Full-Time

Senior Demand Generation Manager

Posted on 9/6/2024

Customer.io

Customer.io

201-500 employees

Marketing automation for personalized customer engagement

Consulting
Consumer Software

Compensation Overview

$125kAnnually

Senior

Remote in USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Sales
Hubspot
Salesforce
Marketing
Data Analysis
Requirements
  • 5+ years of experience in demand generation, growth marketing, or related roles, preferably in a B2B SaaS environment.
  • Proven track record of developing and executing successful demand-generation campaigns that drive measurable results.
  • Strong understanding of paid media, product-led growth, and multi-channel marketing strategies.
  • Demonstrated success in growing a product-led growth funnel as part of a previous role.
  • Excellent project management skills with the ability to juggle multiple campaigns and initiatives simultaneously.
  • Experience using marketing automation tools and CRM systems (e.g., HubSpot, Salesforce) to manage and optimize campaigns.
  • Strong cross-functional collaboration skills with the ability to work effectively with various teams across the organization.
  • Excellent communication skills, both written and verbal, with the ability to present complex ideas in a clear and compelling way.
  • Experience partnering with a sales or revenue org to accomplish revenue targets.
Responsibilities
  • Own the creation and implementation of new demand-generation strategies that drive qualified new trials starts.
  • Optimize the current portfolio of marketing efforts, including paid advertising, product-led growth tactics, and other relevant demand-generation approaches.
  • Plan, execute, and optimize multi-channel campaigns to drive user acquisition, engagement, and conversion to leads.
  • Collaborate with the growth team to leverage product insights and features that enhance the customer journey and increase top-of-funnel conversions.
  • Utilize data-driven approaches to identify and present growth opportunities and refine targeting, messaging, and channel strategies.
  • Track, analyze, and report on the performance of demand generation campaigns, providing insights and recommendations for continuous improvement.
  • Collaborate with our data team to create and maintain dashboards to monitor key performance indicators (KPIs) and track progress toward self-service targets.
  • Work closely with the marketing, growth, sales, and operations teams to ensure alignment and drive the success of demand generation initiatives.
  • Collaborate with content creators to develop compelling ads and creative assets that support campaign goals and resonate with our ideal customer profile.
  • Partner with the analytics team to enhance lead-scoring models and optimize campaign performance based on actionable insights.
  • Allocate and report on the demand generation budget for the self-service funnel, ensuring efficient resource allocation to maximize ROI.
  • Continuously evaluate the effectiveness of spending and make adjustments as necessary to achieve targets.

Customer.io is a marketing automation platform that helps businesses engage with their customers throughout their lifecycle. It allows companies to segment their audience based on real-time events, enabling personalized messaging that enhances customer connections and engagement. Unlike many competitors, Customer.io offers A/B testing capabilities and professional support services to optimize marketing strategies. The goal of Customer.io is to empower businesses to send data-driven messages that improve customer engagement and drive revenue.

Company Stage

Seed

Total Funding

$9.6M

Headquarters

Portland, Oregon

Founded

2012

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

-1%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for personalized marketing boosts Customer.io's relevance in the MarTech sector.
  • Integration with Vision Pro opens new opportunities for VR audience engagement.
  • Subscription model ensures steady revenue and scalability as clients expand.

What critics are saying

  • Data breach incident with OpenSea raises concerns about Customer.io's data security practices.
  • Increased competition from platforms integrating AI and VR may challenge Customer.io's market position.
  • Potential legal issues from data mishandling could lead to fines or sanctions.

What makes Customer.io unique

  • Customer.io offers real-time audience segmentation for precise targeting based on user behavior.
  • The platform supports A/B testing to optimize marketing campaigns for better performance.
  • Customer.io provides professional services to assist businesses in maximizing platform benefits.

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Benefits

Unlimited Paid Time Off

Paid Parental Leave

Health Insurance

401(k) Company Match

Healthy Lifestyle Budget

Remote Work Options

Co-working Space Rental Reimbursement

Professional Development Budget

Home Office Stipend

Sabbatical Leave

INACTIVE