Performance Marketing – Senior Lead
Posted on 10/11/2023

5,001-10,000 employees

Coworking & flexible office space provider
Company Overview
WeWork’s mission is to empower tomorrow’s world at work by creating environments where people and companies come together to do their best work. The company has grown into a global workspace provider committed to delivering flexible solutions, inspiring, safety-focused spaces with unmatched community experiences.
Consumer Goods
Food & Agriculture
Real Estate

Company Stage


Total Funding





New York, New York

Growth & Insights

6 month growth


1 year growth


2 year growth

New York, NY, USA
Experience Level
Desired Skills
Data Analysis
Growth & Marketing
  • Bachelor's degree in Marketing, Communications, Advertising, Media or related field preferred but not required
  • 5 years of experience in media planning/buying/operations (ideally having worked with or at a Media Agency)
  • Strong experience working with and optimizing performance marketing channels, especially Brand and Non-Brand Search, Paid Social, Video and Display
  • Experience working with non-digital channels is advantageous but not required
  • Working knowledge of basic ad tech tools, media tagging processes and attribution models
  • An understanding of changing advertising regulations (e.g. Cookie deprecation) and their impact on targeting and tracking
  • Experience working with creative agencies is advantageous
  • Excellent slide design and presentation skills
  • Responsive, accountable and detail-oriented with a passion for data and optimization
  • Keen to contribute with an eye for opportunity and an entrepreneurial spirit
  • A basic understanding of other marketing channels and tools (including email & automation, SEO, website functionality, Salesforce)
  • Comfortable with working as part of a global team with a UK based line manager
  • Assist in WeWork's planning, execution, and measurement of all paid media investments for marketing campaigns across the US and Canada
  • Ensure that localised media plans align with the broader global media strategy
  • Synthesize data, analyze results, identify trends, and optimize campaigns to achieve business goals & objectives
  • Assist in managing day-to-day local agency relationships and lead on associated administrative and billing processes
  • Work closely with the Global Media Manager to ensure that we communicate performance in a timely and succinct manner
  • Look to build relationships with local cross functional teams including Inside Sales, Data and Analytics, Accounts Payable and wider marketing
  • Lead on media operations, ensuring that all tagging and trafficking is accurate and timely. Suggest improvements to operational processes where possible
  • Contribute to the wider marketing team by being an active participant in team meetings, presentations, workshops etc
  • Act as part of a Global media team, assisting in representing USC among international peers in the International region