Senior Consumer PR Manager
Confirmed live in the last 24 hours
San Francisco, CA, USA • Remote in USA
Experience Level
Desired Skills
  • This role is an integral part of the Scribd Communications team, a dynamic group of professionals who are passionate about sharing Scribd's vision and mission with the world. Set within the marketing department, we are aligned with company priorities and support a shared goal
  • An important company function, the Communications team currently oversees corporate and consumer global brand storytelling, crisis response and reputation management, influencer marketing, and developing communications campaigns to launch and support Scribd's original content
  • You thrive on developing and executing strategies in a constantly evolving environment
  • You have a deep understanding of and experience in positioning subscription services or other intangible consumer goods (i.e., telehealth) in consumer media; a strong grasp of developing compelling consumer positioning and messaging; experience managing external support including freelancers, consultants, and agencies; and the ability to articulate objectives and specific needs to stakeholders at every level
  • You are a master at working holistically, creating seamless plans and messages that resonate and are nuanced for different audiences
  • You are a creative, energetic team player who has strong media relations and writing skills and is an expert at identifying storytelling trends and developing and nurturing relationships
  • You are passionate about excellence in writing and verbal communications and thrive in a collaborative environment, rolling up your sleeves to the job done
  • You have worked with private and public companies and understand the challenges inherent in messaging each
  • You are a world-class communicator with a passion for pitching and a finger on the pulse of current PR tactics, as well as an interest in leveraging emerging communications platforms to create impactful consumer messages
  • 12+ years experience in PR, preferably for a consumer-facing technology company, agency or fast-paced environment
  • Ability to set strategy, and then execute flawlessly
  • Ability to communicate complex topics effectively
  • Detail-oriented and deadline-driven with an ability to juggle multiple priorities quickly
  • Bachelor's degree in communications, marketing, journalism or related fields a plus
  • Remote employees must have their primary residence in: Arizona, California, Colorado, Connecticut, Delaware, DC, Florida, Hawaii, Iowa, Massachusetts, Maryland, Michigan, Missouri, Nevada, New Jersey, New York, Ohio, Oregon, Tennessee, Texas, Utah, Vermont, Washington, Ontario (Canada), British Columbia (Canada), or Mexico
  • This list may not be complete or accurate, and candidates should speak with their recruiter about their specific location for remote work
  • #LI-Remote
  • Lead Scribd's consumer PR agency to define, develop and oversee execute strategies that generate high-quality media placements in the consumer media space
  • Develop and strengthen relationships with key reporters, bloggers and influencers in the general consumer, publishing and consumer technology spaces to generate interest in reviewing Scribd's core product and original content releases
  • Develop and execute brand and influencer events, partnerships and media engagements
  • Work cross-functionally to plan and execute PR campaigns to support original content launches in the US and Mexico
  • Act as a main point of contact for internal stakeholders to develop consumer launches in partnership with the brand and product marketing teams
  • Refine our reporting and analysis processes
  • Increase the brand's consumer awareness across earned media channels
  • Increase product review consideration and consumer sentiment around Scribd's subscription service
  • Execute programs that highlight Scribd's mission
  • Develop Original content consumer-facing programs
Desired Qualifications
  • Experience of successfully generating consumer awareness for startups -- points for those who have worked with brands in the subscription, publishing, or entertainment industries
  • Outstanding verbal and written communication skills; points for fluency in Spanish

201-500 employees

Digital library
Company Overview
Scribd's mission is to change the way the world reads.
  • Diversity, Equity, and Inclusion - A robust Diversity, Equity and Inclusion program that includes company-wide training, equitable hiring best practices, Employee Resource Groups, and company-wide goals.
  • Scribd flex - We embrace flexibility as a key principle and will allow employees, in partnership with their manager, to choose the workstyle that best suits their individual needs and preferences.
  • Health, Dental, Vision, Life & Disability - We offer comprehensive healthcare plans and cover premiums for employees at 100%. PPO, HMO, and High Deductible Health Plans are available so you can choose whichever coverage supports your lifestyle best.
  • Matching 401(k) - Easily save for retirement with our 401(k) plan and take advantage of up to 3% company match with no waiting period.
  • Paid Time Off - A generous paid time off program that includes vacation time, personal days, sabbaticals, volunteer time, winter break, sick time, and more.
  • Paid parental leave - We provide paid time away from work for our new biological, adoptive, or foster parents.
  • Wellbeing - Resources, workshops & events to support your wellbeing journey: Mind, Body & Soul.
  • Curated Career Paths and Continuous Learning - The power to explore career paths & possibilities, and the tools to support your growth. From continuing education, degrees, or certifications, we support our employee’s career journeys.
Company Core Values
  • We are characters with character. People: We value people above everything else. We invest in our employees and believe that diverse stories, ideas, and talents are what make us great.
  • We embrace plot twists. Taking action and learning: We are problem-solvers that act with urgency. We use both data and intuition to tackle tough challenges and balance priorities, we grow through our mistakes, and often learn by doing.
  • We are writing our story together. Ownership and accountability: We are all owners. We hold ourselves and each other accountable, engage in open dialogue, and we push one another to do our best work every day.
  • We are crafting a timeless tale. Sustainability: We are dedicated to our mission. We are strategic and take deliberate steps to build a sustainable business that will stand the test of time.
  • We are dedicated to helping readers flourish. Community: We care deeply about our customers. Our community is the soul of the product and we work hard to understand and meet their needs.
  • We are inspired by reading. Love of reading: We believe in the importance of reading and use our product to make it a meaningful part of our lives.