to $1.02. The machine vision technology company maintained $642 million in cash with no debt, generating $237 million in free cash flow. The board approved a $500 million share repurchase authorization and initiated exit from $22 million in non-core revenue. Cognex expects Q1 2026 revenue between $235 million and $255 million and is implementing cost reductions of $35 million to $40 million annually by end-2026.

Yahoo Finance
Mar 13th, 2026
Cognex shares fall 16.9% despite Q4 beat: $252M revenue, 27¢ EPS top estimates

Cognex Corporation reported fourth-quarter 2025 earnings of 27 cents per share, beating estimates by 23.85% and rising 35% year over year. Revenues reached $252.3 million, surpassing expectations by 7.17% and increasing 10% annually, driven by strong factory automation spending and logistics growth. Despite solid results, shares have declined 16.9% since the earnings report. The company's gross margin expanded 220 basis points to 71.6%, whilst adjusted EBITDA margin rose 420 basis points to 22.7%, marking the sixth consecutive quarter of year-over-year expansion. Cognex generated $72.3 million in free cash flow during the quarter. The company returned $39 million to shareholders through share repurchases and dividends, and declared a quarterly dividend of 8.5 cents per share.

Engineering.com
Feb 24th, 2026
Additive business update: Formlabs, Materialise, Meltio, and more.

Additive business update: Formlabs, Materialise, Meltio, and more. New appointments, financial results, and sales partnerships. We're well into the first quarter of 2026 and, thus far, the business outlook for the additive manufacturing (AM) industry seems cautiously optimistic. We'll have a better sense of where the industry stands once we get more financial results from 2025, along with AMUG coming up next month and RAPID + TCT in April. There will no doubt be big AM announcements in the near future but, for now, let's take a closer look at the latest business developments in 3D printing. Rob Willett joins Formlabs board of directors. The former CEO of machine vision supplier, Cognex, Rob Willett has been appointed to the Formlabs board of directors. "Formlabs has built an industry-leading platform at the intersection of manufacturing hardware, software, and materials," Willett said in a press release. "The company is uniquely positioned to drive the next era of digital production by making powerful fabrication tools more accessible without sacrificing performance. I'm excited to join the board of directors and help guide the company as it continues to scale globally." The same press release announced that Carl Bass, former president and CEO of Autodesk, would be stepping down from the board after eight years. "Carl has been an extraordinary partner to Formlabs," said Natan Linder, chairman of the board at Formlabs, in the same release. "He brought strategic clarity, bold ambition, and deep empathy for builders and designers. We're deeply grateful for his leadership and the lasting impact he has made on the company." As Formlabs frames it, Willett's addition will bring "global industrial scaling expertise" to the company but, frankly, Bass seems better positioned for that aim, given the relative sizes of the companies they each oversaw. Hawk Ridge Systems adds Stratasys to its 3D printing portfolio. A new partnership between manufacturing provider Hawk Ridge Systems and Stratasys will see the AM supplier's technologies added to Hawk Ridge's growing range of AM systems, post-processing technologies, and professional engineering and manufacturing services. "This partnership reflects our commitment to helping customers deploy additive manufacturing with confidence," said Dale Ford, CEO of Hawk Ridge Systems, in a Stratasys press release. More specifically, the partnership will see Hawk Ridge Systems providing Stratasys' multi-material jetting photopolymer 3D printing (aka, PolyJet) systems, large-format stereolithography (SLA) Neo 3D printers and Origin programmable photopolymerization P3 digital light processing (DLP) solutions. "The partnership with Hawk Ridge Systems is important in bringing our solutions to more customers that are serious about additive manufacturing," said Josh Boggess, general manager and vice president of sales for the Americas at Stratasys in the same release. "Hawk Ridge Systems brings deep application expertise and important proximity to customers. With additive manufacturing becoming more commonplace on shop floors, we are seeing supply chains become more secure, tooling is standard practice and prototyping is speeding up, taking months off manufacturing processes. This partnership helps keep the momentum of industrial additive manufacturing moving forward." Materialise reports 2025 financial results. Based on what I saw at Materialise HQ last year, the company's financial performance in 2025 makes sense. The topline takeaway is that total revenue for the company remained stable at 267,633 kEUR (314,468,775 USD) compared with 266,765 kEUR (313,448,875 USD) in 2024. "In the final quarter of 2025, we reached a major milestone with our successful Euronext listing and the announcement of a strategic share buyback program," said Materialise CEO, Brigitte de Vet-Veithen, in a press release. "These steps clearly demonstrate our commitment to delivering long-term shareholder value." Getting into the details, the company's medical segment saw a 15.4% increase in revenue year-over-year, accounting for the largest share of the company's income, while revenues from its software and manufacturing segments both decreased in the same period by 6.8% and 13.2%, respectively. Medical is clearly the silver lining here for the company, and de Vet-Veithen's comments regarding this year emphasize the ongoing challenges in the other two segments: "We anticipate continued strong revenue growth from our Materialise Medical segment," she said in the same release. "Our Materialise Software segment will complete the transition towards a cloud-based subscription business model, and will continue its investments in a broader AM software ecosystem covering end-to-end workflows. Our Materialise Manufacturing segment will intensify its ongoing shift towards series manufacturing and dedicated focus sectors, but we expect macroeconomic headwinds in the industrial market segments to persist throughout 2026." Meltio partners with AEC on U.S. sales. The Spanish metal AM manufacturer, Meltio, has inked a deal with South Carolina-based AEC, with the latter serving as an official sales and integration partner for the former in the United States. According to Meltio, AEC will play a key role in the distribution, system integration, and support of the company's wire-based metal AM solutions. "By combining AEC's deep experience in advanced robotic welding and turnkey automation systems with Meltio's blue-laser, wire-fed metal 3D printing technology, we can deliver practical, production-ready additive solutions," said Bobb Larmer, CEO of AEC, in a Meltio press release. "This welding-wire-based process gives manufacturers a safer, cleaner, and more cost-effective path to high-deposition, near-net-shape production, repair, and hybrid manufacturing. It's a strong fit with our mission to engineer real-world solutions that improve performance, flexibility, and ROI for our customers." Meltio's technology is already deployed in industrial environments across the US, serving defense, energy and other heavy industry sectors, and the company anticipates that this partnership with AEC will extend its reach even further. "Manufacturers today, particularly in challenging industrial sectors like oil & gas, require additive solutions that are reliable, scalable, and ready for production," said Gabriel Ortiz, Americas channel manager at Meltio, in the same release. "Meltio's wire-laser metal 3D printing system delivers efficiency, flexibility, and operational performance in real-world industrial environments. Partnering with AEC ensures we can extend these benefits to more U.S. manufacturers, helping them optimize processes, reduce costs, and implement production-ready additive manufacturing solutions across diverse sectors." Missed the last Additive business update? Don't worry: we've got you covered.