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Full-Time

Marketing Analytics Manager

Posted on 7/3/2024

Contentful

Contentful

501-1,000 employees

Composable content platform for digital experiences

AI & Machine Learning
Data & Analytics

Compensation Overview

$113k - $125kAnnually

+ Equity Awards

Mid, Senior

Denver, CO, USA

Category
General Marketing
SEO Marketing
Growth & Marketing
Required Skills
Sales
Salesforce
Marketing
Data Analysis
Excel/Numbers/Sheets
Requirements
  • 4-6 years of experience working in marketing operations at a B2B SaaS company
  • 4-6 years of experience with Marketing & Sales automation tools such as Marketo, Salesforce, Outreach, and Leandata
  • 4-6 years experience B2B Marketing Data Analysis and Insights presentation
  • Analytical thinker and proficient with Excel and Google Sheets
  • Ability to pull insights from complex data sets and present insights to Marketing business owners
  • Organized and able to work on long-term projects and quick turnaround requests
  • Capable of turning large sets of data into actionable insights
  • Experience working cross functionally and globally
  • Detail-oriented operator with the ability to see the big picture
  • Adherence to data governance standards and performing data quality audits
Responsibilities
  • Own demand performance reporting and insights
  • Monitor and report on effectiveness metrics related to tactics and programs
  • Regular analysis of Marketing funnel data by Region, Territory, Campaign, Channel
  • Iterate with key stakeholders to improve and maintain dashboards and accurate pipeline measurement
  • Manage automation of data tracking for marketing sourced attribution
  • Collaborate with Core Data team for new reporting requirements
  • Fulfill ad-hoc reporting requests and identify opportunities for improved reporting
  • Create and maintain training and documentation on processes and system configuration
  • Educate sales and marketing organization on best practices
  • Perform routine reconciliations between Marketing systems and Salesforce
  • Collaborate with Sales Operations, Field Operations, Salesforce admins, and BDR leadership

Contentful offers a composable content platform that enables the creation of intelligent digital experiences through content orchestration, integrations with systems like Shopify and Google Analytics 4, and AI content generation. The platform empowers users to build experiences that drive business growth, with features such as powerful orchestration, enhanced collaboration, and enterprise-grade capabilities.

Company Stage

Series F

Total Funding

$349.6M

Headquarters

Berlin, Germany

Founded

2013

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

8%