The Opportunity

"FICO is seeking a results-driven and experienced Director of Product Marketing to lead the go-to-market strategy for our Optimization solutions, which allow customers to unleash the power of mathematical optimization and find solutions to their most complex business problems using high-performance solvers that maximize their desired outcomes. Leveraging advanced analytics and machine learning to drive impactful decisioning, our solutions enable clients to unlock new levels of operational efficiency and effectiveness. This role will play a pivotal part in communicating FICO’s technical capabilities, value propositions, and competitive strengths to both internal stakeholders and external audiences. If you’re passionate about technology, strategic marketing, and making a meaningful impact, apply now to embark on a rewarding journey with FICO!" - Hiring Manager

What You’ll Contribute

• Product Positioning and Messaging.

• Develop Targeted Messaging: Craft messaging and positioning for FICO Optimization solutions, tailored to resonate across diverse target audiences and market segments.

• Market Analysis: Collaborate with Sales leadership and Field Marketing to identify market gaps and opportunities, ensuring strategic alignment of messaging with product differentiators.

• Cross-functional Alignment: Partner closely with Product Management, Sales, and other teams to align product features and messaging with customer needs.

• Competitive Analysis: Conduct market research and competitive analysis to pinpoint differentiators, enhancing FICO’s position in the Optimization market.

• Content Creation.

• Develop High-Impact Content: Create technical content such as whitepapers, datasheets, demos, case studies, technical presentations, and webinars that effectively communicate the value of FICO Optimization solutions.

• Simplify Technical Concepts: Translate complex technical information into clear, compelling messaging that appeals to both technical and non-technical audiences.

• Collaborate with Creative Teams: Work with Brand and Creative teams to produce visually engaging collateral that underscores the strengths of FICO’s Optimization solutions.

• Sales Enablement.

• Equip Sales Teams: Provide Sales teams with tools and resources which includes product guides, battle cards, and training presentations to effectively position FICO’s Optimization solutions in the market.

• Conduct Training Sessions: Lead training sessions and workshops to enhance Sales representatives’ understanding of product features, competitive positioning, and objection handling.

• Drive Revenue Growth: Develop and refine sales enablement materials to boost sales effectiveness and drive measurable revenue growth.

• Product Launches.

• Lead Product Launches: Oversee product launch plans for new and enhanced technical capabilities, ensuring alignment across teams and maximizing market impact.

• Create Go-to-Market Strategies: Develop launch materials and go-to-market strategies, including product messaging, sales tools, and marketing campaigns to support new product introductions.

• Monitor Launch Success: Track and analyze launch performance, gathering feedback from internal teams and customers to continually improve future launches.

What We’re Seeking

• Bachelor’s degree in Marketing, Business, Engineering, or a related field; an MBA or technical degree is a plus.

• 7+ years in technical product marketing or related field within the technology or software industry; experience with data optimization preferred.

• Strong technical understanding with the ability to articulate complex concepts. Experience in modeling, analyzing, or implementing enterprise optimization strategies is advantageous.

• Exceptional written and verbal communication abilities, capable of distilling technical information into compelling, audience-appropriate messaging. Demonstrated track record of developing and executing successful product marketing campaigns.

• Ability to effectively collaborate across teams and influence stakeholders at all levels.

• Highly collaborative, with a natural ability to align goals, manage competing objectives, resolve issues, and drive consensus.

• Extra Credit: #favorite marketing journal, blog, technical resource or book on your resume.

Our Offer to You

• An inclusive culture strongly reflecting our core values:  Act Like an Owner, Delight Our Customers and Earn the Respect of Others.

• The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences.

• Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.

• An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.

• The targeted base pay range for this role is: $126,000 to $198,000 with this range reflecting differences in candidate knowledge, skills and experience.

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