Full-Time

Senior Manager

Category Management

Posted on 3/31/2025

Diageo

Diageo

10,001+ employees

Compensation Overview

$110.4k - $184k/yr

+ Annual Incentive Payment + Stock Awards

Senior, Expert

Aliso Viejo, CA, USA

Category
Strategy Development
Business Development
Business & Strategy
Required Skills
Sales
Data Analysis
Requirements
  • Undergraduate degree required.
  • 7-10 years of relevant experience.
  • Category Management training with significant customer interface, including relevant software skills.
  • Sales experience preferred within beverage alcohol or leading CPG.
  • Proven success in influencing and building relationships across businesses and functions and with customers.
  • Demonstrated success in driving sales gains through application Category Management strategies and/or analytics.
  • Proven experience informing and influencing sales management through developed presentation skills.
  • Skilled in project management and leverages process to create efficient work streams.
Responsibilities
  • Drive overall category development team processes and ways of working to insure high quality of results.
  • Bring compelling, actionable insights, which will inspire customer to implement strategies to drive category growth on spirits and total beverage alcohol.
  • Be the indispensable business advisor to Albertsons on spirits, and partner with Albertsons to lead the schematic process across the Southern California division.
  • Collaborate with other vendor partners to insure executional excellence for Albertsons.
  • Responsible for determining and closing customer opportunity gaps and volume potential to the category and for Diageo.
  • Responsible for tracking volume impact based on Category Management initiatives: post event analysis, price management, distribution, & shelving.
  • Coordinate with cross-functional teams - sales, customer marketing, finance.
  • Supervises work of two Category Development Managers.
  • Customized Annual Account Business Plans – the Senior Category Manager must assume a leadership role and directly influence the development and activation of customer category plans and support sales team where appropriate in development of Diageo annual business plans.
  • Assembles and develops a high performance team, and conducts training for team members.
  • Delivery of schematics for Albertsons per assigned divisions.
Desired Qualifications
  • Sales experience preferred within beverage alcohol or leading CPG.

Company Size

10,001+

Company Stage

IPO

Headquarters

London, United Kingdom

Founded

1997

Simplify Jobs

Simplify's Take

What believers are saying

  • Non-alcoholic spirits market grows at 31% CAGR, boosting Diageo's market position.
  • Berkshire Hathaway's investment signals confidence in Diageo's growth potential.
  • E-commerce growth reshapes alcohol purchasing, benefiting Diageo's distribution channels.

What critics are saying

  • Increased competition in non-alcoholic spirits may erode Diageo's market share.
  • Rising raw material costs could impact Diageo's profit margins.
  • Regulatory challenges in emerging markets may complicate Diageo's expansion efforts.

What makes Diageo unique

  • Diageo leads the non-alcoholic spirits market with Ritual Zero Proof acquisition.
  • Diageo's premiumization strategy includes acquiring super-premium brands like Don Papa Rum.
  • Diageo invests in sustainability with a carbon-neutral brewery funded by Enterprise Ireland.

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Benefits

Flexible Work Hours

Company News

Diageo
Sep 26th, 2024
Diageo Acquires Ritual Zero Proof

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits, the leading non-alc spirit brand in the U.S. since its 2019 launch. This move aligns with Diageo’s Growth Ambition for sustainable growth. Ritual offers non-alc alternatives to whiskey, tequila, gin, rum, and aperitif. The U.S. non-alc category has grown +31% CAGR over five years, with non-alc spirits as the fastest-growing segment. Diageo is the top non-alc spirits player globally, holding leading market shares in major markets.

Business Post
Aug 29th, 2024
Diageo sold long-dated euro debt in bumper day for new bonds

The drinks giant raised €1.9 billion ($2.1 billion) from a three part offering

Head Topics
Aug 20th, 2023
Diageo gets €7.5m in green funding from Enterprise Ireland

Guinness owner said funds were for carbon-neutral brewery in Newbridge

Proactive Investors
May 17th, 2023
Warren Buffett's Berkshire Hathaway buys stake in Diageo

Warren Buffett’s Berkshire Hathaway has taken a $41.3mln stake in Diageo PLC, the FTSE 100 maker of Johnnie Walker whisky and Tanqueray gin. Shares in the...

News N Releases
Jan 17th, 2023
Diageo Plc to acquire Don Papa Rum for upto €437.5 million

Diageo Plc has reached an agreement to acquire Don Papa Rum, a super-premium, dark rum from the Philippines.

INACTIVE