Full-Time

Sales Director

Posted on 3/8/2025

WSH Group

WSH Group

No salary listed

Senior, Expert

London, UK

Category
Enterprise Sales
Strategic Account Management
Sales & Account Management
Required Skills
Market Research
Requirements
  • Track record in B2B sales within a multi-location industry.
  • Demonstrable experience of winning new business from major corporate clients as well as strong account management expertise.
  • Excellent commercial skills, with the ability to exploit opportunities and prioritise accordingly.
  • Accomplished leader and people manager, able to pull a team together and communicate the common goals to gain buy-in and support.
  • Strong communicator, both written and verbal, who can confidently influence at all levels, both internally and externally.
  • Financially astute with the ability to be able to think and plan strategically, but still deliver to demanding timescales.
  • Strong business acumen and an informed strategic thinker who can demonstrate high levels of commercial and emotional intelligence.
  • Proven ability to work on complex multiple projects at any given time.
  • Self-starter who is energetic and motivated.
  • High integrity and personal standards with the drive and determination to succeed.
  • Thrives working in a fast paced, entrepreneurial business.
Responsibilities
  • Develop and implement a robust sales strategy, reviewing progress on a regular basis with the senior leadership team.
  • Create proposals and plans and guide long-term objectives to meet business needs and requirements, including annual business development and brand/Communication plans.
  • Proactively identify and develop new business opportunities for the company, defining where to focus new business development efforts and resources.
  • Research new markets and emerging market trends, recommending new services and proposing and developing new strategic client partnerships.
  • Manage an effective pipeline of potential new business accounts and active bids from first contact to final close, enabling clear definition of the best possible pre- RFP strategy.
  • Lead on presenting to new/prospective clients during the tender process and oversee the production of RFP responses to time and to client specifications.
  • Present marketing opportunities to the business and help to develop marketing strategies.
  • Lead, manage and develop the sales team to meet and exceed targets.
  • Manage sales resources and costs to budget and plan.
  • Build, maintain and foster solid working relationships with all stakeholders, both internally and externally.
  • Liaise with operational and support colleagues to ensure their positive input to proposals, presentations and site visits.
  • In conjunction with the Operations Directors, identify client relationship layers for business that is due to be retendered and ensure the delivery of tender commitments.
  • Build and maintain strong industry sector relationships.
  • Manage the finances within budget for business development and brand activity.
  • Manage and control departmental budget for direct team and resources.
  • Constantly challenge how the business can achieve greater profitability.

Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

Reading, United Kingdom

Founded

2011

Simplify Jobs

Simplify's Take

What believers are saying

  • Rising demand for plant-based products drives innovation in foodservice.
  • Ghost kitchens offer expansion opportunities without physical dining spaces.
  • AI in supply chain management enhances efficiency and transparency.

What critics are saying

  • Shift to plant-based diets may reduce demand for traditional catering.
  • Rising free-range egg costs could impact WSH's sourcing commitments.
  • Labor shortages may hinder service quality and client satisfaction.

What makes WSH Group unique

  • WSH Group's Mosaic offers flexible catering solutions for post-Covid workplaces.
  • Commitment to 100% RSPCA Assured British free-range eggs enhances WSH's ESG credentials.
  • Supplier Code of Conduct sets 11 targets for improved sourcing standards and transparency.

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Benefits

Flexible Work Hours

Company News

Public Sector Catering
Feb 14th, 2024
WSH commits to 100% RSPCA Assured British free-range eggs

As part of their ESG commitments, WSH launched a 'Supplier Code of Conduct' in which 11 targets were set in a bid to continually raise the bar on sourcing standards and transparency across the foodservice supply chain.

Food Service Equipment Journal
Aug 17th, 2021
Westbury Street Holdings launches Mosaic

Westbury Street Holdings launched Mosaic, a subscription-based contract catering model, as part of a move to offer clients flexible solutions in a post-Covid workplace.

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