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Full-Time

Digital Account Director

Confirmed live in the last 24 hours

Wpromote

Wpromote

501-1,000 employees

Digital marketing agency for business growth

Data & Analytics
Consulting
Enterprise Software
Consumer Goods

Compensation Overview

$95k - $130kAnnually

+ Bonus

Senior

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
SEO
Marketing
Data Analysis
Requirements
  • 5-7 years experience marketing in digital channels – search (organic and paid), social, email – and working with creative and development teams to produce digital assets and websites
  • Bachelor’s degree in Marketing, Communications, or related field
  • Analytical and logical; standard strategic marketing skills (competitive assessment, industry analysis, SWOT, etc)
  • The ability to work in a “team structure” that fosters collaboration
  • An energetic attitude and be passionate about your career
  • Strong ability to prioritize and manage multiple tasks and projects simultaneously, and work under pressure to meet deadlines
  • Solid and proven ability to help lead a team
Responsibilities
  • Managing the client relationship and act as the lead point of contact for all client requests
  • Seeking opportunities to advance the client relationship and identify new business opportunities
  • Developing a deep understanding of each client’s business, industry, and competition
  • Bringing strategic and innovative ideas to client engagements based on working with Wpromote specialists and understanding cross-channel marketing dynamics
  • Owning all aspects of the statement of work – including management of deliverables, drafting new versions during renewal periods and change orders when required
  • Leading weekly client status calls, quarterly business reviews, and other client meetings
  • Leading the development of integrated marketing plans across multiple channels (paid search, SEO, email, display, social, etc)
  • Interpreting results from various analytics sources to ensure client’s goals are being met and identify areas for improvement
  • Managing overall account profitability, including approving and tracking agency hours and identifying potential issues, as well as opportunities
  • Serving as quality control for all deliverables
  • Managing projects on time and on budget, inclusive of project plan development, distributing call recaps, agendas, deliverables, and reporting
  • Overseeing account and specialist teams on a project and client basis

Wpromote helps businesses grow through digital marketing strategies that combine paid media and SEO. Their services include social media ads, search engine marketing, and content optimization, all tailored to meet the unique needs of each client. By using data analytics and predictive modeling, Wpromote creates customized marketing campaigns that aim to increase sales and audience engagement. Unlike many competitors, Wpromote focuses on delivering measurable results that directly impact their clients' revenue. Their goal is to provide effective marketing solutions that drive significant growth for businesses of all sizes.

Company Stage

Private

Total Funding

N/A

Headquarters

El Segundo, California

Founded

2001

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Simplify's Take

What believers are saying

  • Wpromote's strategic partnerships, such as with PubMatic and ZMC, enhance its capabilities and market reach.
  • The appointment of industry veterans like Steven Power and Amanda Richman to leadership positions strengthens Wpromote's strategic direction and growth potential.
  • Innovative tools like the Meta Creative Accelerator have demonstrated significant performance improvements, offering clients a competitive edge in digital marketing.

What critics are saying

  • The rapidly changing digital marketing landscape requires constant innovation, which can be resource-intensive and challenging to sustain.
  • Dependence on major platforms like Meta for campaign success could pose risks if platform policies or algorithms change unfavorably.

What makes Wpromote unique

  • Wpromote's integration of paid media and content SEO, combined with advanced data analytics, sets it apart from competitors who may focus on only one aspect of digital marketing.
  • Their proprietary tech platform, Polaris, and tools like the Meta Creative Accelerator provide unique, AI-powered solutions that enhance campaign performance.
  • Wpromote's recognition as a top digital agency and its consistent ranking on Ad Age's Best Places to Work highlight its strong corporate culture and employee satisfaction, which contribute to superior client service.