Full-Time

Virtual Premier Advisor or Premier Banker

Posted on 5/15/2025

Truist

Truist

10,001+ employees

Provides banking, lending, and wealth management services

Compensation Overview

$88k - $115k/yr

+ Incentive Pay

Senior

Baltimore, MD, USA

Category
Financial Planning and Analysis (FP&A)
Investment Banking
Finance & Banking
Requirements
  • Bachelor's degree with a concentration in business, accounting, finance, banking or equivalent financial services experience and related training.
  • Minimum of five years of financial services experience working with clients dealing with banking, investments, and/or retail lending. (experience may include Retail, Wealth, Advisory, and/or Retail Lending experience) or one years’ experience in a financial client relationship manager role.
  • Advanced knowledge of a broad range of personal financial planning/advisory/insurance and investment management/asset allocation concepts and understanding of retail credit and traditional retail bank products for the mass affluent market.
  • A minimum of Securities Industry Essentials (SIE), FINRA Series 6 or 7, 66 (63 and 65 in lieu of 66) and applicable Insurance licenses (Life, Health, and Variable) must be active and maintained, or must be obtained within 100-150 days of job entry date. Active FINRA licenses must be transferred within 60 days of job entry date. Must be SAFE Mortgage Licensing Act compliant with 30 days of employment in this role, including new or transfer of registration, and applicable NMLS acceptable background check.
  • Strong interpersonal, sales and relationship management skills.
  • Strong written, verbal and presentation skills including demonstrated proficiency in basic computer applications such as Microsoft Office software products.
Responsibilities
  • Serve as the primary relationship manager for a portfolio of mass affluent clients. Sell, deliver and provide ongoing service for a broad range of fee income and retail banking products and services appropriate to mass affluent clients.
  • Establish and periodically update understanding of client financial needs and conditions based upon sound profiling and personal financial planning analysis. Proactively work with the financial advisor on assigned investment accounts for adherence to investment and asset allocation objectives and policies.
  • Keep abreast of changing economic, legal, financial planning, investment trends and general market and business issues impacting mass affluent clients. Serve as a personal financial planning/advisory resource for clients, their attorneys and Certified Public Accountants (CPAs).
  • Meet revenue growth, profitability and retention goals by developing new clients, expanding services, and marketing new products to existing clients. Successfully participate in the sales management process, which includes, but is not limited to, the delivery of excellent client service behaviors, support of the Truist segmentation models, full use of the automated sales process and support of referral processes and guidelines. Monitor, maintain and update sales activity, pipeline and other pertinent information using the bank's contact management system.
  • Establish and maintain excellent working relationships with various Truist teammate product and service specialists (Integrated Relationship Management [IRM] partners) who are designated to support client service and development efforts (e.g. banking, mortgage, planning, investments, and insurance services). Ensure an integrated and seamless approach to developing, servicing and enhancing the client portfolio. Serve as an advocate for clients with the IRM partners.
  • Establish and maintain mutually beneficial business relationships with external centers of influence who will enhance business development efforts.
  • Work within existing audit, compliance and regulatory framework in order to ensure a high quality, compliant portfolio of client relationships.
  • Participate in the ongoing implementation and development of the Premier Banking program, including processes, products, services and operating policies and procedures.
Desired Qualifications
  • Master’s degree in business, accounting, finance, or banking
  • Mass Affluent Banking experience
  • Completion or enrollment in professional level certification programs (preference in rank order): Certified Financial Planner (CFP), Chartered Financial Analyst (CFA), Accredited Asset Management Specialist AAMS®, Certified Trust and Financial Advisor CTFA®, Chartered Life Underwriter CLU®, CRPC® – Chartered Retirement Planning Counselor, or ChFC® – Chartered Financial Consultant®
  • Completion of Leadership Development Program or Banking School such as Truist Leadership Development Program or Banking School

Truist Financial Corporation provides a variety of financial services to over 10 million households in the United States. Their offerings include personal and commercial banking, lending, and wealth management. Truist's approach centers on integrated relationship management, which means they aim to build strong connections with their clients, whether they are individuals, small businesses, or large corporations. The company earns money through interest on loans, fees for banking services, and advisory fees related to wealth management. Truist stands out from its competitors by focusing on community development, partnering with organizations like the NFL and the Atlanta Braves to support local initiatives. Their goal is to inspire and build better lives and communities through effective leadership and strategic partnerships.

Company Size

10,001+

Company Stage

IPO

Headquarters

Washington DC, District of Columbia

Founded

2018

Simplify Jobs

Simplify's Take

What believers are saying

  • Truist is expanding its biotech equity research, enhancing its securities division.
  • The company is involved in high-profile events, increasing brand visibility and recognition.
  • Truist's Inspire Awards support workforce development, aligning with ESG trends.

What critics are saying

  • Increased competition in wealth management from firms like Raymond James Financial.
  • Truist's event sponsorships may lead to reputational risks if controversies arise.
  • Focus on workforce development may not yield immediate financial returns.

What makes Truist unique

  • Truist offers integrated relationship management solutions across personal, commercial banking, and wealth management.
  • The company has strong community ties, partnering with organizations like the NFL and Atlanta Braves.
  • Truist's leadership, exemplified by CEO Bill Rogers, is recognized for distinguished service.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Vacation

Paid Sick Leave

Paid Holidays

Hybrid Work Options

401(k) Retirement Plan

401(k) Company Match

Company Equity

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