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Full-Time

Media & CE Consulting Manager

Posted on 6/27/2024

dunnhumby

dunnhumby

1,001-5,000 employees

Data analytics for personalized marketing solutions

Consulting
Enterprise Software
Consumer Goods

Senior

London, UK

Category
Management Consulting
Strategy Consulting
Consulting
Required Skills
Sales
Requirements
  • At least five years’ experience in a Media Planning role, building Strategic Media Plans.
  • Experience working in Personalisation and Loyalty within the FMCG space.
  • Knowledge and understanding of customer journeys across all media and touch points.
  • Knowledge of the media environment with a focus on digital and preference for retail centric exposure.
  • Strong understanding of how agency planning team’s work.
  • Detailed understanding and exposure to strategic planning.
  • A compelling and confident presenter, adept at delivering pitches and concepts to senior stakeholders internally and externally.
Responsibilities
  • Build strong relationships and processes with internal teams to utilize and embed the planning capabilities and tools into a strategic planning process.
  • Support the sales team in transforming relationships from working with suppliers to working more strategically with their clients also by building annual plans/advertising strategy by providing strategic direction and embedding new ways of working to set their planning strategy for the year.
  • Reposition to our clients the new ways of working, sharing expectations on the planning process and the value this will provide.
  • Assess client briefs and offer sales team guidance in gathering observations, to summarize key takeaways, areas of opportunity and focus to identify the strategic insight and create a strategic platform helping to solve the client’s challenge.
  • Pro-actively grow a detailed understanding of competitor set/retail media marketplace and drive this level of expertise across the sales team. Be interested in wider issues impacting retail currently e.g. sustainability, food waste.

dunnhumby offers a Customer Science Platform that leverages data analytics and customer insights to drive personalized marketing strategies for retailers and brands. The platform likely integrates data analytics, machine learning, and personalized marketing tools to deliver actionable insights and targeted marketing solutions.

Company Stage

Acquired

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

1989

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
INACTIVE