Job Description Summary
Serves as an Assistant Director of Student Recruitment for the College of Health Professions (CHP), with a focus on external and event recruitment activities. Reports to the Assistant Director of Marketing & Student Recruitment. Responsible for recruiting students for CHP’s academic programs via travel to external events, such as at regional universities and professional conferences, as well as through in-person and virtual presentations to targeted groups. Develops strategic relationships with key external partners, including counselors, advisors, career and continuing education professionals, among others. Responsible for the development and execution of outreach recruitment plans to promote CHP’s academic programs to key external groups, which may include educational institutions, professional organizations, medical centers and health systems, and the MUSC regional health network. Plans and executes on-campus CHP recruitment events and supports MUSC-wide events targeted to prospective students. Manages CHP’s Student Ambassador program. Responsible for reporting on KPIs related to all external and event recruitment plans and making recommendations for improvement to ensure college enrollment goals are met. Ensures that recruitment activities are aligned with stakeholder goals, and collaborates closely with Division Directors, program faculty, and other appropriate individuals across the MUSC campus.
After a probationary period, this position may allow a hybrid schedule of 1-2 days of remote work.
Entity
Medical University of South Carolina (MUSC - Univ)
Worker Type
Employee
Worker Sub-Type
Classified
Cost Center
CC000208 CHP - Communications
Pay Rate Type
Salary
Pay Grade
University-05
Pay Range
38,985.00 - 55,559.50 - 72,134.000
Scheduled Weekly Hours
40
Work Shift
Job Description
Job Duties 30%
External Recruitment Activities
As it aligns with CHP’s established recruitment plans, the Assistant Director of Student Recruitment (External and Event) travels across the southeast, primarily in South Carolina, to represent CHP and its programs at external events and to connect directly with prospective students. Travel may include private visits, presentations, fairs, panels, lunch and learns, or other outreach opportunities at 2- or 4-year colleges, businesses, conferences, etc. Maintains a network of professional relationships and regularly communicates with pre-professional advisors, undergraduate faculty, HR contacts, etc. to provide up-to-date information on the academic programs offered by the college. Conducts targeted outreach to ensure a strong presence at key industry events. Delivers compelling presentations at external and virtual recruitment events, highlighting key program differentiators and outcomes. Tailors content to resonate with the specific audience and context of each event.
Job Duties 25%
Recruitment Outreach
IIn support of recruitment goals and overall plans, the Assistant Director of Student Recruitment (External and Event) develops and executes annual outreach recruitment plans to promote CHP’s academic programs to key external organizations, which may include medical centers and health systems, educational institutions, professional associations, and the MUSC regional health network. With guidance from the Assistant Director of Marketing & Student Recruitment and CHP’s Division Directors, analyzes, interprets, and identifies recruitment data and trends to support application and enrollment goals. Develops strategic relationships with key external partners, including counselors, advisors, career and continuing education professionals, and managers, among others. Fosters engagement with key external organizations and identifies mediums, cadence, and messaging (including direct phone calls, emails, text messages, in-person visits, and more) to best promote CHP’s programs effectively. Collects background information (which may include historical program and recruitment data, professional associations, accrediting bodies, etc.) in support of these strategic recruitment goals. Analyzes prospective student data trends and keeps current with national and regional trends and best practices in student recruitment.
Job Duties 15%
On-campus Engagement
Plans and executes CHP recruitment events on campus and supports MUSC-wide events targeted to prospective students. Hosts interactive, in-person sessions and meet-and-greet opportunities with prospective students to build trust and interest while offering insights into program benefits. Responsible for all aspects of recruitment event planning including scheduling, set-up/break-down, staffing (faculty, staff, and student ambassadors), registration management, email communications (internal and external), and identifying needs for event promotion in coordination with the marketing team, and participation in scheduled events. Oversees all aspects of CHP’s campus tours, including communications with prospective students, scheduling ambassadors, outcomes tracking, and overall organization of tour needs.
Job Duties 15%
Student Ambassador Program Management
Manages CHP’s Student Ambassador program. Student Ambassadors support recruitment efforts through recruitment events, individual and group tours, student panels, and other activities as they arise. Oversight of the program includes recruitment, selection, training, scheduling, communications, and management of student ambassadors throughout the year.
