Full-Time

Senior Growth Marketing Manager

Global Search

Posted on 9/27/2024

Airbnb

Airbnb

10,001+ employees

Online marketplace for lodging and experiences

Real Estate
Consumer Goods

Compensation Overview

$136k - $160kAnnually

+ Bonus + Equity + Benefits + Employee Travel Credits

Senior

Company Historically Provides H1B Sponsorship

United States

Must live in a state where Airbnb, Inc. has a registered entity.

Category
Growth Marketing
Growth & Marketing
Required Skills
Data Science
Product Management
SQL
Tableau
Data Analysis
Requirements
  • 8+ years of relevant SEM experience in a consumer-facing, fast-paced ecommerce company. Product management experience is a big plus.
  • An agile marketer who is comfortable with an evolving team structure, and willing and able to put on many hats and balance multiple projects.
  • Solid track record of successfully managing and executing large-scale B2C SEM campaigns and cross-functional projects. Experience with marketplaces is a plus.
  • Deep understanding of SEM strategy and management, with strong interest in how it works 'under the hood' (i.e. tracking, marketing tech stack, tooling, privacy).
  • Exceptional project management and organization skills, with meticulous attention to detail.
  • Experience working directly with Product and Engineering teams to drive technical projects.
  • Results-driven marketer with proven quantitative and analytical skills; should be extremely comfortable with Excel (functions, pivots, etc.) and reporting tools like Tableau and SQL.
  • Creative, methodical problem-solving skills with focus on efficient execution while balancing big-picture thinking.
  • Proactive & independent, always looking for ways to take initiative and improve existing programs/processes.
  • Must be a collaborative, cross-functional team player and comfortable partnering with a variety of teams from Engineering to Design.
  • Must exhibit superb verbal and written communication skills with a high degree of comfort interpreting results and communicating insights effectively to stakeholders and senior leadership.
  • Passion for search and growth.
  • Strong sense of ownership and entrepreneurial spirit.
Responsibilities
  • Responsible for helping to develop and execute on global demand generation strategies to drive conversions and growth.
  • Maintain strong relationships with Marketing Ops and Marketing Technology teams by having a deep understanding of our tech and tooling needs and working with (regional) operations to deliver solutions to fit unique needs.
  • Execute flawlessly against local and global strategies driving growth, report on results and recommend next steps on scaling.
  • Work closely with regional cross-functional partners to action on demand/ supply insights and seasonal moments to capitalize on, as well as integrating policy-led initiatives into campaigns where appropriate.
  • Partner with brand marketing and merchandising by crafting the search and landing page strategies to support large company-wide initiatives and launches.
  • Serve as a subject matter expert in SEM to continuously improve execution and optimizations.
  • Own project management and cross-functional campaign development workflow with dedicated Product, Engineering, Analytics, Data Science, and Creative teams.
  • Conduct regular, extensive experimentation to facilitate rapid learning & application of any insights.
  • Translate business goals into accurate delivery requirements, including but not limited to: specifying required data, segmentation & targeting logic, and content requirements.
  • Initiate and conduct in-depth user data analyses and experimentation that will directly impact strategy and the program roadmap.

Airbnb operates an online marketplace that connects travelers with hosts offering lodging and unique tourism experiences. The platform allows hosts to list their properties, which can range from single rooms to entire homes, enabling guests to book accommodations that provide a more authentic local experience. Airbnb earns revenue through a commission system, taking a percentage from each booking made on its platform. With a presence in nearly every country and over 5 million hosts, Airbnb has facilitated more than 1.5 billion guest arrivals. Additionally, the platform offers various local experiences organized by hosts, enhancing the travel experience for guests.

Company Stage

IPO

Total Funding

$3.7B

Headquarters

San Francisco, California

Founded

2007

Growth & Insights
Headcount

6 month growth

21%

1 year growth

47%

2 year growth

73%
Simplify Jobs

Simplify's Take

What believers are saying

  • Airbnb's continuous innovation and strategic partnerships, such as with Allegion, enhance its platform's security and user experience.
  • The company's high-profile involvement in events like the Paris Olympics and AI Innovation Awards boosts its brand visibility and market influence.
  • Significant investments, like the $515,000 from Revolve Wealth Partners LLC, indicate strong investor confidence and financial stability.

What critics are saying

  • Regulatory challenges, such as Barcelona's ban on short-term rentals, could significantly impact Airbnb's market presence in key cities.
  • High turnover in executive roles, as seen with former executives joining Skipify, may lead to strategic misalignments and operational disruptions.

What makes Airbnb unique

  • Airbnb's unique and diverse property listings, such as the 'Most Unique BNB in Louisiana,' set it apart from traditional hotel accommodations.
  • The company's strategic partnerships, like the smart lock integration with Allegion, enhance the user experience and security, distinguishing it from other short-term rental platforms.
  • Airbnb's involvement in high-profile events like the Paris Olympics and AI Innovation Awards highlights its commitment to innovation and market presence.

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Benefits

Comprehensive health plans

Paid volunteer time

Healthy food and snacks

Generous parental and family leave

Learning and development

Annual travel and experiences credit

INACTIVE