Position Summary:

We are seeking a Director of Segment Marketing who will spearhead segment marketing initiatives within our dynamic global marketing organization. This individual will possess a profound understanding of life sciences, especially within translational and clinical research settings, and have the expertise to drive marketing strategies across diverse areas such as Pharma, Oncology/Pathology, Immunology, and Neuroscience. 

This role will lead a team with the key focus of deeply understanding the key segment markets and providing that expertise and voice of the customer internally and externally. This position will also understand the customer journey for different segments and lead a team effort to design programs to increase top-of-funnel awareness, generate demand and enable sales in key segments. 

What you will be doing:

• Lead strategic marketing across various customer segments and research areas, with a focus on deep market understanding, scientific rigor and strategic insight.
• Craft compelling value propositions and offerings that resonate with our customer base, particularly within the translational and clinical research spheres.
• Gather and leverage deep market insights, including market drivers, size, unmet needs, and key players, to guide annual marketing execution plans, global campaigns, and long-term strategic plans.
• Partner deeply with regional marketing and sales teams to bring segment solutions to targeted customers in AMR, APAC and EMEA. 
• Drive segment training and sales support tool development with team. 
• Recommend product features based on an in-depth understanding of market trends and customer requirements.
• Collaborate across the marketing to shape marketing activities, content creation, event marketing, lead generation, brand awareness, and sales enablement.
• Manage and develop high-functioning teams, fostering talent and encouraging growth within the marketing department.
• Cultivate relationships with associations, educational entities, professional organizations, and customers, enhancing market visibility and development opportunities.
• Lead, coach, mentor and manage a team of high-performing segment marketers. 

Minimum Qualifications:

• BS in a scientific discipline relevant to life sciences or biotech, with at least 10 of industry experience preferred.
• Extensive knowledge in life science tools and services, single cell and spatial technologies. 
• Demonstrable leadership skills with a proven track record of inspiring and managing teams.
• Strong networking capabilities to build relationships across various organizational levels and with customers.
• Exceptional communication and influence skills, with the ability to convey complex information clearly to a range of audiences.
• Strategic and analytical mindset, capable of multi-tasking and maintaining a high level of attention to details.

Preferred Qualifications:

• MS or PhD in a life science related field highly preferred 
• Additional advanced degrees or certifications related to marketing or business management desired
• Previous experience in product management, market intelligence, or related roles within the life sciences sector preferred
• Must be able to travel 20-30%
• HQ Based