Full-Time

Senior Associate

Mediabrands

Mediabrands

10,001+ employees

Global marketing solutions and media management division

Data & Analytics

$62,500 - $65,000

Employee stock purchase program, Annual discretionary incentive award, Relevant incentive award

Senior

United States

Required Skills
Market Research
Communications
Word/Pages/Docs
PowerPoint/Keynote/Slides
Requirements
  • Exhibits a strong desire to learn and a positive attitude
  • Detail-oriented with strong time management, organization, creative thinking, analytical and problem-solving skills
  • Ability to work effectively cross functionally with internal and external teams
  • Strong written, verbal communication, and presentation skills
  • 1+ years of media planning or buying experience
  • Proficient knowledge of basic planning principles and media math
  • Proficient working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
  • Ability to quickly learn proprietary tools and processes and experience preferred with third-party market research, and cloud-based collaboration tools such as MediaTools, Prisma/MBOX, DCM, Nielsen Ad Intel, Pathmatics, eTelmar, MRI Simmons, comScore, eMarketer, SharePoint, etc.
Responsibilities
  • Support the creation of omnichannel media plan recommendations
  • Develop a mastery of syndicated research sources, planning tools, and media math
  • Continue to develop and refine your understanding of media planning concepts/process, presentation, and written communication skills
  • Develop and maintain the accuracy of tactical components of media plans
  • Build and maintain strong working relationships with clients, vendors, publishers and internal teams
  • Develop strategic POVs (point of views) of media partner offerings and technology as it relates to client objectives
  • Using syndicated research, pull and compile category trends, audience consumption, partner data and competitive activity, to derive strategic trends and insights to inform planning

IPG Mediabrands, the media and marketing solutions division of Interpublic Group, is a global leader in the industry, managing over $47 billion in marketing investment for a diverse range of high-profile clients. The company's competitive advantage lies in its extensive network of full-service agencies and specialized business units, which have been recognized for their excellence with numerous awards. With a workforce of over 18,000 professionals in more than 130 countries, IPG Mediabrands fosters a diverse and inclusive culture, and is committed to delivering cutting-edge marketing solutions.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York, New York

Founded

2007

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-8%

2 year growth

-12%