Job Duties 10%
Recruitment Analytics and Reporting
Responsible for documenting, tracking, and reporting via MUSC’s CRM system all actions, activities, and KPIs related to external and event recruitment plans and initiatives to demonstrate their effectiveness. This includes but is not limited to, monitoring external recruitment activities and events, inputting travel and expense reports, tracking attendance, follow-up communications, and sending emails to prospective students. Analyzes data to make informed recommendations for improvements to ensure college enrollment goals are met. Ensures that all external and event recruitment activities are aligned with stakeholder goals, and collaborates closely with Division Directors, program faculty, and other appropriate individuals across the MUSC campus. Annual metrics will be established at the beginning of each fiscal year and will be agreed upon by each program director, the Assistant Director of Marketing & Student Recruitment, and the Assistant Director of Student Recruitment.
Job Duties 5%
Recruitment Team Support
As a member of CHP’s Office of Marketing and Student Recruitment, supports the team’s initiatives and duties as needed. Provides occasional support to the daily operations of the Student Engagement Office as well as support for student related activities (CHP and MUSC wide) as a member of the Student Affairs team.
Requirements (Education, Work Experience, Licensure, Registry and/or Certification):
A bachelor’s degree and a minimum of one year of experience in student recruitment or a related field, such as sales. Experience should include knowledge of policies, procedures, and guidelines pertaining to recruitment activities; assembly and analysis of data; ability to interact with prospective and current students and foster relationships with key external partners; ability to exercise good judgment; considerable knowledge of computer software, virtual meeting tools like Zoom or Teams, and experience using a Customer Relationship Management (CRM) system such as Anthology Reach or similar.
Additional Knowledge, Skills, and Abilities Preferred
Familiarity with the health care industry. A successful candidate will be self-motivated, organized and detail-oriented with an ability to multi-task while working in a fast-paced environment. A successful candidate will also be compassionate, empathetic, and have a motivational personality. Understands higher education, and prospective students’ motivations. Ability to communicate well (both written and oral) with a variety of individuals at different levels of professional achievement. Ability to follow oral and written instructions and perform detailed assignments in a methodical and independent manner with accuracy. Attention to detail is essential. Exceptional communication, presentation, teamwork, and customer service skills.
Physical Requirements:
Ability to travel up to five days a week during peak recruitment season (September through November, and February through April). Typical travel during peak season ranges from 1 to 3 days per week. Ability to work a flexible schedule outside of traditional office hours (after 5 p.m. and weekends) to meet the needs of our prospective students. Ability to lift heavy objects and materials within the office environment. Ability to lift heavy objects and materials within the office environment.
Additional Job Description
Minimum Requirements: A bachelor's degree and one year relevant program experience. Physical Requirements: (Note: The following descriptions are applicable to this section: Continuous - 6-8 hours per shift; Frequent - 2-6 hours per shift; Infrequent - 0-2 hours per shift) Ability to perform job functions in an upright position. (Frequent) Ability to perform job functions in a seated position. (Frequent) Ability to perform job functions while walking/mobile. (Frequent) Ability to work indoors. (Continuous) Ability to work outdoors in all weather and temperature extremes. (Infrequent) Ability to work in confined/cramped spaces. (Infrequent) Ability to perform job functions from kneeling positions. (Infrequent) Ability to squat and perform job functions. (Infrequent) Ability to perform 'pinching' operations. (Infrequent) Ability to fully use both hands/arms. (Frequent) Ability to perform repetitive motions with hands/wrists/elbows and shoulders. (Frequent) Ability to reach in all directions. (Frequent) Possess good finger dexterity. (Continuous) Ability to maintain tactile sensory functions. (Continuous) Ability to lift and carry 15 lbs., unassisted. (Infrequent) Ability to lower objects, up to 15 lbs., from height of 36 inches to floor level, unassisted. (Infrequent) Ability to push/pull objects, up to 15 lbs., unassisted. (Infrequent) Ability to maintain 20/40 vision, corrected, in one eye or with both eyes. (Continuous) Ability to see and recognize objects close at hand. (Frequent) Ability to see and recognize objects at a distance. (Frequent) Ability to determine distance/relationship between objects; depth perception. (Frequent) Good peripheral vision capabilities. (Continuous) Ability to maintain hearing acuity, with correction. (Continuous) Ability to perform gross motor functions with frequent fine motor movements. (Frequent)
If you like working with energetic enthusiastic individuals, you will enjoy your career with us!
The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need.
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