Consumer Marketing Manager

Job Title

Consumer Marketing Manager - Male Grooming IIG (Italy, Israel and Greece)

Job Description

Consumer Marketing Manager:
Representing the voice of the consumer for Philips in the Market and being responsible for delivering measurable business impact (Growth, Consumer NPS and Brand Preference) for the Male Grooming Category in Personal Health Business with consumer-focused propositions through the creation and implementation of the 24-month integrated consumer-centric Marketing plan in the Italy, Greece and Israel zone.

Your role:

• Responsible for effective BMC (Business-Market-Combination) planning based on granular Source of Business analyses: partner with Business Marketing & Sales leaders to build the BMC handshake and ongoing performance management against plan. Orchestrates the BMC process and secures BMC targets in conjunction with Consumer Marketing Leader and Channel Leaders (across all BMC for the overall product portfolio in the Market)
• Drives demand generation and ensures that business performance is being delivered according to KPIs such as yearly sales, market shares, Integral Gross Margin (IGM) through price realization and product mix in the Zone, A&P and marketing ROI.
• Based on Personal Health IIG Strategy and Brand strategy in the Zone, develops and implements the 24 month rolling Integrated Marketing Plan (LMAP). Work cross business and cross-cluster to ensure all consumer facing marketing activities are covered in the Zone.
• Portfolio marketing, incl. omni-channel calendar (in which NPI sits) and portfolio management (phase in/phase out). Together with Shopper Excellence Manager determines product portfolio for the Zone, setting up and executing roadmaps for the introduction of new products or updates and the phasing-out of existing products in such a way that an optimal product portfolio is available on the market in time and with low costs of stock.
• In collaboration with Trade & Shopper marketing team, initiates and realizes local trade marketing actions and promotions on the basis of the recommendations, in order to stimulate sell-out and loyalty of the distribution channel. Optimizes (both offline and online) the shelf (portfolio, price points, promotions) to drive brand preference, increase conversion and basket size.
• Optimal allocation of local A&P spent as input for AOP cycles and BMC planning securing the best investment mix (Consumer, Shopper & Media).
• In collaboration with Insight & Analytics team, be responsible for validation of local Source of Business and provide Business with local consumer insights about consumers, market, local trends, shopper profile and competition.
• Localization of global content and local content creation (influencers, PR, etc.) in collaboration with the Media team
• Champion the voice of the customer and manage a holistic customer experience in the market including omni-channel calendar and portfolio management.

You are part of

The IIG Personal Health Marketing team, where a professional but fun workplace atmosphere is valued and a diverse multi-functional team will greet you. You will report to the Consumer Marketing Leader under the coordination of the Consumer Marketing team lead. Marketing Team Leader IIG. You will collaborate with many different teams and stakeholders both at local level (Italy, Israel, Greece) and at European one.

You're the right fit if you have:

• Bachelor degree (preferable in Business Admin. with major in Marketing)
• 5-10 years working experience in consumer domain, Personal Care electrical appliances industry and in activating marketing plans in B2C environment
• Category Marketing capabilities (knowledge of online and in-store excellence and related KPIs i.e. Assortment Share, Promo/Flyer Share, Share of Shelf, Secondary Placement, Stock Availability)
• Language skills: English (fluent) in addition to Italian as local languange.
• High analytical skills (with proven track record) with ability to go deeply into the numbers / strong Excel knowledge.
• Global agility / International mindset, consumer-centric approach, data-driven decision maker.
• Ability to lead a cooperative effort among members of multifunctional teams
• Valuable and strong team player.
• Aptitude to take ownership and strong orientation to results, negotiation skills.
• Passionate for Health & Beauty / Personal Care matter.

How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.


About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.

If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.

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