Senior Marketing Manager

Viatris UK Healthcare

At VIATRIS, we see healthcare not as it is but as it should be. We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs.

Viatris empowers people worldwide to live healthier at every stage of life.

We do so via:

Access – Providing high quality trusted medicines regardless of geography or circumstance;
Leadership – Advancing sustainable operations and innovative solutions to improve patient health; and
Partnership – Leveraging our collective expertise to connect people to products and services.
 

Our global portfolio includes best-in-class, iconic brand-name products as well as global key brands; generics, including branded and complex generics; and other offerings across a wide range of therapeutic areas. We are committed to helping create healthier communities worldwide through education, outreach and better access to treatment.

For those driven to live their lives with purpose, Viatris helps employees realise their full potential by creating a collaborative culture that fosters courage and resilience. Viatris is more than just a place to work. This is a place to make a difference in the world.

The Role & What You Will Be Doing

The Senior Marketing Manager is responsible for the strategic marketing leadership of an allocated portfolio in the UK. This includes developing and executing brand strategies, managing P&Ls, leading a team of marketing professionals, and collaborating with key stakeholders across the healthcare landscape.This role requires a deep understanding of the allocated markets, demonstrated leadership capabilities, and a strong track record of driving business results within a complex regulatory environment.

Every day, we rise to the challenge to make a difference and here’s how the Senior Marketing Manager (12 Month Fixed Term Contract) role will make an impact:

Strategic Brand Leadership & Business Performance:

• Develop and implement long-term strategic brand plans for allocated products, aligning with overall business objectives and driving sustainable growth.

• Oversee a substantial P&L for both brands, ensuring accurate forecasting, budget optimisation, and achievement of financial targets, including patient registration goals.

• Develop deep specialist product and disease state knowledge in the therapy areas of the allocated products.

Team Leadership & Development:

• Lead, manage, and develop a high-performing team of Hospital Account Managers and Assistant Marketing Managers, providing strategic direction, coaching, and performance management.

• Foster a collaborative and high-performance culture within the team.

Customer & Stakeholder Engagement:

• Cultivate and manage strong relationships with key stakeholders, including KOLs, HCPs, and patient advocacy groups relevant to the allocated products.

• Develop an understanding of stakeholder networks and pathways to effectively influence customer decisions and optimise commercial opportunities for both brands.

• Lead the development and execution of market access strategies, including stakeholder engagement and patient advocacy initiatives.

Digital & Multichannel Marketing:

• Drive the development and implementation of innovative digital and multichannel marketing strategies for the allocated products, including patient support programs and online educational resources.

• Oversee the development of digital health initiatives, including apps and platforms, ensuring compliance with data protection regulations and medical device standards.

Cross-Functional Collaboration & Operations:

• Foster strong relationships with Medical Affairs, Market Access, Supply Chain, and other relevant departments to ensure seamless execution of marketing plans.

• Manage relationships with external vendors and agencies, negotiating costs and service level agreements to ensure efficient and effective delivery of marketing services.

• Ensure all marketing activities comply with relevant regulatory guidelines and company policies.

• Champion sustainability initiatives and ensure all marketing activities across reports adhere to ethical and compliance standards.

About Your Skills & Experience

For this role, we’re looking for a candidate who has an effective combination of the following qualifications, skills and experiences:

• Extensive experience in pharmaceutical marketing, with a proven track record of successful brand management and revenue growth at a senior level, ideally with experience in relevant therapeutic areas (e.g., mental health, allergy/immunology).

• Demonstrated experience in leading and developing high-performing teams

• Strong understanding of digital and multichannel marketing principles and practices.

• Proven ability to manage significant P&Ls and budgets.

• Excellent leadership, communication, and interpersonal skills.

• Strong understanding of market access, reimbursement processes, and the NHS.

• Ability to navigate complex regulatory environments.

• Strong analytical and strategic thinking skills.

• Experience working with external agencies and vendors.

• ABPI qualified or working towards qualification.

At Viatris, we are dedicated to building a truly diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t fully align with every requirement, we still encourage you to apply. You may just be the right candidate for this or other roles.

What we offer:

• Top Employer Accreditation, demonstrating that we provide excellent people policies and practices

• Competitive compensation package inclusive of annual discretionary bonus

• Focus on career progression with growth and development opportunities

• Hybrid work model

• Emphasis on Health and Wellness programmes

• 100% paid medical insurance and Employee Assistance Programme

• Life cover

• Excellent employer-matched pension scheme with Viatris contributing up to 11%

• 2 paid volunteer days per year

Diversity & Inclusion at Viatris

At Viatris, diversity and inclusion are essential to our mission. The diversity we foster in all aspects of our business can be one of our greatest strengths in redefining healthcare not as it is, but as it should be. If you would like to know more about what diversity, equity and inclusion means to us, please visit https://www.viatris.com/en/Careers/Diversity-and-Inclusion

Sustainability at Viatris

Corporate social responsibility is fundamental to the Viatris mission. We work to advance responsible and sustainable operations and leverage our collective expertise to empower people to live healthier at every stage of life, recognizing that our actions affect the stakeholders and communities we serve. To learn more about our efforts, please visit https://www.viatris.com/en/about-us/corporate-responsibility

At Viatris, we offercompetitivesalaries, benefitsandan inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others.

Viatris is an Equal Opportunity Employer.