Full-Time

Marketing Associate

Confirmed live in the last 24 hours

IXL Learning

IXL Learning

5,001-10,000 employees

Interactive learning platform for students

Education

Mid

Raleigh, NC, USA

Full-time position in our Raleigh, NC office.

Category
General Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
Market Research
Sales
Communications
Marketing
Requirements
  • BA/BS degree
  • 3-5 years experience in marketing, communications, or related field (regional or field marketing experience a plus)
  • Experience working with or directly supporting a sales team is a plus
  • Interpersonal skills: You have excellent interpersonal skills and the ability to work effectively with people at all levels
  • You like to get things done, and get them done efficiently: You must be a self-starter, detail-oriented, deadline-oriented, organized, resourceful, and have the ability to coordinate projects from start to finish
  • No challenge is too small: You can think critically, do research, be resourceful, and solve problems
  • You have knowledge of, or an interest in, education/EdTech and can learn about the industry quickly
Responsibilities
  • Assist with researching, developing, and executing marketing programs that are aligned with sales goals and initiatives in the region to attract new customers
  • Build an ongoing partnership with sales leaders to understand educator needs
  • Work closely with the sales team to provide strategic regional marketing resources
  • Contribute to a wide range of marketing campaigns by writing copy and working cross-functionally on design and execution with different marketing stakeholders
  • Act as the liaison with the email marketing team to ensure all outbound email deliverables are submitted and created on time
  • Partner with the events team to manage logistics for marketing and sales events including pre/post event outreach, ensuring leads are being tracked internally, and the sales team has the proper tools for following up with contacts
  • Maintain an active pulse on market trends in the region and share out regularly with marketing and sales

IXL Learning is an interactive platform that focuses on making education engaging for students from kindergarten to high school. It provides personalized practice in math and English, featuring over 1,000 skills that align with the Indian national curriculum. The platform caters to a variety of users, including individual students, parents, and educational institutions. IXL uses adaptive learning techniques and real-time analytics to enhance student performance, allowing users to track progress and identify areas needing improvement. Unlike many competitors, IXL incorporates gamification elements, such as virtual treasure hunts and awards, to motivate students and make the learning experience enjoyable. The company's goal is to improve educational outcomes by offering tailored learning experiences that meet the unique needs of each student.

Company Stage

N/A

Total Funding

$510M

Headquarters

San Mateo, California

Founded

1998

Growth & Insights
Headcount

6 month growth

0%

1 year growth

1%

2 year growth

3%
Simplify Jobs

Simplify's Take

What believers are saying

  • IXL Learning's partnerships, such as with Two Rivers Distribution and Lynn Public Schools, expand its reach and impact, providing more opportunities for growth and influence in the education sector.
  • The company's continuous innovation, exemplified by the release of new products like the Ultimate Math Workbooks and Takeoff by IXL Math™, demonstrates its commitment to enhancing educational outcomes.
  • Participation in high-profile events like the Competency-Based Education Summit showcases IXL Learning's leadership and influence in modern educational practices.

What critics are saying

  • The competitive landscape of EdTech requires IXL Learning to continuously innovate to maintain its market position.
  • The integration of multiple acquisitions, such as Dictionary.com and Thesaurus.com, poses challenges in maintaining a cohesive brand and user experience.

What makes IXL Learning unique

  • IXL Learning's acquisition of Dictionary.com and Thesaurus.com significantly enhances its language and literacy offerings, setting it apart from other educational platforms.
  • The integration of Rosetta Stone's immersive language learning methods with IXL's personalized learning platform provides a unique, comprehensive educational experience.
  • IXL Learning's extensive range of workbooks and online resources, designed by educational experts, ensures a seamless connection between virtual and offline learning, which is a rare feature among competitors.

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Benefits

100% paid medical, dental, and vision

Matching 401K retirement plan

Flexible paid time off and sick days