Media Director

Principle Responsibilities

• Continually strive to seek innovative ways to find solutions for our clients
• Media product/service delivery
• Team operations and team output
• Drive development of team members
• Primary media contact with clients on assigned accounts

Team Management

• Manages media planners, providing regular support and guidance and driving communication across the team and with partners to deliver for clients
• Manage personal development plans for all direct reports
• Provide regular support and advice to help progress direct reports
• Drive communication and collaboration across the team

Campaign Management

• Creates all aspects of a media plan, including developing strategy, selecting appropriate vendors, and working closely with search and paid social teams on recommended tactics and the analytics team to ensure proper tracking is enabled
• Create and manage media campaigns to effectively deliver brand objectives and targets
• Ensure best practices setup and ongoing management of campaigns
• Oversee optimization of campaigns to deliver ongoing performance 
• Manage monthly campaign budgets to align with brand objectives/targets
• Drive client reporting POV, working alongside an Customer Experience Strategists and other team members

Moving Business Forward

• Help drive innovation and creative solutions for brands
• Reflect the agency core values and vision in all work as well as lead and inspire the team to follow high standards
• Able to produce high-quality work within a fast-paced, dynamic environment

Other

• Maintain expert knowledge of all paid media vehicles and contributes to agency education and knowledge sharing
• Works closely with Customer Experience Strategists, Account Managers, Media Buying team and relevant subject matter experts to develop an overall paid media plans
• Partner with colleagues day to day to further elevate media and creative
• Proactively seek vendor partnerships and educate the team on new vendors
• Seek out areas to continually learn and develop skill sets
• Foster strong working relationships with our brand partners

Qualifications

• Bachelor’s degree in related field preferred
• Ten-plus years of media planning/strategy experience with three-plus years managing staff
• Comfortable working in all forms of paid media including programmatic display/native/video, streaming video/audio, location-based platforms, social platforms, Google Suite (paid search, YouTube, Gmail, etc.), trade publications/sites, linear TV, DRTV, terrestrial radio, out-of-home and print
• Ability to strategically assess opportunities quickly and make data-driven decisions resulting in tangible improvements in performance
• An up-to-date knowledge of all key consumer insight tools, including DMPs, digital resources, data insight and execution tools
• Flexibility and ability to work in a fast-paced and dynamic environment
• A strong communicator with effective writing and presenting skills, a positive attitude, and a strong desire to get things done
• A proactive, progressive media expert who considers themselves a digital innovator
• Passionate about the world of media and marketing and have the ability to provide persuasive and compelling perspectives on media strategy 
• Strong opinions are more than welcome on this team, and the ideal candidate would create an environment where healthy discussion and debate on all forms of media is welcome