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Full-Time

Senior Demand Generation Manager

Confirmed live in the last 24 hours

Customer.io

Customer.io

201-500 employees

Marketing automation for customer engagement

Data & Analytics
Robotics & Automation
Consulting
Consumer Software
Enterprise Software
Defense

Compensation Overview

$125kAnnually

Senior

Remote in USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Sales
Hubspot
Salesforce
Marketing
Data Analysis
Requirements
  • 5+ years of experience in demand generation, growth marketing, or related roles, preferably in a B2B SaaS environment.
  • Proven track record of developing and executing successful demand-generation campaigns that drive measurable results.
  • Strong understanding of paid media, product-led growth, and multi-channel marketing strategies.
  • Demonstrated success in growing a product-led growth funnel as part of a previous role.
  • Excellent project management skills with the ability to juggle multiple campaigns and initiatives simultaneously.
  • Experience using marketing automation tools and CRM systems (e.g., HubSpot, Salesforce) to manage and optimize campaigns.
Responsibilities
  • Own the creation and implementation of new demand-generation strategies that drive qualified new trials starts.
  • Optimize the current portfolio of marketing efforts, including paid advertising, product-led growth tactics, and other relevant demand-generation approaches.
  • Plan, execute, and optimize multi-channel campaigns to drive user acquisition, engagement, and conversion to leads.
  • Collaborate with the growth team to leverage product insights and features that enhance the customer journey and increase top-of-funnel conversions.
  • Utilize data-driven approaches to identify and present growth opportunities and refine targeting, messaging, and channel strategies.
  • Track, analyze, and report on the performance of demand generation campaigns, providing insights and recommendations for continuous improvement.
  • Collaborate with our data team to create and maintain dashboards to monitor key performance indicators (KPIs) and track progress toward self-service targets.
  • Work closely with the marketing, growth, sales, and operations teams to ensure alignment and drive the success of demand generation initiatives.
  • Collaborate with content creators to develop compelling ads and creative assets that support campaign goals and resonate with our ideal customer profile.
  • Partner with the analytics team to enhance lead-scoring models and optimize campaign performance based on actionable insights.
  • Allocate and report on the demand generation budget for the self-service funnel, ensuring efficient resource allocation to maximize ROI.
  • Continuously evaluate the effectiveness of spending and make adjustments as necessary to achieve targets.

Customer.io is a marketing automation platform that helps businesses engage with their customers throughout their lifecycle. It allows companies to segment their audience based on real-time events, enabling personalized messaging that improves customer connections and engagement rates. Unlike many competitors, Customer.io offers A/B testing and professional support services to refine marketing strategies and integrate with other tools. The goal is to empower businesses to send data-driven messages that enhance customer engagement and drive revenue.

Company Stage

Seed

Total Funding

$12.1M

Headquarters

Portland, Oregon

Founded

2012

Growth & Insights
Headcount

6 month growth

4%

1 year growth

10%

2 year growth

57%
Simplify Jobs

Simplify's Take

What believers are saying

  • The integration with Vision Pro opens up new avenues for innovative, data-driven VR marketing campaigns.
  • Customer.io's robust A/B testing capabilities enable continuous optimization of marketing strategies, potentially leading to higher engagement and conversion rates.
  • The launch of a Customer Data Platform (CDP) for real-time data activation enhances the platform's ability to deliver timely and relevant customer interactions.

What critics are saying

  • The rapidly evolving MarTech landscape requires constant innovation to stay ahead, posing a challenge for Customer.io to maintain its competitive edge.
  • Dependence on third-party integrations, such as with Twilio SMS, could lead to vulnerabilities and service disruptions.

What makes Customer.io unique

  • Customer.io's integration with Apple Vision Pro positions it uniquely in the VR marketing space, a frontier not yet widely explored by competitors.
  • The platform's ability to segment audiences based on real-time events allows for highly personalized messaging, setting it apart from more static marketing automation tools.
  • Customer.io's native integration with Twilio SMS and other gateways offers flexibility and compliance advantages that many competitors lack.