Full-Time

Senior Marketing Automation Consultant

Marrina Decisions

Marrina Decisions

1-10 employees

Marketing agency delivering data-driven demand generation

Compensation Overview

$70k - $120k/yr

+ Performance bonus

No H1B Sponsorship

California City, CA, USA

Remote

US Citizenship Required

Category
Growth & Marketing (2)
,
Required Skills
Data Visualization
Salesforce
Data Analysis

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Requirements
  • Candidates must be U.S. citizens or authorized to work in the United States without corporate sponsorship.
  • Three to five years of Marketo or marketing automation platform experience and two to three years of Salesforce experience are required.
  • Experience with program and project management is required.
  • Candidates must be able to work in a fast-paced, matrixed organization.
  • Hands-on experience creating dashboards and reports is required.
  • Candidates must be able to create presentation slides for executive review.
Responsibilities
  • Build marketing automation programs and manage the systems required to generate consistent inbound lead traffic.
  • Use Marketo or a marketing automation platform to load and optimize the top of the funnel.
  • Manage Salesforce integration with marketing automation systems.
  • Apply Marketo and Salesforce best practices collaboratively and hands-on.
  • Manage lead management, lead routing, and lifecycle management.
  • Develop strategic, optimized, and scalable approaches to marketing technologies.
  • Review program requirements with the team and identify optimization areas.
  • Update progress on email marketing campaigns and programs.
  • Partner with marketing and technical teams to provide data-driven solutions and recommendations for critical business needs and goals.
  • Manage large data sets and maintain data health and quality.
  • Monitor key performance metrics and dashboards, and alert leadership when action is required.
  • Manage lead quality, lead scoring, and lead routing in Marketo.
  • Assess ad hoc analytics project requests and determine the appropriate approach and team members to support them.
  • Advise marketing operations functions on data requirements for requested analyses.
  • Ensure data findings are visualized clearly for stakeholders and highlight their implications.
Desired Qualifications
  • Experience with lead nurturing and lead scoring is preferred.
  • Self-motivation and enthusiasm for marketing automation are preferred.

Marrina Decisions is a marketing services firm that helps companies grow revenue by implementing scalable, data-driven marketing systems. It focuses on Marketo, Salesforce (SFDC), ABM, and demand-generation programs to align marketing and sales and shorten sales cycles. The company offers end-to-end support—from strategy to execution—guided by leaders who share market insights to shape data-driven plans. Its approach centers on turning marketing programs into profit centers by improving conversion rates and overall efficiency. Compared with competitors, Marrina Decisions emphasizes simple, scalable solutions tailored to both short-term wins and long-term growth, with leadership actively guiding clients through adoption and execution. The firm's goal is to increase client revenue and profitability by delivering measurable marketing performance.

Company Size

1-10

Company Stage

N/A

Total Funding

N/A

Headquarters

Santa Clara, California

Founded

2012

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Simplify Jobs

Simplify's Take

What believers are saying

  • 2026 blog cadence shows active thought leadership around MMM, attribution, and AI operations.
  • LinkedIn shows hiring activity, including a business analyst and recent specialists in 2026.
  • Featured customer testimonials and managed services suggest sticky recurring implementation demand.

What critics are saying

  • Marketo dependence exposes revenue if Adobe shifts partners or customers migrate away.
  • Small headcount and freelance-style turnover increase delivery risk on complex enterprise programs.
  • No visible funding, acquisition, or marquee client announcements signal fragile competitive moat.

What makes Marrina Decisions unique

  • Madhu Gulati leads a 2013-founded, Santa Clara-based, 11-50-person marketing-ops agency.
  • Marrina Decisions specializes in Marketo-managed services, migration, audits, and campaign execution.
  • Its 2026 content emphasizes AI-ready, behavior-triggered, modular marketing operations for enterprise teams.

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Benefits

Health Insurance

Paid Vacation

Paid Holidays

Paid Sick Leave

Training Programs